build your brand online - great falls association of realtors
DESCRIPTION
Title: Build your brand online Subtitle: Learn the keys to leveraging social media to enhance your sphere of influence and enable people to connect with you online. Description: During this fast paced training session you will learn the following: • The most important 5 sites online for building your brand • The fastest growing sites that you need to be watching • The “dead” technology the savviest marketers use to expand their online presence • The 5 mistakes you’ve probably already been making • The four keys for successfully building your brand onlineTRANSCRIPT
Build Your Brand Online
Agenda• Introduction• Top 5 sites • Fastest growing sites • 5 mistakes • Four keys• “Dead” technology • Strategy
Community
Feedback Company
Old model
Feedback
Community
Feedback
Company
New model
One to Many and Many to One
Most important sites• Facebook• Google Plus• YouTube• Twitter• LinkedIn
Facebook• 1.23 Billion monthly active
users• 757 million users log in daily• 189 million are mobile only• ●
Google Plus• 2nd most popular social
network with 318.4 million monthly active users
• Google Plus and Google Local have merged
• More than 1 billion unique users visit YouTube each month• Over 6 billion hours of video are watched each month on YouTube—that's
almost an hour for every person on Earth• 100 hours of video are uploaded to YouTube every minute• YouTube is localized in 61 countries and across 61 languages• According to Nielsen, YouTube reaches more US adults ages 18-34 than any
cable network
Twitter• 200 million active users • 400 million Tweets every
day.• 60% mobile• follow six or more brands.
LinkedIn• 277 million
Registered members
• all 2013 Fortune 500 companies
Fastest Growing Sites• Pinterest
– 70 million 5/24/13– 20% of US women are on Pinterest
• Instagram– 200 million monthly actives– 16 Billion photos shared– 1.2 billion likes daily
• Tumblr– Blogs 175.3 million– Posts 79.2 billion– Daily posts 106.8 million
• SnapChat– 26 million US users– 400 million Snaps per day
• WhatsApp– 520 million monthly users– 320 million daily users– 19 billion messages sent daily
The 5 mistakes
Selling too soon
No Plan
No Co-ordination
Focus on Numbers
Focus on tools
Dead Technology
Why email?– 44% of email recipients made at least one purchase
last year based on a promotional email. (Convinceandconvert.com)
– 82% of consumers open emails from companies. (Litmus)
– 85% of internet users access email– For every $1 spent, $44.25 is the average return on
email marketing investment. (Experian)– 85% of internet users access email– Cheap– Trackable– Real ROI
Keys to success
Forge relationships
Share Your Knowledge
Have goals and a Plan
Develop a solid strategy.
Customer persona• Describe your ideal customer• How old?• What do they do?• Kids?• Married / single• What type of house?• Do they entertain?
Traffic Sources
Website
BlogFacebook
Google Plus
Reputation ManagementYoutube
Search engines
Content ideas
• What is interesting to your ideal customer
• What type of content will you use?
Strategy Short posts and articles
• Short posts• Post on social media sites
• Long content – articles etc• Post on your blog • Link to it from your social
media profiles• Email your list
Strategy Videos and Photos
• Videos• Post to Youtube and other
video sites• Embed YouTube video in
Blog Share link on social media profiles
• Email Your list• Photos
• Post to website / blog• Post to image sharing sites• Link to website / blog from
social media sharing sites
Questions
