Building ResilienceHolistic Planning, Land Management & Grass-fed Production on the JX Ranch

6,800 acres: added infrastructure to facilitate better management

5 pastures to 28 pastures; 13 miles of mostly two-strand interior electric fences

8 miles of buried water lines connecting all wells (6) for optimum water distribution

80,000 gallons of water storage lthroughout the ranch

Mesquite and cedar removal to restore grasslands

One herd grazing rotation - hoof action improves water infiltration into soil and stops run off - avg. 5 ds grazed with 110 days no grazing.

2

The Land we Love

WATER AVAILABILITY

using solar energy to push water around the ranch

GRASSLANDS RESTORATION

Removal of invasive species; mesquite and juniper that had taken over the grasslands and use tremendous amounts of water, causing erosionand inhibit grass growth and vigour.

THE COWSLonghorn Cor

rienteCriollo

Using historic breeds that are adapted through centuries to the arid lands of New Mexico

The original "breeds" that survived for centuries without human involvement - survival of the fittest.

Naturally disease resistant (no need for de-wormers, insecticides etc),

shaped by nature for ease of calving

natural defence mechanism to protect their calves (long sharp horns),

healthy calves that inerit their mothers' natural disease resistance (no need for medicines such as antibiotics)

plus pretty neat to look at a colorful sea of longhorns grazing the pastures!

A Longhorn cow with her newbornPredators take note: don't mess with my baby!!

Add Charolais bulls for meatier calves...

And here is what you get!

Next to his mama...

Yearlings that will travel anywhere!...why?...'cause they can...

Livin' is good on ol' JX Ranch!

Humane Handling...

WE ARE LISTENING, AND RESPONDING...Consumers want to know where they meat is coming from, that the beef has been raised naturally, been humanely handled and

has no junk added to it, medicine or otherwise. Our motto:So good... and so good for you!

SELLING THE BEEF

• Website www.leannaturalbeef.com• Customer Testimonials and Referrals• Word of mouth• Marketing, roll up your sleeves• Dedication, time, follow-up• Service (free deliveries, tour the ranch)• Keeping your customers happy and coming ba

ck for more.

CUSTOMER APPRECIATION DAYS

RANCH TOURSHolistic Management International Tour

WHAT WE OFFER OUR CUSTOMERS• 3 weeks dry-aged retail cuts year-round, with free deliveries and next day

shipments within NM, 2 - 3 days within Continental U.S.

• 3 week dry-aged custom cut quarters, halves and whole beef, with free deliveries to Alamogordo, Las Vegas, Edgewood and Santa Fe in the fall

• simple straight-forward pricing strucure: price per pound of meat you actually receive, includes inspection, transportation to butcher, butchering, full 3 weeks dry-aging, cutting & wrapping as per custom order form, delivery to meeting point.

• ...since you were fixin' to ask...

• whole beef $8.00/lb - half beef $8.25/lb - quarter beef $8.50/lb. Split/shared half or whole beef, pay lesser price.

Calves for 2016 Fall Beef Round-Up

RANGE MANAGEMENT AWARDS• Holistic Management International

Grazing Management Award 2014

• The Quivira Coalition's 2010Outstanding Leadership

in the Radical Center Award

• Society for Range ManagementExcellence in Range Management Award 2008

• Upper Hondo Soil & Water Conservation DistrictOutstanding Rancher 1991 & 1994

• Goodyear/NACD Conservation AwardsAward of Merit

for Oustanding Accomplishmentsin Resource Conservation 1991 & 1994

• New Mexico Cattle Growers AssociationSalt of the Earth Award 1993 & 1995

Those volunteers who donate their time, energy, expertise and resources are the SALT OF THE EARTH

Mimi and Tom