building success with beauty - synergy · hair care market 3 trends ... protecting hair strength...
TRANSCRIPT
Building Success with Beauty
Total $29 Billion Industry
Skin Care $10 Billion
Hair Care Market
3
Trends
Hair health is driving the market
Focus on value, simple claims
and multipurpose
Understanding the Challenge
Healthy hair and stylized hair
are at odds with each other
The Beginnings of Beautiful
Hair
The three layers: medula, cortex
and cuticle
Key is to keep cortex and cuticle
layers in the best condition
possible
What are Sulfates?
• Sulfates are not unsafe, they are just not healthy for your hair
• Sulfates are cleansing agents found in most shampoos
• Effective and safe for cleansing, but harsh for the hair
• Sulfate molecules are small, penetrating the cuticle of the hair
• Strip away natural moisture
and color
• Increase the likelihood of
damage
• Leave hair prone to
breakage, dull, dehydrated,
and feeling rough
Sulfate-Free Hair Care
• Gentler on the hair
• Larger molecules wash
away dirt, excess oil,
buildup
• No damaging effects
• Instead of weakening or
damaging hair, sulfate-free
hair care:
• Prevents color from fading
• Prevents moisture loss
• Prevents breakage
Hair Care
Multiple Benefits & Sulfate-Free
*Product names are trademarks of their respective owners
Hair Care Brand Spectrum
Multiple Benefits
Brand # of Bottles Benefits still Missing
3 2
4 1
3 2
4 1
*Product names are trademarks of their respective owners
NEW Sei Bella™ Luxury Hair Care
$10 billion industry
A complex & competitive category
Emphasis on product development
Hair health driving the market
Focus on value
Simple multipurpose claims
Sei Bella™ – Luxury Hair Care with a Difference
Melaleuca innovation
• Simple hair care system that delivers results with fewer products
while increasing value
Sei Bella Luxury Hair Care delivers…
Natural nourishing botanicals with latest scientific advancements
Protects and repairs hair against UV damage. Neutralizes free radicals,
protecting hair strength and preventing color loss.
Special protein binds to vulnerable spots like ends of cuticle
scales and hair tips, sealing weak points & repairing damage.
Soy also infuses hair with moisture for a silky soft feel.
Reinforces hair to prevent breakage while adding
brilliant shine.
Sunflower Extract
Soy Protein
Sandalwood
Smoothes cuticle of hair for softness & shine while deeply
conditioning hair & nourishing the scalp.
Jojoba Oil
Enhances hair’s natural flexibility, building tenacity and
preventing breakage. Also nurtures hair with a wealth of
conditioners
Avocado Oil
Superior moisturizer attracts hydration to the hair, helping
quench even the driest, most damaged locks.
Glycerin
Sei Bella Luxury Hair Care Product Line
Detangling & Smoothing Spray
Hot Iron Prep Spray
Detoxifying Wash
Repair Hair Masque Texturizing Firm Hold Classic Hold Defining
Pomade Finishing Spray Finishing Spray Gel
Skin Care
• Skin care is applicable to
every woman
• 73% of women believe it’s the
body’s best indicator of health
and beauty
• More confidence
– Healthier-looking skin
– Use of color cosmetics
• But do you know your skin
type
Knowing Your Skin Age
• Not chronological age
• Skin age by lifestyle, sun
exposure, pollution
• Sei Bella™ products categorized
into three skin stages
– Protect – skin protection from
damage and appearance of early
signs of aging
– Correct – treat and correct the
appearance of aging
– Revitalize – revitalize your skin
through more intensive treatments
Which Treatment Products Address
Which Skin Concern?
Concern Product Suggestion
Age spots and skin discoloration Timeless Age-Defying
Serum
Deep wrinkles and lines, sagging skin Skin-Revitalizing Serum
Dry patches of skin and dullness Renewing Exfoliator
Protection against environmental
damage
Fortifying Vitamin Lotion
Fine lines and wrinkles around eyes Wrinkle Release Eye Serum
Crow’s-feet and sagging skin around
eyes
Night Recovery Eye Creme
Tired, puffy, and drooping eyes Bright Eyes Soothing Gel
Loss of firmness and sagging skin Night Firming Treatment
Innovation through the
Power of Peptides
Sei Bella
treatments promote younger-looking skin through many proven ingredients, including the latest in peptide technology.
