building a powerful linkedin in 10 steps
TRANSCRIPT
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LinkedInUGBA 198
Haas School of Business
UC Berkeley
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LinkedIn at a Glance
• Launched in 2003
• 300+ million registered users
– 187M monthly active users
• Who use LinkedIn?
– Job seekers, professionals, college students
– Recruiters, talent acquisition, hiring managers
– Sales force, B2B (business to business) companies
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Why LinkedIn?
• Earlier you start the better
• Building and developing your BRAND
• Credibility and reputation– Recommendations are POWERFUL
– Skill endorsements strengthen credibility
• Internships and career exploration– Search hiring mangers before interview
– Reach out and network with people in your industry and prospective companies (customized invitation)
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Best practices – Beginner
• Profile Photo
– Clear, casual, professional
• Headline
– Describes who you are (3W’s: Who, Where, What)
• Education
– Market UC Berkeley, awards, major, courses taken
• Branded Link
– Get a personalized link for your LinkedIn Profile
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Headshot & Headline
“Fourth Year Undergraduate | UC Berkeley”“UC Berkeley Grad Looking for Opportunities in Sales” “UC Berkeley Student Passionate about Marketing”“Software Engineer at Twitter”
Headshot
Headline
Location Industry
Branded Link
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Education
School
School
Major, Concentration
Relevant Courses Taken
Honors and awards
Expected Graduation
Expected Graduation
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Best practices – Intermediate
• Summary
– Describe who you are, skills set, passions, interests,
CTA (call to action), contacts
• Work Experience
– Showcase your present and past work
• Volunteer Activities & Causes
– Showcase your passion for service and leadership
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Summary
Background: School, Class Level, Career
Interests
Present and Future Plans
CTA:Call To Action
Contacts
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Work Experience
Company
Title
Duration | Location
Projects, honors and awards,
recommendations
Role Description
Logo
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Volunteer Activities & Causes
Title
Company
Duration | Field
Role Description
Logo
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Best practices – Advanced
• Recommendations
– Modern day version of letter of reference
• Skills & Endorsements
– Leverage your strengths and skill set
• Portfolios: videos, slide deck, websites
– Visual is powerful
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Recommendations
Title
Company
Recommender’s Info
Recommender’s Info
Recommendation
Recommendation
Relationship
Relationship
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Skills & Endorsements
Endorsers
Up to 50 skills
Top 10 Skills
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Embedded Portfolios—Summary
PDFs, slide decks, websites
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Embedded Portfolios—Experience
PDFs, slide decks, websites
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Call to action
• Start connecting!
– Golden # of connections: 500+
– Golden # of skill endorsements: 99+
• Include LinkedIn link on resume
– Use bit.ly
• Ask current/former supervisors for recommendations
• Keep your profile updated every semester
• Leverage visuals and multi-media
• Think about long term goals