building a company - 11 steps for creating a great product

@marcusnelson #SWOC15

building a company11 steps for creating a great product

startup weekend orange county 2015


my name is marcusaddvocate — founder salesforce — head of social uservoice — co-founder taskpick — co-founder superstarch — founder rockwater — cofounder


build your team*

*creative, engineer, devil’s advocate


build for speed*

*go with what you know


start with crap*

*ship fast, ship shitty


see site with strangers*

*friends lie


offer easy way to give feedback*

*insert uservoice plug here


release before ready*

*it’s called ‘beta’ for a reason


everyone sells*

*really


get marquee accounts*

*credibility starts with following the herd


stay lean and hungry*

*trader joe’s burritos are $3


be capital efficient*

*keep your day job


sell, sell, sell*

*did i mention this already?


summary

build your team build for speed start with crap see site with strangers offer easy way to give feedback release before ready

everyone sells get marquee accounts

stay lean and hungry be capital efficient

sell, sell, sell


thank [email protected]

@marcusnelson

photo credits: https://www.flickr.com/photos/thomashawk

building a company - 11 steps for creating a great product

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