personal and virtual networking
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Personal and Virtual Networking: Making positive connections and great impressions
©2011 Price Consulting Group www.thepriceconsultinggroup.com 1
Dr. Kella B. Price, SPHR, CPLPPrice Consulting Group
Social Media Revolution
• http://www.youtube.com/watch?v=QzZyUaQvpdc
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What do you want to take from this session?
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Outline
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• Networking 101• Speaking and Meeting Skills• Developing self-confidence• Need for social media• Facebook• LinkedIn• Twitter
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Your cards say a lot about YOU• Customize• Quality• Use the back• Remembering a face• Basic info• Color• Tailor to your customer• Font• Brag
(Compton, 2007)
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Prepare to circulate!• Exchange cards• Listen• Circulate• Take notes• Follow-up• Practice makes perfect!• Limit alcohol, eat beforehand
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Following up
• Take the lead
• Use common ground
• Regular contacts
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Who do you know?
• Connector
• Brainstormer
• Leader
• Supporter
• Media contacts
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Finding “Ideal Contacts”1. I want to… because….
2. Achieving my goal will require expertise, skills, assistance
3. People who have the skills/expertise/resources
4. Who has achieved this goal
5. Find role models or connect
6. Action steps(Kurek, 2007, p.67-69)
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Networking Questions
• What can you talk about to establish a relationship?
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Presenting Yourself
• Delivery
• Voice
• Body language
• Appearance
• Speaking Skills
Time to mingle!
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Meeting Skills• Be Prepared• Stay on track• Take notes• Prepare input and questions• LISTEN• Just the facts!• Body Language• Voice
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Developing self-confidence• Acceptance• Know yourself• Don’t compare• Take risks• Learn
• Develop assertiveness• Charisma• Social poise• Be positive• Set goals
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Tools to use• Website• Brochures, business card• PR Releases• E-zine or newsletter• Linked In: www.linkedin.com• myspace: www.myspace.com• Perfect Networker: www.perfectnetworker.com• WeCanDoBiz: www.wecandobiz.com• Facebook: www.facebook.com• Ecademy: www.ecademy.com• Friendster: www.friendster.com• Texting• Blogging • Google Alerts: www.google.com/alerts• Skype
Social Networking
• Expand network
• Learn and discuss in brief format
• Fast, real-time
• Facebook©2010 Price Consulting Group
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Is anyone “live tweeting” this presentation?• Yes
• No
• #ABWA
• http://twitter.com/home©2010 Price Consulting Group
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What should I be using Twitter for?
• Building business relationships
• Creating personal connections
• Staying informed
• http://twitter.com/home
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Find your followers…
• Send invites to your email or contact list
• Find them on Twitter
• Not just those in your industry
• Use hashtags (#ABWA)
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Twitter Talk• Tweet
• Retweet
• Replies (@kellaprice)
• Direct message
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How do I get started?
• Set up your account – recognizable name
• Brand yourself– 1 line bio– Website address– Actual location– Use a picture
• Find your contacts© Price Consulting Group 2010
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Creating a Twitter profile
• Username
• Location
• Bio (160 characters)
• Creating a tweet (140 characters)
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LinkedIn• Create your own profile (Kella Price profile)
– Get recommendations
– Add websites
– Upload contacts
– Add applications and groups
– Customize URL
• Create your business profile– Las Vegas/Clark Cty Library
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• Create your profile– Keep photos professional– Upload Notes (press releases), Blogs, Videos
• Create your business “fan” page– Can send messages directly to your fans– YouTube video box, content info, photos,blog– Post photos of products– Sandy Cather Stella Jewelry page– ABWA Fort Bend
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Elements of a successful Fan page
• Network w/ other platforms (links)
• Offer information VALUED by others
• Create contests that include participation
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Use ping.fm
• Link accounts to facilitate updates
• Microblogging increases visibiilty– Include links, video snippets
• Keep pages active and change them often
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Key elements to remember
• Keep name consistent/recognizable
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What are your takeaways?
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Thank you!What are your questions?
Dr. Kella B. Price, SPHR, CPLP
www.thepriceconsultinggroup.com
252.622.8119
Price Consulting Group
©2010 Price Consulting Group www.thepriceconsultinggroup.com
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©2008 Price Consulting [email protected]
References• Compton, Michele. (2007). Dress the Part. Women In Business:
Jan/Feb. Kansas City, KS.• Craig, Randall. (2009). Online PR and Social Media for Experts,
Authors, Consultants, and Speakers. Knowledge to Action Press: Toronto, Canada. Available at: www.KnowledgeToActionPress.com
• Kurek, Mary. (2007). Who’s hiding in Your Address Book? Introducing The Ideal Network for Successful Women. Reed Publishers: Bandon, OR.
• Lavington, Camille. (1997).You’ve only got 3 seconds: How to Make the Right Impression in Your Business and Social Life. Doubleday: New York.