Building a Campus Culture of Building a Campus Culture of Information FluencyInformation Fluency

George Lorenzo

Martha Marinara

Charles Dziuban

Judith Ruland

Nancy Stanlick

Irvin Katz

Gardner Campbell

SurfingThroughNoiseSurfingThroughNoiseTMTM

The link is “the most powerful invention The link is “the most powerful invention of the decade.”of the decade.”

Kevin Kelly, “We are the Web,” Wired Magazine, August 2005Kevin Kelly, “We are the Web,” Wired Magazine, August 2005.

Copyright, George Lorenzo, 2007. This work is the intellectual property of the author. Permission is Copyright, George Lorenzo, 2007. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial educational purposes, provided that this granted for this material to be shared for non-commercial educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the permission of the author. To disseminate otherwise or to republish requires written permission from the author. author.

IntroductionIntroduction

A humorous anecdoteA humorous anecdote “… “… the Internet is not something you just dump something the Internet is not something you just dump something on. It is not a big truck. It’s a series of tubes. And if you on. It is not a big truck. It’s a series of tubes. And if you don’t understand, those tubes can be filled, and if they are don’t understand, those tubes can be filled, and if they are filled, when you put your message in, it gets in line and it’s filled, when you put your message in, it gets in line and it’s going to get delayed by anyone that puts into that tube going to get delayed by anyone that puts into that tube enormous amounts of materials, enormous amounts of enormous amounts of materials, enormous amounts of materials.”materials.”

U.S. Senator Ted Stevens (R-Alaska), 2006 Senate President Pro Tempore and Chairman of U.S. Senator Ted Stevens (R-Alaska), 2006 Senate President Pro Tempore and Chairman of the Senate Committee on Commerce, Science and Transportationthe Senate Committee on Commerce, Science and Transportation

What is Net Neutrality?What is Net Neutrality?

Net neutrality is a Senate Bill advocating that “all Internet Net neutrality is a Senate Bill advocating that “all Internet traffic should be treated equally and that the content of traffic should be treated equally and that the content of certain websites should not be delivered faster than that certain websites should not be delivered faster than that of others to consumers’ computers.”of others to consumers’ computers.” The Chronicle Wired Campus Blog, January 10,2007.The Chronicle Wired Campus Blog, January 10,2007.

For more information about net neutrality, see For more information about net neutrality, see www.SavetheInternet.comwww.SavetheInternet.com

Stats and More StatsStats and More StatsSize of the World Wide WebSize of the World Wide Web

Netcraft - 100 million domains, with less Netcraft - 100 million domains, with less than half activethan half active

DomainTools.com - 83.4 million active DomainTools.com - 83.4 million active domainsdomains

Compete.com - 5 million domains Compete.com - 5 million domains (includes inactive domains but does not (includes inactive domains but does not say how many are inactive)say how many are inactive)

Stats and More Stats Stats and More Stats Overall Searches 2006Overall Searches 2006

Google1.1. Bebo 2.2. mySpace3.3. World Cup4. metacafe (videos)5. radioblog (music)

MSN Live1.1. Ronaldinho 2.2. Shakira3. Paris Hilton4. Britney Spears5. Harry Potter

Yahoo1.1. Britney Spears2.2. WWE (World Wresting Ent.)3.3. Shakira4. Jessica Simpson5. Paris Hilton

Stats and More Stats Stats and More Stats News Searches 2006News Searches 2006

Google1.1. Paris Hilton2.2. Orlando Bloom 3.3. Cancer4. Podcasting5. Hurricane Katrina

MSN Live1.1. Natalee Holloway 2.2. Steve Irwin3.3. Iraq4. Paris Hilton5. David Blaine

Yahoo1.1. Steve Irwin death2.2. Anna Nicole’s son dies3.3. Iraq4. Israel and Lebanon5. U.S. Elections

Important Elements of the WebImportant Elements of the Web(not an exhaustive list)(not an exhaustive list)

RSS FeedsRSS Feeds

Content AggregatorsContent Aggregators

Video BlogsVideo Blogs

PodcastingPodcasting

BlogoshereBlogoshere

Web ServicesWeb Services

Web 2.0 & Web 2.0 & Library 2.0Library 2.0Ajax & AtomAjax & Atom

Social NetworkingSocial Networking

Grid ComputingGrid Computing Social BookmarkingSocial Bookmarking

The Long TailThe Long Tail

WikisWikis

MashupsMashups

CyberinfrastructureCyberinfrastructure

Bit TorrentBit Torrent

Citizen JournalismCitizen Journalism

Participatory WebParticipatory Web

Virtual WorldsVirtual Worlds

SurfingThroughNoiseSurfingThroughNoise

EDUCAUSE Learning Initiative project about EDUCAUSE Learning Initiative project about information literacyinformation literacy::

ELI White Papers on Information Literacy/Fluency ELI White Papers on Information Literacy/Fluency and the Net Generation:and the Net Generation:

“Ensuring the Net Generation is Net Savvy”“Ensuring the Net Generation is Net Savvy” “How Choice, Co-Creation and Culture are Changing “How Choice, Co-Creation and Culture are Changing What it Means to be Net Savvy”What it Means to be Net Savvy”

http://www.educause.edu/ELIResources/10220#whitepapershttp://www.educause.edu/ELIResources/10220#whitepapers

