Building Brands byCreating Content

Ideas and Inspiration from iMedia’s Brand Summit: Brands as Content CreatorsSeptember, 2013Coronado, CA

Your competition is the massive amount of content sitting out on Internet that is competing for people’s attention.

Jeff Rosenblum, Co-Founder / Documentary Filmmaker, Questus

Building Brands by Creating Content • by denise lee yohn

Content is not an end.It is about an extended journey and how it all works together and leads to a bigger story and deeper engagement.

Nancy Bhagat, VP Global Marketing Strategy & Campaigns, Intel Corp.

Building Brands by Creating Content • by denise lee yohn

Good brands have great ads; great brands improve lives.

Jeff Rosenblum, Co-Founder / Documentary Filmmaker, Questus

Building Brands by Creating Content • by denise lee yohn

Insights are so 2012 – we need to move to provocations

Bill Pearce, Former CMO, Del Monte Foods, Taco Bell, The Campbell Soup Co.

Building Brands by Creating Content • by denise lee yohn

Create movements not moments

David Shing, Digital Prophet, AOL

Building Brands by Creating Content • by denise lee yohn

Treat content like a product – it has to be useful.

Harsh Jawharkar, Managing Director - New Channel Development & Content Marketing, Charles Schwab & Co., Inc.

Building Brands by Creating Content • by denise lee yohn

As much as we are the connected generation, we have to be better and become theconnection generation.

David Shing, Digital Prophet, AOL

Building Brands by Creating Content • by denise lee yohn

Content marketing can add to the noise or help to filter it.

Harsh Jawharkar, Managing Director - New Channel Development & Content Marketing, Charles Schwab & Co., Inc.

Building Brands by Creating Content • by denise lee yohn

I hate random acts of marketing – different people create different content and you end up with a mess.

Nancy Bhagat, VP Global Marketing Strategy & Campaigns, Intel Corp.

Building Brands by Creating Content • by denise lee yohn

Content can be a work of art. The masters used math to create art, so we should start with data to determine what content to create and curate.

Dana Shank, Associate Director, Kraft Foods Group

Building Brands by Creating Content • by denise lee yohn

Building brand love can be a daily challenge.

Joe Curry, Social Media Manager, Communications, Target

Building Brands by Creating Content • by denise lee yohn

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more quotes & quips:

Steve Jobs on Brand Building

Nine Retail Tenets for 2013

Whole Foods for Thought

Brand-As-Business Perspectives from Jim Stengel’s GROW

denise lee yohnhttp://deniseleeyohn.com

@deniseleeyohn

Building Brands by Creating Content • by denise lee yohn