building a kmb strategy - september 19, 2012
DESCRIPTION
Slides from the workshop held at York University, Toronto, Canada on developing a Knowledge Mobilization strategy.TRANSCRIPT
Building a Knowledge Mobilization Strategy
Michael Johnny, ManagerKnowledge Mobilization Unit
York University
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Overview
1. What is Knowledge Mobilization – KMb 101
2. Building a KMb plan for a research project – strategic framework
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Definitions
1. Knowledge Mobilization
Knowledge Mobilization is about ensuring that all citizens benefit publicly from funded research. It can take many forms, but the essential objective is to allow research knowledge to flow both from within the academic world, and between academic researchers and the wider community
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Definitions
1. Knowledge Translation
Knowledge Translation (KT) is defined as a dynamic and iterative process that includes synthesis, dissemination, exchange and ethically sound application of knowledge to improve the health of Canadians, provide more effective health services and products and strengthen the health care system.
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Context – institutional knowledge mobilization services
Research Summaries
Research Translation Help Desk
Research Translation Help Desk
Research ForumsKM in AM
Research PartnershipsKMb InternsSocial Media
Exchange(KE)
Knowledge Mobilization
partnerships CBR
co-production
Community Based Research
Producer
Push
(KT)
User
Pull
(KT)
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Portugal Cove, NL
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KMb Partnerships throughout the Research Cycle
Evaluate
Plan
ExecuteDisseminate
ConsultationPartnershipsResearch forum
PopulationsClinical practiceIntervention studiesInternshipsResearcher exchange
Surveys, case studies, expert panelists
Wikis, blogsWeb siteTown hallTheatrePostersPolicy brief PSAPractice guidelinePopular pressSocial Marketing
public policy
professional practice
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KMb Summary
1. Acknowledge the confusion around terminology (KM, KMb, KT, KTE, KU, RU, K*
2. At the basis of KMb is the two-way exchange processes. It is all about relationships.
3. Co-production distinguishes KMb from:
– Knowledge Translation (often thought as one way push)
– Knowledge Transfer and Exchange (which does support active two-way exchange)
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So what do I think I know about KMb?
1. KMb is purposeful. It is aimed to support specific outcomes.
2. KMb is social. There is action and activity.
3. Knowledge: “The socialization of data and information”
4. Mobilization: “Is not ‘the battle’. It is making sure we have what we need for the battle.”
www.knowledgemobilization.net
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1. Knowledge Mobilization Research Planning Template
Objectives
– KMb planning for research purposes.
Deliverable
- Following these steps will help provide a comprehensive KMb plan
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Acknowledgements
Adapted by research and development from:
Dr. Melanie Barwick
The Hospital for Sick Children, Toronto
and
Dr. Donna Lockett
KT ConsultantScientist Knowledge Translation Training, 2009
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KMb Research Planning Template – 13 steps
1. Identify Partners
2. Partner Engagement
3. KMb Expertise
4. Main Messages (for research projects)
5. Audiences
6. Goals
7. Methods
8. Process
9. Impact
10. Partners Role
11. Resources Required
12. Related Budget Items
13. Estimated Costs
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Step 1 – Research Partners
Researchers
Public / Consumers
Decision Makers (org, comm, govt)
Policy Makers (govt, comm)
Private Sector
Funding Body
Brokers Bits
York U Knowledge Brokers can help identify collaborators for a research project.
Leveraging the national network, we can help find research expertise from across Canada.
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Step 2 – Partner Engagement
Option A
- Initial – from conception to grave
Option B
- Early - After conception to grave
Option C
- End - Dissemination / Project End only
Option D
- Beyond the project (ongoing, extended)
Brokers Bits
What does the term ‘partner’ mean to you? Is your expectation clear and consistent with those you’re collaborating with?
Be explicit from the beginning. Meaningful engagement requires honest, respectful dialogue.
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Step 3 – KMb Expertise Needed?
