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Building Border- Less Brand Re Thinking Innovation

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Key ingredients to make a border less bran---hope you like it

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Page 1: Building border less brand Rethinking Innovation

Building Border-Less BrandRe Thinking Innovation

Page 2: Building border less brand Rethinking Innovation

Brand-Friend from School

Page 3: Building border less brand Rethinking Innovation

“Brand is not new”

Page 4: Building border less brand Rethinking Innovation

Global Brands

Page 5: Building border less brand Rethinking Innovation

Innovation

1. Solution devising Customers unmet needs

Page 6: Building border less brand Rethinking Innovation

“The World is Flat”

Page 7: Building border less brand Rethinking Innovation

Challenges

1. Linking Product to Customer

2. Communication Challenges

3. Un-kept Promises4. Negative Publicity5. Counter-feit products

Page 8: Building border less brand Rethinking Innovation

Nitika Garg& Alok Mahajan

Thank You

Chocolates on the pillows are not enough

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