build the field and they shall come

Build a Field and They Shall Come

How Our Web Site Got FoundHow we used ContentMX to do it

Kintronics, Inc. www.Kintronics.com 1-800-431-1658 or 914-944-3425

http://www.contentmx.com/

http://www.kintronics.com/

http://www.contentmx.com/


Build the Web Site

• Created a web site that has good content and highlighted the keywords we wanted people to find.– Web Marketing Smart helped us improve our web site– Each page has its own unique keywords– We made sure that the title contains the important keywords– Web Marketing Smart designed the site structure so that Google can

easily crawl and then place our site in the right position. Design for SEO

• Included a Blog as part of the site• Added videos to YouTube with links to our site• Added links to your social sites• Remember that Content is King.


http://www.webmarketingsmart.com/


Web Site Suggestions

• Images and pictures were made large and informative– Added “alternate text” and “Title” to each – These labels relate to our keywords.

• Each page has the same structure as an advertisement – People step through many pages that are on the search list– They will stop to read the page only if the picture or top message is

what they are looking for– The main catch phrase is very important.– If they read the first sentence, there is a good chance they will read

the rest of the page. – Each sentence draws them to the next sentence



Blog on the Site

• Blogs provide a place to provide updated content• They build confidence in our product.• They increased our professional status• They increased the hit rate on our site• A Blog on our site provides topical new content that makes

our site more interesting and Google likes this• This all improved our SEO.



Send Out Newsletters

• Published our newsletters through ContentMX• Used our email database to publish our newsletter to all our

prospects and customers.– Resulted in Increased awareness.

• The newsletter pointed to blog articles that are on our web site– When people click on the blog article they go to our site– They can then read the article as well as clicking on menus that lead

them to your product or services

• Results in dramatic increase in the number of hits on our site



Publish articles on LinkedIn

• With help from ContentMX we generated the articles• Targeted special interest groups.

– Increased awareness, and professional status.

• The article points to a specific related page on your web site• Resulted in increased confidence in our products and services • It builds our professional reputation



Use Social Media to Create the Buzz

• ContentMX helped generate the buzz• Make sure you select the social media that is right for your

product and service• The messages are related to our product or service.

– Increases awareness.– Use popular current news content in your message– Don’t spam

• The message points to a specific related page on your web site

• Use promotions to help our marketing strategy • Promote sharing of content



Review Statistics

• Review the number of emails sent, opened and clicked.– Determine which articles interest your prospects– Determine the effectiveness of the newsletter.– Determine who read a specific article– Determine what articles were shared

• Review unique visits to your web site– Review the pages visited

• Review the results of social sites• Review your LinkedIn messaging and articles• The statistics allow you to adjust your marketing plan
