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  • 8/6/2019 Brochure & Order Form_Global Mobile and M-Commerce Trends 2011_by yStats.com

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    yStats.com GmbH & Co. KG

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    Publication Date

    May 2011

    Language

    English

    Format

    PDF & PowerPointNumber of Pages/Charts

    185

    Covered Countries

    Canada, USA, Argentina, Brazil, Chile, Colombia, Mexico, Venezuela, Austria, Belgium,

    Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway,

    Poland, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK, Ukraine, Australia, China,

    India, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, South Africa, UAE

    Price

    Single User License: 3,450 (excl. VAT)

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    Global Mobile and M-Commerce Trends 2011

    May 2011

    We deliver the facts you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

    Provided by

    Global M

    obileand

    M-Comme

    rce

    Trends 2

    011

    May 2011

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    yStats.com GmbH & Co. KG

    Behringstr. 28a, 22765 Hamburg

    Telefon: +49 (0) 40 - 39 90 68 50

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    Global Mobile and M-Commerce Trends 2011

    Key Findings

    Company and Product Information

    Covering Mobile and M-Commerce Trends for 42 Countries worldwide

    IntheUS, M-Commerce sales are expected to increase tenfold between 2010 and 2014. Furthermore, thenumber of mobile Internet users is expected to reach more than 100 million in 2011, approximately one thirdof the total population.

    In Germany, M-Commerce is also predicted to boom. More than 20% of smartphone owners used theirphone frequently for product information in 2010.

    M-CommercesalesintheUK are expected to more than double in the next three years. In 2009, 2% of theBritish population used their mobile to shop online, while approximately one third had Internet on their

    mobile device.

    InFrance, nearly 10% of consumers used M-Commerce in 2010. Moreover, one fourth of mobile Internet usershavepurchasedaproductwiththeirmobilephoneonlineinthersthalfof2010.

    InDecember2010,nearly10%ofthetotalmobileaudienceinJapan accessed Retail Sites with their mobile

    phones.

    About our Reports

    Market reports by yStats.com inform top managers about recent market trends and assist withstrategic company decisions

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    Ifrequired,yStats.comprovidesin-depthanalysisforallresearchprojects.Simplysendusarequest.

    About yStats.com

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    HeadquarteredinHamburg,Germany,thermhasastronginternationalfocusandisspecializedin

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    Inadditiontoreportsonmarketsandcompetitors,yStats.comalsocarriesoutclient-specicresearch. ClientsincludeleadingglobalenterprisesfromvariousindustriesincludingB2CE-Commerce,electronic

    payment systems, mail order and direct marketing, logistics as well as banking and consulting.

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    Canada

    GeneralM-CommerceTrends,2010

    MostpurchasedProductCategoriesbyMobile Shoppers, in %, 2010

    USA (Top Country) M-CommerceSales,inUSDbillion,2009-2015f

    M-CommerceTrends,2011

    M-CommerceOpportunitiesforRetailers,2010

    M-CommerceFeaturesusedbyMultichannelRetailers, in %, February 2010

    TopMobileActivitiesby%ShareoftotalMobileUsers, 3 Months prior to December 2010

    DevelopmentofMobileInternetUsers(million)and their Percentage of Country Population,2008-2014f

    M-CommerceUsagebyafuentCustomers,byFrequency in %, March 2010

    USA (Top Country) (cont.)

    ShareofPeoplewhouseM-Commerce,byAgeGroup, in %, 2009

    Top10MobileCategoriesaccessedviaApplications, by total Audience, in thousands andGrowth vs. April 2009, in %, April 2010

    FastestgrowingMobileCategoriesbytotalAudience Growth in %, December 2010 vs.December 2009

    PurchasedProductsbyUSMobileUsers,in%, 2009 & 2010

    ProductspurchasedviaMobile,in%,inthe12Months to February 2011

    ProductspurchasedviaMobilebyAge,in%,inthe 6 Months to February 2011

    ProductspurchasedviaMobilebyGender,in%,inthe 6 Months to February 2011

    AverageWeeklyTimespentonMobileShopping WebsitesandMobileShoppingApps,in%,2010

    AverageSpendonConsumerGoodspurchasedvia

    Mobile Devices, in %, in the 12 Months to February2011

    FrequencyofMobilePurchases,in%,inthe12Months to February 2011

    Featuresconsideredmostimportantwhen purchasingProductsonMobileWebsiteorApp,

    in %, February 2011

    MobileWebAudiencebyAge,in%,July2009

    ShareofConsumerswhofavorMobilePaymentover traditional Payment Forms, in %, 2010

    AmountthatSmartphoneOwnersarewillingtospend on Products bought via M-Commerce, by

