bto 2016 | mark levy | airbnb

Mark Levy, Employee Experience

How Airbnb Engages Our

“Community” Through a

Mission of Belonging

Today’s Ideas to Share & Discuss

1) The importance of mission and values

2) Breaking down the walls between employees and customers

50-100 LISTINGS

101-300 LISTINGS

301-1000 LISTINGS

1001+ LISTINGS

2009

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2010

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101-300 LISTINGS

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1001+ LISTINGS

2011

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1001+ LISTINGS

2012

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301-1000 LISTINGS

1001+ LISTINGS

2013

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2014

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1001+ LISTINGS

2015

2.5 MillionTOTAL HOMES ON AIRBNB

191COUNTRIES

34KCITIES

14

21 2,700 1,160

AIRBNB BY THE NUMBERS

Offices around the world Current headcount Hired in 2015

180,000CVs received

PortlandSan Francisco

Los Angeles

TorontoNew York

Miami

Sao Paulo

DublinLondon

Paris

Barcelona

BerlinMilan

Copenhagen

New Delhi

SeoulBeijing

Tokyo

Sydney

Singapore

Washington, DC

Airbnb Offices

Our Mission

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We are constantly communicating our mission so that we are all brand ambassadors and community evangelists.

Belong Anywhere

In order for us to create a world where anyone can belong anywhere……

…we have to create an environment where our employees feel that they

BELONG HERE!

Belong Here

2020Inside outCompany

PeopleCulture

2016Growth by Design

The Inside Out Strategy

Belong Anywhere

`

Com

mitm

ent

Time

Don’t Know Airbnb

Know Airbnb

Community

EngagedCommunity

Superhosts/fans

Employees

Our Core Values

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Core Values

24

Culture can simply be defined as the way people treat each other and work together.

Be a Host

Champion the mission

Every frame matters

Be a cereal entrepreneur

Simplify

Embrace the adventure

Employee Experience & Engagement through Community Connections










Community Connection

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• With each other• With our Hosts

and Guests• With the

Communities in which we have offices

The Employee Experience

We brought together every employee-facing function under one broad team called Employee Experience.

We are tasked to apply human-centered design thinking to every part of an employee’s journey, from recruiting all the way to off-boarding.

Ground Control- our secret sauce

29

+ Internal Communications+ Workspace

Environments+ Employee Celebration,

Recognition & Events

Creating experiences and telling stor.ies that build a deep emotional loyalty and sense of belonging










Workplaces

30

Our mission and values are reflected in our unique workplaces

Romantic sunny home, Beach 5min

www.airbnb.com/rooms/6599528

Bn Ranch Lamb Gyro With Harissa Sauce

lamb, onion, garlic, mustard seed, oregano, dill, sumac, fennel, coriander, fenugreek, paprika, mint, oregano, parsley, lemon, olive oil, tomato, piquillo pepper, berbere spice -

Saffron Herb Couscous

couscous, saffron, garlic, savory, parsley, lemon, olive oil, white pepper -

Spicy Tahini Eggplant

eggplant, garlic, tahini, lemon, parsley, sesame seed, sambal, chili flake, olive oil -

Greek Salad

tomato, red onion, rainbow peppers, celery, carrot, olives, olive oil, fennel, oregano, cucumber, feta cheese, scallion, shallot, red wine vinegar, romaine lettuce, pea shoots -

Whole Wheat Pita

flour, water, yeast salt -

Tzatziki

kefir yogurt, dill, cucumber, onion, garlic, parsley, lemon -

Lentil Hummus

lentil, tahini, lemon, garlic, onion, celery, carrot, fennel, leek -

Blistered Peppers










Internal Communications

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No one likes being left out of the loop — it’s in conflict with belonging.










Bring People Together

36

Make time for people to connect, especially with those outside of their teams.










Global Citizenship

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We empower our employees to improve their cities and neighborhoods

We encourage them to do so with our Hosts

38

EMPLOYEE ENGAGEMENT 2016

78%“I feel a sense of belonging at Airbnb”

87% 85%89%“I understand how my team fits into Airbnb’s vision and mission.”

“I understand how to apply Airbnb’s Core Values to my day-to-day job.”

“I’m proud of the culture at Airbnb.”

[email protected]

Thanks!

bto 2016 | mark levy | airbnb

Marketing