build your digital playground
DESCRIPTION
Undestanding the consumer and how to build communitiesTRANSCRIPT
![Page 1: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/1.jpg)
BUILD YOUR DIGITAL
PLAYGROUND
![Page 2: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/2.jpg)
Community =
Playground
![Page 3: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/3.jpg)
Deep down there is a kid inside of US
that love to PLAY and have FUN to satisfy our NEEDS and INTEREST
![Page 4: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/4.jpg)
User
![Page 5: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/5.jpg)
User = Human
![Page 6: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/6.jpg)
![Page 7: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/7.jpg)
![Page 8: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/8.jpg)
![Page 9: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/9.jpg)
Play = Engage
![Page 10: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/10.jpg)
One To O
ne
engage
ment Influential
engagement
Engagement
build Experience through
Engagement
![Page 11: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/11.jpg)
![Page 12: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/12.jpg)
![Page 13: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/13.jpg)
Consumer Control
Institutional Control
![Page 14: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/14.jpg)
FUN. EntertainmentNot BoringHappy
Positif
![Page 15: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/15.jpg)
NEEDS
DownloadInformation
LearnShare
Stress RelieverSpeak Out
FreedomMake Friend
![Page 16: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/16.jpg)
INTEREST
SportsCamera
Bikes
Gadget
CreativeJokes
Marketing
Travel
Creative InternetBooks
Make Friend
![Page 17: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/17.jpg)
YOU CAN’T BUILD COMMUNITY
Help Community to do what they want to do better.
![Page 18: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/18.jpg)
Provide/use
TOOLS Passive
Emailer
Events
Hang out place
Active
Mailing List
Chat Room
Forum
Social Media
![Page 19: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/19.jpg)
FacebooktwitterKaskus4sqPlurkgowallaLintasBerita
Linked InDigg
BloggerKoprol
FriendsterYoutube
StumbleUpon
![Page 20: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/20.jpg)
“Think Distributed: BE PRESENCE WHERE YOUR CONSUMER ARE”
“More than 60% Digital Indonesia Population
spend their time to Social media =
+/- 30 Million Users
![Page 21: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/21.jpg)
READ BEFORE WRITE“every media has its own uniqueness.
Understand it”
![Page 22: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/22.jpg)
The Power
• Quick response with high impact• Engagement with real people• Source of word of mouth (Earned Media)• Connect with them on their social environment • Receiving customer insights
of Community
![Page 23: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/23.jpg)
Your worst customer is your best friend
Your best customer is your partner
![Page 24: Build Your Digital Playground](https://reader033.vdocuments.us/reader033/viewer/2022061114/54580b65b1af9fc0638b5442/html5/thumbnails/24.jpg)
Th@nk You
Twitter: @dwiriantoKASKUS ID: ThinkFresh
Twitter: @dwirianto