    Phone Type, in %, Q3 2009 Shopping-relatedSmartphoneActivitiesofUS SmartphoneOwners,in%,Q32009

    MobilePhoneBehavior,UsersofcertainFeatures as%oftotalMobileAudience,Oct.-Dec.2010

    SmartphonePenetration,in%ofallMobile Subscribers, Q4 2009-Q3 2010

    MobileSocialNetworkUsers,inmillionsand Growth in %, 2009-2015f

    M-CommerceSalesInformationforSteveMadden,eBay and Marriott Hotels, 2010

    MobilePaymentActivitiesofVisa,2011

    M-CommerceActivitiesofExpedia,2011

    M-CommerceActivitiesofFootLocker,2011

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    Global Mobile and M-Commerce Trends 2011

    1. GLOBAL

    M-CommerceForecastforUSandEurope,byProduct Category, in %, 2011f

    M-CommerceForecastforUSandEurope,byAge Group, in %, 2011

    MobilePaymentTransactionVolumeworldwide,in USD billion, 2010 & 2014f

    ShareofPeoplewhohaveusedtheMobilePhonein the last 6 Months to make a Purchase, Asia vs.US & Europe, in %, 2010

    ShareofPeoplewhohaveeverusedtheMobilePhone for certain Activities, Asia vs. US & Europe,in %, 2010

    NumberofSmartphonesinCirculation,in thousand, 2010 including the US, EU5, Italy, UK,Germany, Spain & France

    MobileBroadbandUsersandPenetration,inmillions and %, in the Top 5 Countries, by mobileBroadband Subscribers, Q2 2010

    TopMobileShoppingTrends,2010

    M-CommerceSalesofeBay,inUSDbillion, 2009 & 2010

    Table of Contents (1 of 5)

    2. NORTH AMERICA (cont.)

    2. NORTH AMERICA

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    Regional

    MobilePhonePenetrationandMobileBroadbandPenetration for 18 Latin American Countries, in %,2009

    NumberofMobilePhoneUsers,inmillions,andPenetration in %, 2009-2015f

    MobilePhoneUserPenetrationbyCountry,in%,2009-2015f

    Regional

    TopMobileActivitiesby%ShareoftotalMobile UsersintheEU5,October-December2010

    FastestgrowingMobileCategoriesintheEU5,bytotal Audience Growth in %, December 2010 vs.December 2009

    MobilePhoneBehavior,UsersofcertainFeaturesas % of total Mobile Audience, December 2010

    ShareofConsumerswhofavorMobilePaymentover traditional Payment Forms, in %, 2010

    PenetrationofMobilePhoneOwners,PenetrationRate for Mobile Media Usage among Mobile PhoneUsers, UK vs. France, Spain and Poland, in %,2010

    MobileInternetUsersbyCountry,in%ofPopulation, 2006-2010

    MobileInternetUsersintheEU5(France,Germany, Italy, Spain & UK), in million, andPenetration in %, 2009-2015f

    Argentina

    MobilePhonePenetrationandMobileBroadbandPenetration, in %, 2009

    Brazil

    ShareofConsumerswhofavorMobilePaymentover traditional Payment Forms, in %, 2010

    Chile

    MobilePhonePenetrationandMobileBroadbandPenetration, in %, 2009

    Colombia

    MobilePhonePenetrationandMobileBroadbandPenetration, in %, 2009

    Mexico

    MobilePhonePenetrationandMobileBroadbandPenetration, in %, 2009

    Venezuela

    MobilePhonePenetrationandMobileBroadbandPenetration, in %, 2009

    Austria

    SmartphonePenetration,in%,2010&2015f

    MobileInternetUsers,in%ofthePopulation, 2006-2010

    Belgium

    MobileInternetUsers,in%ofthePopulation,

    2006-2010 InternetUsageviamobilePhones,byAgeGroups,

    in %, 2010

    Czech Republic

    InternetUsageviamobilePhones,byAgeGroups,in %, 2010

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    Global Mobile and M-Commerce Trends 2011

