BUCS Strategy

Karen RotheryBUCS Chief Executive

BUCS – what we stand for

Enhancing the contribution of higher educationto the economy and society

Our vision is to enhance the university sport experiencethrough the provision of sporting excellence across three keythemes:

Performance - Participation - Competition

BUCS – our strategic objectives

• More people playing more sport and engaging in physical activity

• Improve the quality of experience for students and staff involved in sport

• Create a sustainable future for sport at university• Maximise the potential of our membership and support

professional career pathways• Support the delivery of world-class athletes and structures• Provide a national respected voice for our members to

government and relevant stakeholders

Always bearing in mind

• Making the business case for higher education sport

• Enhancing the university experience

• Shared goals, joint outcomes and common aspirations

BUCS – where we aspire to operate

The HE sport landscape

BUCS – external partnerships

Our partners include

Long term strategy

• More people playing more sport and physical activity

– Raise student participation to 50% of the population

– BUCS takes sport in HE from social to podium

– HE sport supports professional sports

Year one

• Business as usual where possible with sport

– New competition structure, highest ever numbers and better engagement

– NGB relationships– BUCS Champs – bigger, better, higher profile– Rules and Regs reviewed and amended

Year two focus

• BUCS does not have a strategy for sport

– not planned, strategic or resource based– Major research project to determine BUCS key strategic

sports driving resource allocation– Structural change in sport delivery model– Sport development focus to remove the barriers to

participation

Long term strategy

• Improving the quality of experience– HE sport becomes the gold standard for sport in the UK– Services available to all at the level desired– Skills development in HE becomes synonymous with HE

sport– Fully developed national structure with regional delivery

mechanism

Year one

• Improving the quality of experience– Supporting events with additional activities, professional

development opportunities, social events and merchandise

– More flexible approach to delivery– Adding new events for beginners and improving quality

of event delivery– Participation, not just competition

Year two focus

• Improvements in service levels is key

– Sport development, Coach education, volunteering, infrastructure and club link programmes development via national posts (subject to consultation)

– Running Sports club governance package– Research quality of experience– NGB engagement– Social sport through Facebook project

Long term strategy

• Creating a sustainable long term future for HE sport

– Reduce the proportion of income from membership to 25%

– Generate more income from commercial routes– Partnership funding enhancement (LA’s, NGB’s, others)– Self sustaining funding models

Year one

• Success in securing funding from sponsors and funding agencies

– New sponsors – Barclays, Kukri, Nike, Lucozade Sport, and a new deal with PwC

– New income from new sources – FA relationship – joining up with those who share our

vision and values

Year two focus

• Significant progress in securing alternative funds

– Secure 1 new sponsor for the business and 1 for BUCS championships

– Develop merchandise and commercial events– Develop plan with sector to secure Sport England

themed funding round

Long term strategy

• Maximising the potential of members, supporting career pathways

– Raise the profile and prospects for careers in HE sport– BUCS actively supports and provides expert knowledge

in personal and professional development– Fully integrated student/staff structures delivering BUCS

national policy at local or regional level

Year one

• Maximising the potential of members, support career pathways– New structure proposal to improve communication,

engagement and opportunities to get involved– Strengthening links with communities– Growing PAG programme

Year two focus

• Higher activity levels and joint student/staff engagement

– Workforce development national roles (subject to consultation)

– Deliver simpler structure for regional delivery– Develop professional support networks and integrate into

regional activities– PwC initiative– Running sports club development programme delivery

Long term strategy

• Support for world class athletes and infrastructures

– HE sector the home of performance sport in the UK– BUCS championships represent pinnacle of student

performance at domestic level– BUCS events used as tests for London 2012– BUCS/HE hosts World University events

Year one

• Support for world class athletes and infrastructures

– Performance sport review– WUG’s and winter WUG’s teams– Rugby 7’s delivered and World Hockey Championships – Enhanced representation in Europe

Year two focus

• Integrated and deliverable performance strategy

– HP research and strategy to be published and adopted– Develop closer relationships with TASS, UK Sport and

international agencies– Review international eligibility for athletes not UK

resident– Deliver World Hockey championships

Long term strategy

• Providing a national respected voice for members– BUCS becomes first port of call for comment or expert

opinion on HE sport related matters– Power hitter in sport, with respected voice and clear

raison d’etre– Proportionate level of recognition to activity and success

of the sector– BUCS drives national sport policy as a respected and

integral partner

Year one

• Building the brand central to kick starting discussion

– Brand launch well received– Improved public profile– PR levels increased– Facebook project– Networking– VFTB, Essentials and BUCS Life

Year two focus

• Raising the profile further to develop the voice of HE sport– Continued improvement in communications– Ambassador group– Further enhancement of BUCS profile through major

events and additional commercial and media activity– Driving research activity to drive the business case for

HE sport

Establishing the landscape

• Some outstanding matters– Research qualitative and quantitative baseline data– The sporting offer – how many sports, which are of strategic

importance, which deliver most value?– Is the structure right? And are our members engaging?– Regional drive remains to be proven– Success measures to be developed

Year 2

• Improving the quality of experience

– Year 2 focus on customer service– Improving the management structure and systems– Targets to improve in every arena– Professionalisation of BUCS offer

So where do we want to be?

• Sport is a “must deliver” part of the student experience• A better more efficient organisation• Focused on our key customers – members, students

playing sport, people delivering services, external partnerships

• Interacting effectively in communities• HE is the first port of call for a skilled workforce• Playing a central part in the whole sports landscape• Influential, integrated, established voice

Next AGM 16th June 2010

BUCS AGM