building an ecosystem - the mdinar© case
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Creova - The mdinar© case - Building an ecosystemTRANSCRIPT
Building an Ecosystem
The Case©
Electronic money « Edy » : Accepted in about 30,000 stores
Credit Card ID, launched by NTT DoCoMo
Apartment keys Integrated in the mobile
Loyalty card For airline companies (ANA, JAL)
Accepted in Vending machines (Coca-Cola, C-mode2)
What the future of the Mobile looks like
The case of Japan
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
88%
86%
66%
2%4%
11%
9%
10% 21%
0.01
0.02
Mobile Access costs
Mobile Commerce
Paid mobile services
Mobile advertising
Source : NaoshiNema/Hironori Tanalka, Morgan StanleyMobile Commerce : Sale of physical and virtual (ringtones, logos, etc…)Mobile Services : Hotel reservation, transportation, bank, …
The structure of present Japan lets us imagine what the future is made of
Rest of the world 2008(194 M$)Japan in 2000(6 M$)
Japan in 2008(43 M$)
Mobile Revenues
Benchmark with the rest of the world
The service targets non banked who have a prepaid phone
Secure: Protected by a pin
Simple: Embarked solution
The success of M-PESA“Sending Money Home”
Source: Vodafone, 2009
0-500501-1,000
1,001-2,000
2,001-3,000
3,001-4,000
4,001-5,000
5,001-10,000
10,001-20,000
20,001-35,000
0%
5%
10%
15%
20%
25%
30%
Transaction Value (Ksh)
Example: for a 1,000 Ksh, transfer, the costs are:
• Up to 500 Ksh via les conventional methods
• Between 30 and 75Ksh for M-PESA solution
Transaction costs much lower than the banks’
Distribution of mobile transactions in Kenya
8,5 17 34 51 68 85 170 340 TDN
The success of M-PESA An ease to use micro-payment tool
JapanKenya
Developed country
Early adopters in new technologies
Many alternative payment solutions
NFC: Breakthrough technology
Expensive to deploy
Integrates many players around a service provider
Developing country
Limited access to new Technologies
Cash based financial transactions
Basic and accessible technology
Affordable to offer
Limited in terms of integration
Which Model to adopt?
Increasing disposable income and expenditures
Young population comfortable with mobile technology
Diversified socio-economical groups
High mobile penetration rate and intermediate coverage by banks
• Fast and Flexible in integrating with partners of any type
• Affordable to the end user
• Created the best user experience for every group
• Make financial services accessible to everyone: consumer and merchants
• Make it more affordable for everyone, still making money for the banks
• Innovate in the types of services offered
Key success Factors Our solution
Which Model for Tunisia?
Creova API available
Web Admin & Mgt
User Web admin
Financial service Mgt
Bank Funds
Partners Access Mgt
Financial Institutions
CREOVA MOBILE-PAY PLATFORM
Service authenticationSMSG / SMSC
The Ecosystem
Mobile + Internet Shopping
Events and Entertainment
Transportation +
Banking Services: P2P, Loans, Accounts, etc.
Entertainment
©
The Potential of
Team: 20 years software innovation in telecom & financial industries worldwide
10 years of expertise in Mobile Value-Added-Services
International: based in Paris, France, with offices: USA, Italy, and Tunisia
Innovation Awards:
Proven Solution with customers & partners: Mobile Operators Banks Payment Services Micro-Financing Institution
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Who is CREOVA?
Thank youwww.creova.com