    Table of Contents (2 of 5)

    4. EUROPE3. LATIN AMERICA

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    Denmark

    ShareofOnlineShopperswhomadeaPurchasethrough their Mobile Phones; Denmark vs. NordicRegion Average, in %, 2009

    ShareofOnlineShopperswhoconsiderpurchasingProducts via Mobile Phones; Denmark vs. NordicRegion Average, in %, 2009

    ReasonsfornotusingMobilePhonesforInternetShopping, in %, 2009

    Finland

    ShareofOnlineShopperswhomadeaPurchasethrough their Mobile Phones; Finland vs. NordicRegion Average, in %, 2009

    ShareofOnlineShopperswhoconsiderpurchasingProducts via Mobile Phones; Finland vs. NordicRegion Average, in %, 2009

    ReasonsfornotusingMobilePhonesforInternetShopping, in %, 2009

    France (Top Country)

    ShareofConsumerswhouseM-Commerce,in%,April 2010

    ShareofMobileInternetUserswhopurchasedaProduct with their Mobile Phone, in %, in the 6Months to May 2010

    MostpurchasedProductCategoriesbyMobile Shoppers, in %, 2010

    ExperienceofConsumerswithM-Commerce,in%,2009

    TypeofProductsConsumersarepreparedtobuywith their Mobile Phones, in %, 2009

    ThingsRetailerscoulddotomakeitmorelikelyforConsumers to shop with Mobile Phone, in %, 2009

    Germany (Top Country)

    M-CommerceSalesOutlook,inEURbillion,2014f

    ShareofConsumerswhouseM-Commerce,in%,April 2010

    MostpurchasedProductCategoriesbyMobile Shoppers, in %, 2010

    FrequentlyusedM-CommerceFeatures,by Smartphone Users in %, 2010

    BreakdownofOnlineShops,byMobileSites,in%,2010

    InternetUsebyCellPhone,includingTransactions (e.g.OnlineShopping),Functions,Editorial

    Content, Social Media, in millions, 2010

    Greece

    MobileInternetUsers,in%ofthePopulation, 2007-2010

    InternetUsageviamobilePhones,byAgeGroups,in %, 2010

    4. EUROPE (cont.)

    Ireland

    InternetUsageviamobilePhones,byAgeGroups,

    in %, 2010

    Italy

    GeneralM-CommerceTrends,2010

    MobileActivitiesofOnlineShops,in%,2010

    Netherlands

    ExperienceofConsumerswithM-Commerce,in%,2009

    TypeofProductsConsumersarepreparedtobuywith their Mobile Phones, in %, 2009

    ThingsRetailerscoulddotomakeitmorelikelyfor Consumers to shop with their Mobile Phone,in %, 2009

    MobileInternetUsers,in%ofthePopulation, 2006-2010

    Norway

    ShareofOnlineShopperswhomadeaPurchasethrough their Mobile Phones; Norway vs. NordicRegion Average, in %, 2009

    ShareofOnlineShopperswhoconsiderpurchasingProducts via Mobile Phones; Norway vs. NordicRegion Average, in %, 2009

    ReasonsfornotusingMobilePhonesforInternetShopping, in %, 2009

    InternetandMobileBroadbandAccessby Household Type, Household Income, Gender, Ageand Employment Situation, in %, Q2 2010

    Poland

    MobileInternetUsers,in%ofthePopulation, 2007-2010

    InternetUsageviamobilePhones,byAgeGroups,in %, 2010

    PenetrationofMobilePhoneOwners,PenetrationRate for Mobile Media Usage among Mobile PhoneUsers, in %, 2010

    yStats.com GmbH & Co. KG

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    Global Mobile and M-Commerce Trends 2011

    Table of Contents (3 of 5)

    4. EUROPE (cont.)

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    Russia

    MobileInternetKeyTrends,2010

    Slovakia

    InternetUsageviamobilePhones,byAgeGroups,in %, 2010

    Sweden

    ShareofOnlineShopperswhomadeaPurchasethrough their Mobile Phones; Sweden vs. NordicRegion Average, in %, 2009

    ShareofOnlineShopperswhoconsiderpurchasingProducts via Mobile Phones; Sweden vs. NordicRegion Average, in %, 2009