• Tetrapeptides are proven to be more effective than hexapeptides found in competitor brands
• The molecules of tetrapeptides are much smaller than hexapeptides, allowing Sei Bella treatments to work deeper with longer-lasting results
• Improve the integrity of skin for a youthful-looking appearance
• Improve skin’s firmness and elasticity
• Provide age-defying benefits
Eye Care
• First place to show signs of aging
• Three products that meet your eye care needs
Night Recovery Creme—Firmer Skin in Four Weeks
Clinical Study conducted by Laboratories SérobiologiquesTM, division of Cognis France
Results After 56 Days Applying Night Recovery Creme
Results After 28 Days Applying Night Recovery Creme
Before Application of Night Recovery Creme
What Is SPF And How Does It Work
• SPF 20 blocks 93% of the sun’s
UVB rays
• SPF 50 blocks 98% of the sun’s
UVB rays
• Dermatologists recommend
less than 30% for daily use
• Higher levels of SPF increase
risks of skin irritation
• Sei Bella™ formulas balance an
appropriate SPF level that will
protect your skin yet be less
irritating and harsh
Brand Product Name Price Difference
Sei Bella Night Firming Treatment $26.50 $55.50
Lancome Renergie Night Treatment $82.00
Sei Bella Fortifying Vitamin Lotion $34.50 $35.50
Laura Mercier Multi-Vitamin Serum $70.00
Sei Bella Volumizing Mascara $12.50 $8.50
Estee Lauder MagnaScopic Maximum Volume Mascara $21.00
Sei Bella Skin-Refining Tinted Moisturizer $29.00 $13.00
Laura Mercier Tinted Moisturizer $42.00
Value of Sei Bella™ products…
• Better technologies • Better prices
*Melaleuca Preferred Customer Price. Competitor product price from Esteelauder.com, Lancome.com, Laura Mercier.com , 4/23/12. Prices may vary.
Product names are trademarks of their respective owners.
• Better results
Before you start, identify your skin type
• Dry Skin
• Oily Skin
• Combination Skin
• Normal Skin
Steps to Good Skin Care
Step 1: Cleanse
− Removes dirt and makeup
Step 2: Tone
− Prepares the skin to take in moisture
Step 3: Treat
− Treatments address specific skin concerns
− Part of ongoing skin care regime
Step 4: Moisturize
− Maintain skin’s vital moisture balance
Steps to Good Skin Care
Color Cosmetics
Beauty is something you create, defined by your
own unique sense of style and fashion.
Sei Bella Color Cosmetics help you express your
own beauty.
Create your perfect look
• Let’s make using color cosmetics fun …not confusing
• Tips & Tricks has a Color Quiz to help
• This information is meant to help, NOT
LIMIT, your color choices…
Tips, Tricks and Tools
Website Updated
• How to videos on
applying makeup
– How to apply the
foundation
– How to apply the
different shades of
eye shadows
– How to define lips
• More tools to come
on business building
Create a flawless canvas
Your face is your canvas
• Using a primer, foundation, concealers, powders,
and bronzers
• Different foundation types for different needs
• Needs change with the seasons
Select the Foundation Coverage Level That’s Right For You
LIGHT COVERAGE MEDIUM COVERAGE HEAVY COVERAGE
Tinted Moisturizer Foundation Crème-to-Powder Foundation
Mineral Powder Foundation
Liquid Foundation
Age-Defying Liquid Foundation
Age-Defying Ingredients
• Antiaging tetrapeptides, antioxidants, and
botanical moisturizers
• SPF 15 provides critical UV protection
Airless Packaging
• Airless packaging prevents contamination and
allows every last drop to be used
• A convenient view strip lets you see when it’s
time to order more
• Provides medium to full coverage
• Oil-free
Flawless & Nurturing
• Molded, curved brushes
with ultimate definition
• Hydrolyzed soy protein
creates lash fullness
• New molded brush
• Ophthalmologist-tested
• Smudge -free & flake-free
• Paraben free
• Available in black/brown
Defining & Volumizing Mascara’s
The Sei Bella™ Advantage
• 80% of Melaleuca customers are women
• Increase your organizational Product Points
Melaleuca orders including Sei Bella products on average are
about 23% larger
The Sei Bella Advantage
Assuming: Half of your customer
base orders 20 points.
• Each level has the potential of
earning extra income as shown
in the example below:
*For illustration purposes only
What This Could Mean To You and
Your Organization…
• Build your Melaleuca
business with $30 Billion
Dollar Industry
• More loyal customers
• Larger orders
• Your business is stronger
and more lucrative
• How do you present it in
your Delivering Wellness
presentation?