build digital relationships with typo3 neos
DESCRIPTION
My talk at T3CON14EU in Berlin, October 8th 2014. These slides make absolutely no sense without the sound. Video will be up later (unless I feel it's too embarrasing for the internets to see). The abstract is at http://t3con.eu/program/day-1-business-day/talk/build-digital-relationships-with-typo3-neos/TRANSCRIPT
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BUILD DIGITAL RELATIONSHIPS WITH TYPO3 NEOS
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:-)
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BEFORE WE START
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UX LEAD OF NEOS
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CREATIVE LEAD & PARTNER AT MOC
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NEOSUX & DESIGN & RESEARCH
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6 X 250 = GIMME A MINUTE!
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REST?
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A PLACE FOR NEOS IN A WORLD OF CXM
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Customer Experience Management is
how customers perceive the totality of their interactions with a company or brand
digitalclaritygroup.com
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THE DIRTY SECRET ABOUT PERSONALI-ZATION. SHHH!
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PERSONAL IS RELEVANT
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FOR 5 MINUTES!
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5 SECONDS
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=
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WE ALL SUCK AT PERSONALIZATION.
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WE ALL SUCK AT RELEVANCE
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WE ALL SUCK AT RELEVANCE
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1. ANY KIND OF CONTENT
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2. CONTENT DIMENSIONS
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3. STRUCTURED CONTENT
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4. PREVIEW PERSONALI-ZATION
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5. AND THE MOST IMPORTANT PART…
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BREATHE.
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EVERY TIME WE FAIL TO UNDERSTAND OUR USERS, WE PUSH THEM IN THE DIRECTION OF OUR COMPETITORS
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WE ALL SUCK AT RELEVANCE
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PLAN THE RELATION SHIP
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WHERE DO WE FIT IN?
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MY JOURNEY IN 2014
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“YOU CANNOT OPERATIONALIZE OMNI-PRESENT, GOOD CUSTOMER EXPERIENCES THROUGH SILOS”
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#OMG
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WCM IS A (SMALL) PART OF CXM
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CENTRAL CONTENT HUB +
SOLID BRIDGES BETWEEN STRATEGY AND EXECUTION
+ BETTER CONTENT ORCHESTRATION
+ PERSONALIZATION
= GREAT EXPERIENCES
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IN THE FUTURE, WE SHOULDN’T SUCK AT RELEVANCE
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NEOS IN CXM
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2.0
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NEOS 2.0, RANDOM TO DO’S
Neos as a central content hub – for many different kinds of digital experiences
Not web centric Not page-centric
Combinatory logic
Insights and stats feeded to the author in the moment of content creation
Stategy briefing for content orchestrators to help them remember what they're trying to achieve
Personalization
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https://www.youtube.com/watch?v=fgdz1UCamTY
http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/
http://www.slideee.com/slide/copeing-mechanisms-the-peril-and-promise-of-create-once-publish-everywhere
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Tim Walters @ Magnolia Conference - https://www.youtube.com/watch?v=fgdz1UCamTY
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WEB IS NOT KING
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NEOS CANNOT SUCK AT RELEVANCE
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