    ReasonsfornotusingMobilePhonesforInternetShopping, in %, 2009

    MobileBroadbandTrends,2010

    4. EUROPE (cont.)

    Slovenia

    MobileInternetUsers,in%ofthePopulation, 2006-2010

    InternetUsageviamobilePhones,byAgeGroups,in %, 2010

    Spain

    Purchases/DownloadsfromMobileDevicesin%,2009

    MobileInternetUsersbyAgeandbyGender,in%,January 2010

    Switzerland

    MobileInternetUsageTrends,2010 MobileInternetUsagefromSmartphones,by

    Frequency, in %, 2010

    ShareofMobileInternetUserswhowanttondProducts and Services, and Share of MobileInternet Users who want to read User Reviews,in %, 2010

    Turkey

    InternetUsageviamobilePhones,byAgeGroups,in %, 2010

    ShareofMobilePaymentsontotalE-CommerceTransactions / most popular Payment Methods, in

    %, 2010 MobilePaymentthroughNFCTechnology,

    2010/2011

    UK (Top Country)

    M-CommerceSales,2009&2013f

    M-CommerceTrends,2010

    ShareofConsumerswhouseM-Commerce,in%,April 2010

    ShareofPopulationwithInternetontheirMobilePhone, and Share of the Population who shoppedon their Mobile, 2009

    ShareofSmartphoneUserswhopurchaseGoodswith Applications, in %, and average Spending in

    GBP, April 2011 ShareofOnlineBuyerswhoshopviaMobilePhone, atHome,ontheGo,atWorkandfromaFriends

    House, in %, April 2011

    ShareofSmartphoneUserswhohaveever bought Items with their Mobile, and Share of

    SmartphoneOwnerswhoexpecttodosointhenext 12 Months, in %, April 2011

    WirelessInternetUsers,byTypeofDeviceandGender, in %, 2010

    TopMobileSitesbytotalMinutesspent,inmillions,December 2010

    M-CommerceProductswiththefastestexpectedGrowth, in %, 2011f

    TwomostpopularM-CommerceCategories,by

    monthly Spending in GBP, April 2011 M-CommerceActivitiesofMobileandSmartphone

    Users, in %, May 2010

    BiggestChallengesforM-Commerce,in%,April2011

    10strategicBusinessAspectsforM-CommerceSites

    RetailersOpiniontowardsM-Commerce,2011

    MobilePaymentActivitiesofVodafone,2011

    Ukraine

    MobileInternetUsers,in%ofInternetUsers, 2007-H1 2010

    Regional

    ConsumerswhoplantouseM-Commercewithin3Months, in %, 2010

    ConsumerswhofavorMobilePaymentovertraditional Payment Forms, in %, 2010

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    Global Mobile and M-Commerce Trends 2011

    Table of Contents (4 of 5)

    4. EUROPE (cont.)

    5. ASIA-PACIFIC

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    Australia

    M-CommerceTrends;includingSales,inAUDmillion, 2010

    Top10ItemsboughtusingMobileDevices,inAUDmillion, 2010

    Top10ItemsConsumersintendtopurchaseifthey are available for Purchase on Mobile, 2010

    7M-CommerceCaseStudies,2010

    China

    M-CommerceTrends;incl.EstimatefortheMobile OnlineShoppingMarket,inUSDbillion,2010

    ActivitiesofMobileInternetUsers,in%,June2010

    UsageofMobileInternetSites,byCategory,in%,Q1 2010

    MobileInternetUsageTrends,2010

    MobileNFCPaymentTrends,includingNumberofUsers, 2010 & 2011f

    India

    FoundationTrendsofM-Commerce,2010

    M-CommerceNewsofeBayIndia,2011

    Japan (Top Country)

    TopMobileActivitiesby%ShareoftotalMobileUsers, December 2010

    MobilePhoneBehavior,UsersofcertainFeaturesas % of total Mobile Audience, December 2010

    LocationofMobileWalletPurchaseforMobile Users, in millions, December 2010

    MobileCommerceShareofRakutenstotalE-Commerce Revenue, in %, Q2 2004-Q2 2009

    Malaysia

    NumberofMobileShoppers(thousands),Sales(RM million) generated through M-Commerce, andShare of M-Commerce on E-Commerce Sales, 2010

