mobile experience: if you build it they will come (if you build it properly)
TRANSCRIPT
If You Build It They Will Come (If you build it properly.)
Think outside the app to turn potentials
into actual repeat customers.
Create positive experiences, in-store, on the web…
...make sure people find what they came for
Don’t just push messages to people. Pull them in by being (creatively) useful.
Provide value from day one. Give everyone a personalized experience.
Optimize for mobile. Save the bells & whistles for later.
Be omni (ditch the channel) There is no ‘mobile marketing’ when everything’s mobile.
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