Lots of options to consider:
• Researcher with KMb expertise
• Consultant with KMb expertise
• Knowledge Broker / Specialist
• Organizational KMb support
• KMb support within the partner organization
• Project Manager with KMb responsibility
Brokers Bits
So why a dedicated knowledge broker?
Sometimes, simply creating knowledge/products is not good enough.
Brokers can help move knowledge into action using an array of tools and activities, tailored to the needs of your audiences.
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Step 4 – Main Messages
What messages do you anticipate sharing?
• Briefly, what your research/project seeks to:
• You can consider this for multiple audiences
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Step 5 – KMb Audiences
What audiences will you target?
• Researchers
• Practitioners / Service Providers
• Public
• Media
• Consumers
• Decision Makers
• Policy makers
• Private Sector / Industry
• Other
Brokers Bits
This is an important element to consider.
Understanding your audience(s) will help shape the work you will do.
Not all audiences want to receive information the same way.
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Step 6 – KMb Goals
Are you seeking to:
Generate• Awareness• Interest• Practice change• Behaviour change• Policy Action
Impart• Knowledge• Tools
Inform• Research• Policy• Practice
Brokers Bits
Always consider the ethical and legal principles in your KMb efforts.
Consider goals for each audience group you’re engaging.
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Step 7 – KMb Methods
What KMb methods/activities will you use?
• Broker / KMb Specialist• Research Summaries• Website / IT• Multi stakeholder collaboration• Mass Media Campaign• Financial Intervention/Incentive• Performance Feedback• Capacity Building / Training• Peer Reviewed Publication• Conference• Social Media Tools• Others...
Brokers Bits
York has structured their activity into three streams:
People – capacity building, internships, and educational efforts
Spaces – creating space for people to meet and interact
Projects – user generated collaborative project
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Step 8 – KMb Process – when will KMb occur?
Option 1
Integrated KMb – researchers and research users will shape the research process (setting questions, methodology, tools, analysis, dissemination...)
Option 2
End of Grant KMb – KMb activities are employed once the project is completed
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Step 8 – …and can the KMb Unit at York help?
Academic Non Academic
Dissemination - Traditionally scholarly publication
- Academic conference presentation
- Web posting of outputs
- Clear language research summary
- Non-traditional forms of dissemination (such as theatre)
- Social media
Integrated - Academic collaboratorson grant
- Scholarly workshops throughout the grant
- Hosting a wiki or blog to create two-way conversation
- Workshop w/ peers to reflect on emerging research findings
- Non-academic collaborators or co-applicants on grant application
- Workshop, town hall, open house
- Hosing a wiki or blog to create two way conversation
- Participatory action / community-based research
- * This all takes time
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Step 9 – KMb Impact – behaviour, practice, policy, research
How will you evaluate impact?• Reach Indicators
• Copies Distributed• Copies Requested• # downloads, hits, visits• Media Exposure
• Usefulness Indicators• Satisfied With• Usefulness of• Changed Views• Gained Knowledge
• Use Indicators• # intend to use• # adapting the information• # using to inform policy/practice
• Partnership Indicators (#’s)
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Step 10 – Partners Roles
How will partners assist in developing, implementing or evaluating the KMb plan?
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Step 11 – Required Resources
What resources do you require?
• Human• Financial• IT• Web
• Leadership• Management• Workers• Board• Volunteer• Others
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Step 12/13 – Budget Items / Estimated Costs
Identify budget items related to your plan
• Knowledge Broker• Project Manager / KMb
Specialist• Clear Language Writer• Web development / IT• Travel• Workshops / Venue• Public Relations• Web 2.0 (social media)• Others
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‘Tools’ for building a KMb / KT Strategy
KMb Strategy Table
1. Activity (and matching audiences)
2. Outcomes (and outcome indicators)
3. Impact (and desired timelines)
Summary (paragraph or page)
- What are you going to do (objectives)
- How are you planning to do this (activities)
- Who are your audience(s)/collaborators
- What will result from this work, and how will you demonstrate it.
Michael [email protected]://www.researchimpact.ca