building high trust business relationships
TRANSCRIPT
MILTON AND CROSSCONSULTING
Suite J179, Ikota Shopping Complex, Adjacent Victoria Garden City, Lekki, LagosTel: +2348036258312; Email: [email protected]
web: www.miltoncrosslexng.com
BUILDINGHIGH TRUST
BUSINESS RELATIONSHIPS
I want the biggest
piece of the cake
Can you Compete????
THE ROLE OF TRUST IN BUSINESS
Build High Trust
Relationship
Receive Repeat
Business
Acquire New
Referrals
Increase High Value Client base
I’m looking for my usual Customer!!!
OBJECTIVES OF A HIGH TRUST RELATIONSHIP
• Alignment of products with customers present and future needs
• Differentiating our products from our competitors offerings.
• Create value for Customers
• Generating sustainable growth.
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KEY DRIVERS OF A HIGH TRUST BUSINESS RELATIONSHIP?
INTEGRITY
Does your product or service meet the need it was set it out to solve? Honesty is the best policy in high trust strategic marketing.
Be truthful Take Responsibility Be loyal
• Maintain the quality of your product and services.
• How often do you meet up with the expectation of your client?
• Has the value of your product/services ever depreciated?
CONSISTENCY
RELIABILITY
• Make a mental list of your customers that have said that they can always count on you.
• Recall your business attitude towards those clients.• If none has ever made that compliment, ask yourself the
following questions: • Do I do what I say? • Do I always postpone delivery of services?• Do I always follow through?• Does my product and services measure up to the brand
promise?
DURABILITY• Do you follow through with your words many
times over an extended period?• Rate the durability of your product and services.
Availability• Am I there when they need me? • How accessible is my product and services?
PUT YOUR CUSTOMER FIRST!!!!
TAKE HOME POINTS
• List five consistent clients.• Make a list of the five clients with whom you
recently had a good selling experience.• Develop a strategy to foster deeper
relationships with them.
IN SUMMARY….
• Create a good first impression.• Emphasize what sets you apart from your competitors. • Primarily invest your resources in retaining high trust and support of
your best clients.• Your actions will eventually tip your business scale in your favour for
good. • The common mistake in high trust strategic marketing is trying to
meet the needs of everyone while failing to secure the loyalty of anyone.
• Add value. • There are no shortcuts to building the most lucrative, long-lasting
relationships. This takes some time.