building innovation capabilities: insights on leadership and culture
TRANSCRIPT
Honing innovation capabilities: Leadership
and Culture
Pavan SoniInnovation Evangelist and
Researcher [email protected]
www.pavansoni.com
What are capabilities?
Repeatability | Reliability | Embedded | Purposeful | Coordinated
How capabilities come into being
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Products Services Processes Customers …
Processes People Culture
Leadership Founder/ Entrepreneur
Business Model Institutions
Formal | Informal
Environment Munificence | Dynamism | Complexity
Creating a stretch “Developing capital-intensive premium products through disruptively innovative process engineering that could deliver affordable pricing and make a difference to global healthcare.”
- Kiran Mazumdar-Shaw, Founder and CMD, Biocon Ltd.
1978- Enzymes (solid substrate fermentation)
1996- Statins using
fermentation
2007- Enters Biosimilars
Exits enzymes biz.
2003- Insulin (Pichia expression system)
2004- INSUGEN®(rh-insulin)2006- BIOMAb-EGFR™(Nimotuzumab), India’s first anti-cancer drug 2009- BASALOG®(Glargine) 2013- ALZUMAb™(Itolizumab), a 'first in class' anti-CD6 monoclonal antibody2014- CANMAb™ (Trastuzumab)
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2006- Launches Biocon
Biopharmaceuticals
2009- Tie-up with Mylan for
Biosimilars
World-leading research on Oral Insulin
Leadership
Sensing and shaping opportunities
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“To be a discovery-led global pharmaceutical company.”
- Anji K Reddy, Founder, Dr. Reddy’s Lab
1984- DRL develops APIs (Methyldopa)
1980-84- Uniloids, Standard Organics
1986- Formulations, Enters US market
1991- First to enter Russia and Soviet block
1993- First to set-up discovery research
1996- Forms biotechnology division
1997- First to co-license to Novo Nordisk
2001- Enters US generics
2008- Sets up Speciality Pharma/ Complex
Generics
Discovery- centricity
Patient- centricityCost- centricity
Leadership
State of perpetual crisis
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“We want to beat Sony by 2005!”- Eric Kim, Head of Marketing, Samsung (2001)
“Change everything, except your wife and kids.”- Lee Kun-hee, Chairman, Samsung
Public burning of over 100,000 cordless phones at Samsung Gumi factory on March 9, 1995
Paradoxes that drive Samsung: Size and speed Diversified but specialized Japanese and American management styles combined
Innovation through Bold investments Being the fast
follower Co-opetition Owner-led
transformation
Leadership
Setting impossible goals
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Leadership
“Now it is time to build a car that is better than the best in the world.”- Eiji Toyoda, 1983
The birth of Lexus LS400
Impossible challenges Top speed of 155 mph Fuel efficiency of over 22.5 mpg A drag of .29 Noise level of 58 dB at 60 mph A curb weight of 3800 pounds
Not to match, but to beat Mercedes and BMW!
The outcome 5 decibels quieter 120 pounds lighter 17 miles per hour faster 4 more miles per gallon $30,000 less than BMW 735i
6 years, 1400 designers, 3700 engineers, 900 engine prototypes, 450 test models
As a leader
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Leadership
Creating a stretch Setting impossible goals Maintaining a state of
perpetual crisis Sensing and shaping
opportunities
Variation and selection
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Great Ideas are born at the Intersection of Disciplines- Frans Johansson
Discovering Intersections
Operating Engineer Model (1994) Diploma holders 25% built-in attrition 80+% of shop floor- 50+ plants Systemic innovation
Leadership embraces failure Operational autonomy Non pharma scientists in IPDOSelf Managed Teams (2001)
Culture
Operational autonomy and financial accountability
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Culture
“We believe that any significant growth requires investment, and, very often, the growth that we see is linked to the level of investment that we make. A challenge, though a tough one, is to manage the conflict of investing in building the future without diluting the current results.”
- Azim H Premji, Chairman of Wipro Ltd.
Stage Gate Model of R&D funding (2001)
Quantum Innovations (2006)
Technology Themes (2008)
Centers of Excellence (1996)
Practice Framework (2002)
Point Solutions (2003)
Let a million flowers blossom
Innovation as a ‘culture’
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“The year 2010-11 was ‘testing the waters.' 2012 and 2013 were about accelerating the journey; and 2014 and 2015 are about embedding the journey in the roots of every Group.”- MS Shankar, Sr. Director of Technology and Innovation, ANAND Group
“We declared that any improvement which is beyond 30% is innovation. With such broad definitions, we found that immediately people caught on to that, and we started seeing innovations in almost all spheres of the company- inventory reduction, account receivables, productivity, maintenance, quality, etc. We have moved from operations, to products, and now getting into materials.” - Sunil Kaul, MD of MAHLE Behr India
Dedicated Sr. Director level anchor Focus on culture, and not outcome Defining 30% as conversion ratio Shadow team with Erehwon- i5 and i7 Sponsorship from CEOs of Group
Companies
Rollout based on success stories, instead of a big bang approach
Innovation anchors in each group company ‘Live Concourse’ to share outcomes and
felicitate innovators Clearly defined ‘Rewards & Recognition’
policies
Culture
Enabling improvisation
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Culture
On the culture
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Culture
Introducing variation and selection
Operational autonomy and financial accountability
An innovation anchor Focus on innovation culture,
not outcome Enabling improvisation
In summary
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Introducing variation and selection
Operational autonomy and financial accountability
An innovation anchor Focus on innovation
culture, not outcome Enabling improvisation
Culture Leadership
Creating a stretch Setting impossible
goals Maintaining a state of
perpetual crisis Sensing and shaping
opportunities