building a foundation for success - dalecarnegie.ca · the dale carnegie course is proven to help...
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ConnectBringing the latest Carnegie news and events to Southern Ontario
Upcoming Classes Dale Carnegie CourseEight-week format
Markham • August 25Toronto • August 26Burlington • August 26Kitchener • August 27Mississauga • August 27
Three-day format Immersion Course
Mississauga • November 5 – 7
Leadership Training for ManagersThree-day format
Mississauga • September 16, 23 and 30
Sales SuccessThree-day format
Mississauga • September 22, 29, October 6
High Impact PresentationsTwo-day format
Mississauga • August 13 – 14Mississauga • October 22 – 23
Dale Carnegie Course Free Preview!
Mississauga • August 13
Autumn 2014
Performing at your best when it comes to sales, can be the differ-ence between toasting to year-end success and scrambling to pay the bills.
Dale Carnegie’s powerful Sales Success is a program that will help create explosive sales growth.
Bill Buslepp, senior corporate specialist and partner at Dale Carn-egie Business Group, says that using an outside company for sales training makes sense for many organizations.
“Companies may not have the internal resources or the expertise needed to do this type of training, and do it well,” he says.
Using a program like Sales Success helps ground salespeople in the fundamentals needed to succeed, according to Buslepp.
“It provides people with a structure, something they can use when speaking with customers and prospects.”
And that structure leads to greater confidence.
“Programs like Sales Success help salespeople get in step with clients and lead them through the sales process,” Buslepp says.
More on page 3
Sales Success!Dale Carnegie can help you find
For the latest information about upcoming workshops and courses, www.dalecarnegie.ca
Page 2 | Carnegie Connect | Autumn 2014
Helping people meet the challenge of an ever-changing marketplace is impor-tant to Jeff Element.
As president of The Travel Corporation (Canada), he knows that the success of any organization depends on the ability of its people to navigate that change. So when his team needed to evaluate company strengths and challenges, Jeff decided to connect with Dale Carnegie Business Group.
“We reached a stage in our growth where we needed to step back and look at what strategies contributed to our success and which areas needed to be strengthened to elevate our business,” Jeff said.
“Working with Dale Carnegie has helped us to deconstruct our business, and create a foundation for future success.”
In the beginning, Jeff and the leadership team knew they wanted to create a more cohesive culture – a cul-ture that helps to build success now and in the future. That culture, that future, begins with people, and The Travel Corporation’s investment is paying off.
Dale Carnegie Business Group’s in-house training has helped to enhance leadership skills, improve communi-cation and build confidence in members of The Travel Corporation team. About 45 employees have complet-ed the Dale Carnegie Course, while another 20 have taken High Impact Presentations.
“At first, we focused on training for those managers and supervisors we believed had potential to become future leaders in our organization, as well as those individuals who needed some encouragement to help them come out of their shells,” he said.
That training led to improved confidence and better communication, resulting in stronger engagement and improved service for customers, according to Jeff. As well, teams across the company began to work more collaboratively, with employees and managers apply-ing what they had learned.
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Building a foundation for success
The goal of The Travel Corporation (Canada) is to show the world to as many Canadians as possible, provid-ing travellers with a unique cultural experience – seeing their destination as someone local to that area would.
The Travel Corporation is an international group of more than 25 travel brands operating in over 70 countries worldwide. Global holiday opportunities include everything from escorted tours to river cruises to safaris to vacations for youth and couples, as well as independent travel.
Planning a holiday? Contact a local travel agent to book Travel Corporation packages. For those who like to do their own vacation planning, The Travel Cor-poration offers an online booking option. Experienced sales consultants can offer destination-specific information and recommendations to help travellers select their vacation package.
Tourism with a sustainable focus is a priority for The Travel Corporation. This focus led to the establishment of a conservation foundation known as the TreadRight Foundation.
The Travel Corporation team digs in during Earth Day celebrations.
Carnegie Connect | Autumn 2014 | Page 3
continued from page 1
Sales Success focuses on building a practical process that will help drive your performance to new levels. Some of the areas you will cover during this three-day course:
• How to build a positive sales attitude
• Create a toolkit that will attract customers
• Learn the customer’s perspective
• Networking and engaging
• Delivering a powerful presentation
• Overcoming buyer objectives – with confidence
• Earning the sale
• Building loyalty through excellent customer ser-vice and staying top of mind
• Exceeding customer expectations
Sales Success is for new and experienced sales pro-fessionals who are interested in mastering a practical process to help them improve their performance.
Program Outline
1. Build relationships by giving value first
2. Uncover buying motives to attract sales success
3. Target the best opportunities in you network for repeat business
4. Build alignment with buyers
5. Effectively utilize business social media for sales
6. Confidently counter your most common buyer objections
7. Understand and act on buyer signals
8. Identify commitments that earn the sale
9. Ask for the order
10. Manage relationships after the sale
11. Create customer loyalty through service excel-lence
Build on your Sales Success this September! The course runs September 22, 29 and October 6, from 8:30 a.m. to 4:30 p.m.
Register now »
Finding Sales Success
Continued from page 2
Now, regardless of their role in the organization, Jeff believes that Dale Carnegie has an offering that will challenge an employee and make them a more effective leader in their own right. That improved performance from people can have only a positive impact on a company’s bottom line.
“After working with Dale Carnegie, we have a clear-er vision of where we’re headed as an organization. And we are now able to more effectively communi-cate that vision throughout the organization.”
Sometimes, organizations develop tunnel vision. For Jeff, the diverse experience of the Dale Carnegie team – working with so many different organizations – made them a good choice as a training partner.
“A company like (Dale Carnegie) can draw on this experience, to assist you in navigating through your current challenges, and develop a clearer focus, so that you can better capitalize on future business op-portunities.”
To learn more about corporate training opportunities, visit
www.dalecarnegie.ca
Page 4 | Carnegie Connect | Autumn 2014
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©Dale Carnegie Business Group, 2014©Dale Carnegie South Central Ontario, 2014 All rights reserved. No part of this document may be repro-duced without the written consent of the publisher, Dale Carnegie Business Group
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