    MainActivitiesofMobileShoppers,in%,2010

    Top3BarriersforMobileShopping,in%,2010

    Philippines

    InformationaboutMobilePaymentGatewayGcash

    and its Products, 2010 InformationaboutMobilePaymentGatewaySmart

    Money, 2010

    Singapore

    NumberofMobileShoppers(thousands),Sales(SGD million) generated through M-Commerce,and Share of M-Commerce on E-CommerceSales, 2010

    ShareofOnlineShopperswhoarewillingtomakePurchases with their Mobile Phone, and Share ofHigh-Income Shoppers who are interested inMobile Shopping, in %, 2010

    5. ASIA-PACIFIC (cont.)

    South Korea EconomicActivitiesofMobilePhoneInternetUsers,

    in % of Mobile Phone Internet Users, 2010

    SmartphoneActivitiesofOnlineRetailers,2010

    Taiwan

    MobileInternetUsers,in%ofInternetUsers, 2009-2010

    TrendsaboutGoogle-brandedSmartphones,2011

    Thailand

    ShareofRespondents,in%,whomadeaPurchasewith their Mobile Phone in the last 3 Months to

    Sep./Oct.2010,andShareofRespondents,in%,who plan to do so within the 6 Months from Sep./

    Oct2010

    Top5MobileShoppingItems,in%,2010

    South Africa

    ShareofRespondentswhoaccesstheInternetwiththeir Mobile Phone, in %, 2009-2010

    ShareofRespondents,in%,whomadeaPurchase withtheirMobilePhone,Sep./Oct.2010,and

    Share of Respondents, in %, who plan to do so withinthe6MonthsfromSep./Oct2010

    6. OTHER COUNTRIES

    UAE

    ShareofRespondents,in%,whomadeaPurchasewith their Mobile Phone in the last 3 Months to

    Sep./Oct.2010,andShareofRespondents,in%,who plan to do so within the 6 Months from

    Sep./Oct2010

    ShareofConsumerswhoaccesstheInternetwiththeir Mobile Phones, in %, 2010

    Top3ProductCategoriespurchasedviaMobile Phone, in %, 2010

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    Global Mobile and M-Commerce Trends 2011

    Table of Contents (5 of 5)

    5. ASIA-PACIFIC (cont.)

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    Samples

    yStats.com GmbH & Co. KG

    Behringstr. 28a, 22765 Hamburg

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    We deliver the facts you make the decisions

    RESEARCH ON INTERNATIONAL MARKETS

    TNT Express agreed to acquire a 50% stake in French parcel delivery

    company Adrexo Colis to strengthen its position in B2C E-Commerce.

    Source:Journal of CommerceOnline, December2010

    France: E-Commerce Activities of TNT Express and Adrexo Colis, 2010

    TNT Express agreed to acquire a 50 percent stake in French parcel

    delivery company Adrexo Colis in a bid to strengthen its position in the

    country's fast growing market for e-commerce and business-to-consumer

    deliveries.

    The deal, which requires regulatory approval, will allow Netherlands-

    based TNT Express and Spir Communication, Adrexo's parent, to speedup the development of standard home delivery services with 48-hour and

    72-hour delivery guarantees across France.

    Adrexo Colis, which has 300 full time employees, delivered 22 million

    parcels and generated revenue of $70 million in 2009.

    TNT Express said its 450-strong French sales force will market the new

    Adrexo Colis delivery service across France, complementing its own

    express services in the country.

    TNT Express has 120 hubs and depots in France serving 620 scheduled

    trucking services and 14 daily air connections.

    TNT said the French e-commerce market for products and services was

    worth over $33 billion in 2009, an increase of 26 percent on 2008.

    The number of online stores grew 35 percent during the period to

    64,100.

    Global Mobile and M-Commerce Trends 2011

    We deliver the facts you make the decisions

    RESEARCH ON INTERNATIONAL MARKETS

    73

    In 2010, Door-to-Door delivery services were the most used delivery

    option in South Korean B2C E-Commerce with 92%.

    South Korea: Used Delivery Services of B2C E-Commerce Orders, in %, 2009-2010

    Source:Statistics Korea, March2011

    2009 2010 Year-on-Year Change

    Total 100 100 -

    Self-run delivery 2.8 2.9 +0.1

    Door-to-doordelivery services

    87.0 92.1 +5.1

    Postal services 1.5 1.2 -0.3

    Offline partnership 6.2 2.2 -4.0

    Others 2.4 1.6 -0.8

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