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Social MediaBuilding an Effective Job Search Referral NetworkAugust 26, 2015

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Social Media PresenceMust be better than VANILLABe on the most applicable SMSNeeds to be REFERRAL WORTHYRelevant ContentWork the Network

FIRST Lets start at the beginning

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Q: Are You Referral Worthy?

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Is your online presence Vanilla?

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Building an Effective Job Search Referral Network through Social MediaMeans YOU gotta have the goods worth referring.Are you finding or creating then sharing Relevant Content?History backing your expertiseSampling of work MediaActions supporting your expertise?

Its about becoming a THOUGHT LEADER

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Tonight well learn how toPick the social platforms that will help you towards building your social referral networkKeep in touch with people who care most about your job search. Build your industry networkWin new CRED by expertly answering questions, sharing applicable content, becoming a thought leaderNetwork with peers in your industry OBJECTIVE: Convince potential employers of your expertise directly or through referrals.

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HOW #SOCIALR U?Ponder This

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Author of Socialnomics

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Social Media has redefined a generationperhaps more than the internet itself

VIDEO LINK: https://www.youtube.com/watch?v=jottDMuLesU

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Is your social media presence hurting your job search?Maybe Maybe NOT!But lack of a social media presence is!You hear a lot about what you shouldn't post on social media, but employers are starting to grow weary of hiring candidates who lack a social presence all together. - CIO.com 5/2015

35-percent of employers say they are less likely to interview job candidates if they are unable to find information about that person online. 2015 CareerBuilder Survey

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So where are recruiters looking online?

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Recruiter Response

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Recruiter Response

So where do you think you should be?

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SOOOooo.Build Your Brand on LinkedInYou

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Build Your Brand on LinkedInConsider LinkedIn your Brands website and the BRAND is YOUWebsite ComponentsHome Page The StoryAbout UsServices OfferedSampling of Services/ProductsCall-to-Action (CTA)Contact Information

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Gaze Tracking StudyThe Ladders commissioned ground-breaking research* on how recruiters scan resumes:Where they lookWhat they look forAnd how long they review

Findings: They spend SIX Seconds reviewing a resumehttp://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf

Whats your brand? Static or Dynamic?Recruiters determine if your STATIC (VANILLA) or DYNAMIC (ICE CREAM SUNDE) in 6 or fewer seconds.*

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Should YOU be on more than one Social Media Platform?YES But only if youre ABLE and the selected platform(s) makes sense.

More Platforms = Wider Reach & Larger Referral Pool.

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Its whether youre on theRIGHT ONE(s).

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Social Media Platform EVALUATIONEvaluate a SMS Attributes:To begin, frame your evaluation of each platform with the following questions:What is the unique purpose of this platform?Do its attributes relate to my job search needs?Which target audience does this platform serve?How much time on this network is necessary to have the best impact?

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Source: https://socialbarrel.com/how-brands-can-choose-the-right-social-media-platforms-for-their-goals-infographic/52084/ Social Media Platform Strategy

Which Profile is Best in Building a Referral Network for YOU the BRAND!?

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Be Better Than Vanilla!

Basic social media profileVideoBlog PostsRelevant Content Sharing

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Creating RELEVANT Content!

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Create or Find RelevantContentthen SHARE it!FIND Worthy ContentGoogle Alert www.google.com/alertJoin industry websitesSignup for SmartBriefs (Industry News) http://www.smartbrief.com/Monitor online conversations with a 3rd party monitoring tool:HooteSuite https://hootesuite.com/TweetDeck https://tweetdeck.twittrr.com/Social Mention - http://socialmention.comMonitor LinkedIn Network and Group conversations

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Speaking of MonitoringTry a Hash Tag!#HashTag

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Create or Find RelevantContentthen SHARE it!CREATE Worthy ContentTEXT Write a BLOGLinkedIn Publish a POST vs. a simple updateUse a 4rd party blogging platform: http://mashable.com/2014/05/09/16-minimalist-blogging-platforms/SlideShare presentations http://www.slideshare.net/

VIDEOYouTube https://www.youtube.com/Vimeo https://vimeo.com/

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Share the Content!

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SHARE IT!

LinkedInPersonal NetworkGroups discussions3rd Party email PlatformsConstant Contact http://constantcontact.com/Mail Chimp http://mailchimp.com/Vertical Response http://www.verticalresponse.com/iContact http://go.icontact.com/Other Social Media PlatformsSchedule Posts via 3rd party platformsHooteSuite https://hootesuite.com/TweetDeck https://tweetdeck.twitter.com/

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Share the Content!

Nurture NetworkComment, Like, Share others postsPay attention to LinkedIn activityComment on eventsReach out to those who have viewed youReview: 5 Ways to Make LinkedIn Part of Your Morning Routine

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These folks stopped by my profile - 2 arent connections.So, I send them a note:

Hi NAME HERE,

I noticed you viewed my profile. I run a Cloud Marketing firm specializing in Search and Social Media Marketing, and I can help your company generate new leads in your target market/area. Would you be interested in connecting and furthering this discussion?

Best regards, JudyNurture Network

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Spend 5-10 minutes each morning reviewing what your network has been up to AND

Who else you may know that could add value to your network.Nurture Network

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5 Ways to Make LinkedIn Part of Your Morning Routine

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Be Better Than Vanilla!

8/29/201534Judy Parisellae: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella978.491.7444