building brands with social media...promoting their stories on social media. to achieve this, we...
TRANSCRIPT
Building brandswith Social Media
CASE STUDIES
Something Great helped us grow Travel Magazine into one of the world’s largest online travel publications. Their passion
and creativity was paramount to our success.
Omar Jimenez, COO & CFO Travel Magazine
CASE STUDY
CASE STUDY #1:
The ClientRock N Roll Tequila
Rock N Roll Tequila is an ultra-premium Oklahoma, Tennessee, California, and Nevada. They offer three types of tequila: Platinum, Mango, and Cristalino, meaning they have a bottle for every pricepoint and every pallete.
The ChallengeElevate the quality of their social media and grow their audience
Rock N Roll Tequila’s growth on social had completely plateaued, remaining stagnant for over a year. They wanted to attract and engage with a new group of consumers so they contacted us to help.
The SolutionWe created a new set of brand guidelines, aimed at reinvigorating fun back into the brand. All their content got a major overhaul and using a combination of custom photography, videography, community management, and paid growth strategies, we were able to take their pages to the next level.
Services Provided:• Social Strategy
• Social Management
• Copywriting
• Graphic Design
• Photography
• Videography
• Event Promotion
• Magazine Ads
• Paid Amplification
CASE STUDY #1:Rock N Roll TequilaSUMMARYPage growth: +2,500 followers (every month)Average Likes per post:58.5 (Pre-SG)-> 228.3 (Post-SG)Average shares per post:8.8 (Pre-SG) -> 43.2 (Post-SG)
Work
CASE STUDY
CASE STUDY #2:
The ClientAmerican Legend Wheels
American Legend Wheels is one of the most trusted names in high-performance wheels for muscle cars. Every muscle car has its own unique style, and American Legend offers a range of wheels to suitevery masterpiece.
The ChallengeGrowing their digital following
American Legend Wheels needed to connect with their past and potential customers online to make sure their brand stayed top of mind. Their ads, products, and social media posts simply were not reaching enough people.
The SolutionWe researched and listened to their target audience to learn how they wanted us to communicate with them. From there we devised a strategy that would use an edgy tone to promote the muscle-head lifestyle while subtly market-ing the ALW product. We used a mix of social media marketing, blogging, and pay per click strategy to grow sales, increase fans, and start conversations with potentential customers.
Services Provided:• Social Strategy
• Social Management
• Blogging
• PPC Strategy
• PPC Management
• Copywriting
• Graphic Design
• Photography
• Videography
• Paid Amplification
CASE STUDY #2:American Legend WheelsSUMMARYPage growth: 812 -> 12,020 followersAverage Likes per post:15.4 -> 174.2Average shares per post:0.9 -> 35.2
Work
CASE STUDY
CASE STUDY #3:
The ClientTravel Magazine
Travel Magazine is an online travel publi-cation whose mission is to educate and inspire travelers all over the world.
The ChallengeRelaunch and grow their brand
Travel Magazine was a serious player back in the 90s but since the dot com boom, they went on an indefinite hiatus. Our challenge was to relaunch their brand and get it back to the heights it once achieved.
The SolutionA full content plan that would include building a team of travel writers and promoting their stories on social media. To achieve this, we laid out a plan that included article creation, paid promotion, and community engagement that has helped get their magazine back into the limelight.
Services Provided:• Social Strategy
• Social Management
• Blogging
• Copywriting
• Graphic Design
• Paid Amplification
CASE STUDY #3:Travel MagazineSUMMARYPage growth: 0 -> +6,500 followersAverage Likes per post:120.2Brand impressions:+2,700,000
Work
CASE STUDY
CASE STUDY #4:
The ClientCoast Spas
Coast Spas is a manufacturer and dis-tributor of hot tubs, swim spas, and other outdoor lifestyle equipment. They have dealerships in 100+ countries around the globe, including Coast Spas Lifestyles, their factory-direct store in Langley, BC.
The ChallengeConnect with potential customers online
Coast Spas Lifestyles had great service in-store and a great product, but their digital presence didn’t compliment their expertise. They wanted to look as profes-sional online as they did offline.
The SolutionWe used a mix of in-house videography, photography, branded pieces of custom content, and reposts from suitable part-ners to achieve our goal of establishing a trustworthy online brand. Coast Spas Life-styles received thousands of messages, likes, comments, and visits from our social campaigns which resulted in a significant uptick in the amount of visits to their website and storeroom.
Services Provided:• Social Strategy
• Social Management
• Copywriting
• Graphic Design
• Photography
• Videography
• Paid Amplification
CASE STUDY #4:Coast Spas LifestylesSUMMARYPage growth: +365% growth in page followersAverage Likes per post:2.5 -> 55.4Total brand impressions:+500,000
Work