broker banker magazine media kit
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Media kit for Broker Banker MagazineTRANSCRIPT
The Broker Banker
Media Kit
AMERICA’S TRADE PUBLICATION FOR LOAN ORIGINATORS
Mortgage Brokers/OwnersLoan Originators
Mortgage Bankers
Are located in California
10+ years in the business20+ years
Currently producing $50,000,000 or more annual loan productionProducing $10,000,000 or more annually
Producing 100 loans or more annually
56%22%11%
51%
75%40%
10%55%21%
51%75%
21%
B R O K E R B A N K E R R E A D E R S U R V E Y H I G H L I G H T S
Our Readers are: 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
"Over the last year, Broker Banker Magazine has gathered valuable information that has helped us to better understand who our readers are, and more importantly, how to better serve them. This information has been compiled and is now shared with you in order that you may know exactly who’s reading our publication. We are con�dent that this will help you to make an informed decision in regards to advertising opportunities we o�er both online and in our print magazine.
We hope that you �nd this information useful, and hope to serve you soon. Feel free to contact us by calling either Publisher Ed Craine at 415-406-2330, or Director of Advertising Hilary Bateman at 619-284-5288. You can also visit us online at www.brokerbanker.com"
The Readers 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Originate conforming loansOriginate FHA
Originate VAOriginate jumbo loans
Originate commercialOriginate reverse
Originate private money
Save or pass along Broker BankerPass along rate (1,570 readers for every 1,000 delivered)
Top 4 reasons originators read Broker Banker: Keep up on the industry
New ideasInteresting articles
Marketing ideas
As a result of reading Broker Banker:Visited an advertiser’s website
Cut out or copied an adSigned on with a lender
Called an advertiser
42%35%
29%
86%56%44%48%42%24%35%
47%157%
81%67%60%54%
61%31%29%27%
The Readers 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
In the next 12 months Broker Banker readers plan on the following:Will look for a new lender for a loan they’re working on
Plan to look for a new company to work for or join a net branch companyWill buy new software
Will look for a company to help with marketingWill look for a credit repair company
Will look for coaching Will look for an appraisal company
Will look for a credit reporting companyOnly 10% will do nothing
The top 4 ways to get the information Broker Banker readers wanted were:Magazines
WebsitesWebinars
Industry associations
The top 4 magazines Broker Banker readers value:Scotsman Guide
Broker BankerOrigination NewsBroker Magazine
62%36%
10%
69%
62%36%29%26%16%13%12%10%10%
50%44%43%37%
75%69%63%50%
Feature Stories, Editorials, Articles & InformationBroker Banker of the Month
Nationally Renouned Authors
Motivational, Sales, Training, and Educational Articles
Barry Habib Sue Woodard Dr. Ivan Misner Brenda Rhodes Ed Craine Chip Cummings Brian Sacks Edward Jamison Kenneth Klawans Tom Hopkins Brian Tracy
January/February – Issue 2010 Branch Opportunities, Not What They Used To Be
March/April – Issue 2010 All about Marketing
May/June – Issue 2010 The Technology Issue
July/August – Issue 2010 The Convention Issue
September/October – Issue 2010 Commercial Lending Made Easy
November/December – Issue 2010 Time To Start Planning for 2011
2010 Editorial Calendar• The Future of Mortgage Brokerage?• New Opportunities for Loan O�cers Seeking Alternative Branch Structures.• Opening a Branch O�ce – Is It Right for You? What are the Advantages and Disadvantages?
• Lead Generation- Some of the Best and Highest Yielding Methods in This Tough Market.• Strategic Partnerships- How To Keep Your Referral Partners Loyal to You and Create New Ones.• Referral Marketing- How To Start and/or Improve Your Current Methods.
• See the New (and Old) Products and Ideas That Are Helping Loan O�cers Close More Deals.• Social Media Strategies
• CAMB and CMBA Conventions. • Meet the Presidents. • Industry Outlook.
• How To Increase Your Income by Doing Commercial Loans As Easy As Home Loans.• How To Market for Commercial Loans.• What Are Some of the Latest O�erings from Some of the Top Companies?
