10 steps to creating a profitable linkedin profile
TRANSCRIPT
LinkedIn says that members who have a complete profile are forty times more likely to receive opportunities.
The top level of profile completion is “All-Star.”
If your profile isn’t All-Star status, you will
want to get it there.
Put Your BestFace Forward
1Your profile picture
should be a current, professional, and
friendly headshot.
It’s all about putting your best face forward for that potential client or customer you have yet to meet!
Hire a professional photographer.
Work with affordable photographers. It doesn’t have to be fancy, but it does need to be professional.
Craft a Compelling Headline Statement
2Your headline
statement can serve as an important
client-attraction tool.
Optimize your LinkedIn headline statement by describing what you are known for (or what you do) and whom you serve.
Consider adding a personal tidbit if you
have the room.
When you include a personal tidbit in your headline statement, you become more personable.
Use Keywords in Your Profile Where They Count
3Keywords can help
you get found in LinkedIn searches.
Always choose keywords that your clients and customers would use to describe you. Stay away from industry jargon.
Consider 3 sections of your profile for
keywords:
your headline your LinkedIn summary your current and past work experience
Customize Your LinkedIn Profile URL
4If possible, you will
want to use your full name for your
profile URL.
If you change your LinkedIn profile URL…
Make sure you update this link anywhere else it might be listed online! The old link will no longer work once it’s updated.
Customize Your Profile Website Link Descriptions
5LinkedIn gives you three customizable
links for your profile.
If someone views your profile and becomes interested in learning more about you, they may click on the link to your website.
How to customize these link descriptions:
Use a short few words to describe the web links such as the name of your company or blog, or even a special offer you have.
Sharing your core message in your LinkedIn profile summary is vital. But just as important is sharing your story and purpose.
Write it in the first person.
Write it as if you are speaking directly to the viewer. This is how you make a personal connection.
How to Showcase Your Work Experience
7For a "complete" profile,
you need at least one current position and two
past positions listed.
The goal is to highlight work experience that tells the story of how you got to where you are today.
Showcase your most important & relevant work.
You can add and showcase related rich media for each position you’ve held, such as videos and presentations.
List Your Educational Background to Expand Your Network
8Listing your educational background on LinkedIn
opens up a connection opportunity.
Leveraging alumni search on LinkedIn is a great way to grow your network with highly relevant connections.
You can send personalized invitations to connect because
of your alumni relationship.
Personalize your invitation by mentioning your common school and/or common connections.
Collect and Showcase Your Endorsements
9Social proof can be very powerful in establishing
your credibility.
Social proof can be very powerful in establishing your credibility. Endorsements are a visual display of your competency in your top skills.
Earn endorsements by endorsing your 1st-degree
connections liberally.
It takes no time at all to go through and endorse a few of your connections daily.
LinkedIn’s supported providers:
Videos: YouTube or Vimeo Slide presentations: SlideShare Podcast episodes: SoundCloud
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9 Quick Tips to Boost Your LinkedIn Influence
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9 Quick Tips to Boost Your LinkedIn Influence