building brand strength to conquer crisis
DESCRIPTION
A great deal of time goes into developing a respectable brand, and it needs to be protected from crisis. Here are five tips for building your brand to conquer crisis.TRANSCRIPT
Five Tips for Building
Brand Strength to
Prevent Crisis
1) Find Brand Ambassadors
1) Find Brand AmbassadorsFind
clients/customers who believe in
your mission and your product and
who will stand behind you when
the going gets tough.
2) Project Your Vision and Mission
2) Project Your Vision and Mission
Defining your purpose and
positioning it as the key driver in your business will help
keep you and your business on track.
3) Inspire Your Employees
3) Inspire Your EmployeesGet to know your employees
and their interest and find a way to interject their passions
into their jobs or their jobs into their passions.
4) Make
Google Work in
Your Favor
4) Make
Google Work in
Your FavorInvest in google search terms relevant to your company, brand, and product. While it’s nice to have the top search result, there are still 9 other search results on the page.
5) Build Relationships
5) Build RelationshipsSimilar to finding
brand ambassadors, build relationships and partnerships
with businesses and organizations who
support your mission or who have missions you
support.
For more information regarding crisis communications
and management, do not hesitate to contact the
Fallston Group at 410.420.2001 or by email at