• Ways To Make Sure Your 2011 Business Gets Started on the Right Foot.• Goal Setting for Higher Performance. • Coaching- Does It Work?
*Subject to Change Without Notice
January/FebruaryIssue 2010
March/AprilIssue 2010
May/JuneIssue 2010
July/AugustIssue 2010
September/OctoberIssue 2010
November/DecemberIssue 2010
Space Deadline November 30, 2009Copy Deadline December 15, 2009Distribution of Magazine Approx. January 15, 2010
Space Deadline January 31, 2010Copy Deadline February 15, 2010Distribution of Magazine Approx. March 15, 2010
Space Deadline March 31, 2010Copy Deadline April 15, 2010Distribution of Magazine Approx. May 15, 2010
Space Deadline May 31, 2010Copy Deadline June 15, 2010Distribution of Magazine Approx. July15, 2010
Space Deadline August 2, 2010Copy Deadline August 15, 2010Distribution of Magazine Approx. September 15, 2010
Space Deadline September 30, 2010Copy Deadline October 15, 2010Distribution of Magazine Approx. November 15, 2010
Ad Space & Copy Deadlines 2010*
*Extensions available on occasion, space permitting.
Advertising Rates Broker Banker Magazine - 4 Color Rates Per Issue:Full Page* $ 2,1002/3 Page $ 1,7501/2 Page $ 1,5001/3 Page $ 1,2501/4 Page $ 950
Broker Banker E-Newsletter Rates Per Issue:Top Banner A $ 1,200Top Banner B $ 900Side Banners $ 600Classi�ed and links at bottom $ 300
Broker Banker.com Banner Ad Rates Per Month:Top Banner- Video Format $ 1,050Side Banner 250x250 $ 1,050Side Banner 125x250 $ 850
* Add a 15% sur-charge for prime locations.
Cover and Feature Article Packages available on case by case basis.Full Page and 2/3 Page add placements ALSO receive a special spot in our Bi-Monthly E-Newsletter.
Endorsement from Publisher- Call or email for details.All Broker Banker Newsletter Advertisers appear in the Industry Service Provider listing in the same issue they advertise in at no additional charge! Click Here or call Hilary Bateman at 619-284-5288 to reserve your spot in the next issue of Broker Banker Magazine or to reserve your spot on our website or our next E-Newsletter to the Industry!
Magazine Layout
Keep Live Matter 1/2” from trim.
Send all �les to: [email protected]
Preferred MaterialsDigital Output: We accept Macintosh formatted disks. See Digital Output Guidelines.Uploading Files: To upload digital �les through FTP, go to
http://www.BrokerBanker.com and follow the directions on the site.
Printing process: Web o�set, full run coated stock Trim Size: (inches) 8-3/8” x 10-7/8”Colors Available: 4/C processCover Colors: 4/C processBinding: Saddle StitchInserts: Call the advertising department for rates and
speci�cations on custom stock and inserts.
Ad SizesSize Width Height1 full page 8-3/8” 10-7/8”1/2 page horizontal 7” 4-7/8”1/2 page vertical 3-3/8” 10”1/3 page vertical 2-1/4” 10”1/3 page horizontal 4-5/8” 4-7/8”1/4 page vertical 3-3/8” 4-7/8”2/3 page horizontal 7”5. 5”Two page spread 16-3/4” 10-7/8”Gutter bleed spread 17-8/16” 11-1/8”Trim Size 8-3/8” 10-7/8”Business Card 3-1/2” 2”
1/2 page vertical
3-3/8” x 10”1/2
page horizontal
7 x 4-7/8”
1/4 page
3-3/8” x 4-7/8”
1/3 page
4-5/8” x 4-7/8”
1/2 page island
4-5/8” x 7-1/4”
Full page
8-3/8” x 10-7/8”
1/3 page
vert.
2-1/4”x
10”
2/3 page horizontal
7” x 5.5”
Business Card 3-1/2” x 2”
AMERICA’S TRADE PUBLICATION FOR LOAN ORIGINATORS
2645 Ocean Ave. #202 • San Francisco, CA 94132 p. 415/406-2330 • f. 415/406-2340 [email protected] • www.BrokerBanker.com