build your professional identity and brand | talent connect vegas 2013
TRANSCRIPT
Rebecca Craig Strategic Product Consultant
Build your Professional Identity and Brand
Stacy Takeuchi Solutions Consultant
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Agenda
Build your professional recruiter brand
Enhance your online reputation using LinkedIn
Help strengthen your company’s overall talent brand presence
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Marketing experts will generally answer
along the lines of "a brand is your image".
But a brand is more than just your image.
It also includes your customers‘
experience and the expectation you set
when doing business with others. In short,
it is a promise.– Scott Spanbauer
What is a Brand?
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Why is Your Brand Important?
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First Impressions Count
Build Your Personal Brand Online
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You Are Your Company’s Best Brand Ambassador
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Who Are You More Likely to Engage With?
VS
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Profile PictureHeadline
Public URL
Recent Activity
The Structure of Your LinkedIn Profile
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Summary
Experience
The Structure of Your LinkedIn Profile
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Headline
SummaryCauses you support
Skills
The Structure of Your LinkedIn Profile
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Profile PictureHeadline
Public URL
Recent Activity
Summary
Experience
Causes you support
Skills
Education & Additional Info
Recommendations
Connections
Groups you’ve joined
What you Follow
The Structure of Your LinkedIn Profile
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Education & Additional Info
Recommendations
The Structure of Your LinkedIn Profile
#intalent
Connections
Groups you’ve joined
The Structure of Your LinkedIn Profile
#intalent
Headline
Summary
The Structure of Your LinkedIn Profile
Four Important Elements of aProfessional, Branded Profile
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1: Pick a Professional, Engaging Photo
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2: Leave a Positive Footprint Behind
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3: Show People…Don’t Tell People…
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4: Get Recommended
My experience as a candidate was unlike any
other - she helped me find my dream job! He was always
professional, managed
expectations and delivered huge value to our business
We couldn’t have done it without her!
Strongest data engineer I have worked with – great to have
him in my team
Great to work with – brings
energy to us all every day
Enhance Your Expert Reputation Online By Engaging With Your Network
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Jobs!
HEY! Here’s a job!
Jobs! Jobs! Jobs!
Jobs!
OMG Jobs!
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Think in Thirds
1/3: Job Opportunities
1/3: Industry News and Personal Interests
1/3: Company News and Talent Brand Stories
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1/3: Share Job Opportunities
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Your Brand in Action
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1/3: Share Company News and Talent Brand Stories
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1/3: Share Industry News and Personal Interests
Make Your Updates Count
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How Often Should I Share?
FREQUENTLY!
Most engagement will happen within the first 48 hours
An update every couple of days will maximize engagement
2-3 updates per week per audience
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How Do I Increase Engagement?
Call Out/Call to
Action
Liking
Sharing
Measure The Impact of Your Brand
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Analyze Your Engagement
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Dove into the key areas of a profile to enhance your professional brand
Showcased how status updates build your reputation and your company talent brand including best practices for sharing
Gave examples of how you can show off your company’s talent brand through your own profile
Evangelize the message - turn your company into a team of talent brand ambassadors