The Long TailThe Long Tail

Forces of the Long TailForces of the Long Tail

We can make more stuffWe can make more stuff

We can easily distribute our stuffWe can easily distribute our stuff

We can connect the supply with the We can connect the supply with the demanddemand

The Participatory WebThe Participatory Web

Source: Mike Source: Mike Gotta, “Social Gotta, “Social

Computing: Computing: Lifestyle Becomes Lifestyle Becomes

a Work Style,” a Work Style,” Burton Group, Burton Group,

December 2006, December 2006, http://www.educauhttp://www.educause.edu/LibraryDetase.edu/LibraryDeta

ilPage/666?ilPage/666?ID=ECR0606ID=ECR0606

The Participatory WebThe Participatory Web““It’s about the more human aspects of interactivity; it’s about It’s about the more human aspects of interactivity; it’s about conversations, personalization, individualism; it’s about a conversations, personalization, individualism; it’s about a social phenomenon characterized by open communication, social phenomenon characterized by open communication, decentralization of authority, freedom to share and reuse, and decentralization of authority, freedom to share and reuse, and the market as conversation.”the market as conversation.”Stephen Abram, President-Elect, Special Libraries AssociationStephen Abram, President-Elect, Special Libraries Association

Two Schools of Thought:Two Schools of Thought: BAD STUFF - It’s like the Tower of Babel and only adds to an BAD STUFF - It’s like the Tower of Babel and only adds to an

already overabundant amount of irrelevant, meaningless already overabundant amount of irrelevant, meaningless information on the web.information on the web.

GOOD STUFF - It brings new, decentralized, intelligent GOOD STUFF - It brings new, decentralized, intelligent voices and a catalyst for building like-minded communities voices and a catalyst for building like-minded communities of interest that are bringing about positive cultural and of interest that are bringing about positive cultural and political change.political change.

How Do We Find the Good Stuff?How Do We Find the Good Stuff?

Easy & Effective Method: Easy & Effective Method: Find a Web-Savvy Find a Web-Savvy LibrarianLibrarian

Harder, Time-Intensive Method:Harder, Time-Intensive Method: See George See George Siemens’ “Knowing Knowledge” book, freely Siemens’ “Knowing Knowledge” book, freely available at http://www.knowingknowledge.comavailable at http://www.knowingknowledge.com

Self-Sustaining Method: Self-Sustaining Method: Become a resilient web-Become a resilient web-savvy citizen who is not resistant to changesavvy citizen who is not resistant to change

Bibliography - Books Bibliography - Books (highly recommended short list)(highly recommended short list)

Chris Anderson, Chris Anderson, The Long Tail: Why the Future of Business is The Long Tail: Why the Future of Business is Selling Less of MoreSelling Less of More (New York: Hyperion, July 2006) (New York: Hyperion, July 2006)

Yochai Benkler, Yochai Benkler, The Wealth of Networks: How Social Production The Wealth of Networks: How Social Production Transforms Markets and FreedomTransforms Markets and Freedom (New Haven and London: Yale (New Haven and London: Yale University Press, 2006)University Press, 2006)

Patricia Senn Breivik and E. Gordon Gee, Patricia Senn Breivik and E. Gordon Gee, Higher Education in the Higher Education in the Internet Age Internet Age (Westport, Connecticut: America Council on (Westport, Connecticut: America Council on Education Praeger Publishers, 2006)Education Praeger Publishers, 2006)

Henry Jenkins, Henry Jenkins, Convergence Culture: Where Old Media and New Convergence Culture: Where Old Media and New Media CollideMedia Collide (New York and London: New York University Press, (New York and London: New York University Press, 2006)2006)

Bibliography - Books Bibliography - Books (highly recommended short list)(highly recommended short list)

Michael Lewis, Michael Lewis, Next: The Future Just HappenedNext: The Future Just Happened (New York and (New York and London: W.W. Norton & Company, 2001)London: W.W. Norton & Company, 2001)

Peter Morville, Peter Morville, Ambient FindabilityAmbient Findability (O’Reilly Media, October 2005) (O’Reilly Media, October 2005)

Illene F. Rockman and AssociatesIllene F. Rockman and Associates, Integrating Information , Integrating Information Literacy Into The Higher Education CurriculumLiteracy Into The Higher Education Curriculum (San Francisco: (San Francisco: Jossey-Bass, 2004)Jossey-Bass, 2004)

SurfingThroughNoiseSurfingThroughNoiseTMTM

Contact Information:Contact Information:

George LorenzoGeorge LorenzoEditor and Publisher of Educational PathwaysEditor and Publisher of Educational Pathwayswww.edpath.comwww.edpath.com

President and CEO of Lorenzo Associates, Inc.President and CEO of Lorenzo Associates, Inc.www.edpath.com/research.htmwww.edpath.com/research.htm

Author of “SurfingThroughNoise: Riding the Online Knowledge Wave”Author of “SurfingThroughNoise: Riding the Online Knowledge Wave”www.edpath.com/stn.htmwww.edpath.com/stn.htm

e-mail: glorenzo@edpath.come-mail: glorenzo@edpath.com

Blog: http://georgelorenzo.blogspot.com (please send comments)Blog: http://georgelorenzo.blogspot.com (please send comments)