brochure & order form_global mobile and m-commerce trends 2011_by ystats.com
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8/6/2019 Brochure & Order Form_Global Mobile and M-Commerce Trends 2011_by yStats.com
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yStats.com GmbH & Co. KG
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Publication Date
May 2011
Language
English
Format
PDF & PowerPointNumber of Pages/Charts
185
Covered Countries
Canada, USA, Argentina, Brazil, Chile, Colombia, Mexico, Venezuela, Austria, Belgium,
Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway,
Poland, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK, Ukraine, Australia, China,
India, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, South Africa, UAE
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Global Mobile and M-Commerce Trends 2011
May 2011
We deliver the facts you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Provided by
Global M
obileand
M-Comme
rce
Trends 2
011
May 2011
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yStats.com GmbH & Co. KG
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Global Mobile and M-Commerce Trends 2011
Key Findings
Company and Product Information
Covering Mobile and M-Commerce Trends for 42 Countries worldwide
IntheUS, M-Commerce sales are expected to increase tenfold between 2010 and 2014. Furthermore, thenumber of mobile Internet users is expected to reach more than 100 million in 2011, approximately one thirdof the total population.
In Germany, M-Commerce is also predicted to boom. More than 20% of smartphone owners used theirphone frequently for product information in 2010.
M-CommercesalesintheUK are expected to more than double in the next three years. In 2009, 2% of theBritish population used their mobile to shop online, while approximately one third had Internet on their
mobile device.
InFrance, nearly 10% of consumers used M-Commerce in 2010. Moreover, one fourth of mobile Internet usershavepurchasedaproductwiththeirmobilephoneonlineinthersthalfof2010.
InDecember2010,nearly10%ofthetotalmobileaudienceinJapan accessed Retail Sites with their mobile
phones.
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Canada
GeneralM-CommerceTrends,2010
MostpurchasedProductCategoriesbyMobile Shoppers, in %, 2010
USA (Top Country) M-CommerceSales,inUSDbillion,2009-2015f
M-CommerceTrends,2011
M-CommerceOpportunitiesforRetailers,2010
M-CommerceFeaturesusedbyMultichannelRetailers, in %, February 2010
TopMobileActivitiesby%ShareoftotalMobileUsers, 3 Months prior to December 2010
DevelopmentofMobileInternetUsers(million)and their Percentage of Country Population,2008-2014f
M-CommerceUsagebyafuentCustomers,byFrequency in %, March 2010
USA (Top Country) (cont.)
ShareofPeoplewhouseM-Commerce,byAgeGroup, in %, 2009
Top10MobileCategoriesaccessedviaApplications, by total Audience, in thousands andGrowth vs. April 2009, in %, April 2010
FastestgrowingMobileCategoriesbytotalAudience Growth in %, December 2010 vs.December 2009
PurchasedProductsbyUSMobileUsers,in%, 2009 & 2010
ProductspurchasedviaMobile,in%,inthe12Months to February 2011
ProductspurchasedviaMobilebyAge,in%,inthe 6 Months to February 2011
ProductspurchasedviaMobilebyGender,in%,inthe 6 Months to February 2011
AverageWeeklyTimespentonMobileShopping WebsitesandMobileShoppingApps,in%,2010
AverageSpendonConsumerGoodspurchasedvia
Mobile Devices, in %, in the 12 Months to February2011
FrequencyofMobilePurchases,in%,inthe12Months to February 2011
Featuresconsideredmostimportantwhen purchasingProductsonMobileWebsiteorApp,
in %, February 2011
MobileWebAudiencebyAge,in%,July2009
ShareofConsumerswhofavorMobilePaymentover traditional Payment Forms, in %, 2010
AmountthatSmartphoneOwnersarewillingtospend on Products bought via M-Commerce, by
Phone Type, in %, Q3 2009 Shopping-relatedSmartphoneActivitiesofUS SmartphoneOwners,in%,Q32009
MobilePhoneBehavior,UsersofcertainFeatures as%oftotalMobileAudience,Oct.-Dec.2010
SmartphonePenetration,in%ofallMobile Subscribers, Q4 2009-Q3 2010
MobileSocialNetworkUsers,inmillionsand Growth in %, 2009-2015f
M-CommerceSalesInformationforSteveMadden,eBay and Marriott Hotels, 2010
MobilePaymentActivitiesofVisa,2011
M-CommerceActivitiesofExpedia,2011
M-CommerceActivitiesofFootLocker,2011
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Global Mobile and M-Commerce Trends 2011
1. GLOBAL
M-CommerceForecastforUSandEurope,byProduct Category, in %, 2011f
M-CommerceForecastforUSandEurope,byAge Group, in %, 2011
MobilePaymentTransactionVolumeworldwide,in USD billion, 2010 & 2014f
ShareofPeoplewhohaveusedtheMobilePhonein the last 6 Months to make a Purchase, Asia vs.US & Europe, in %, 2010
ShareofPeoplewhohaveeverusedtheMobilePhone for certain Activities, Asia vs. US & Europe,in %, 2010
NumberofSmartphonesinCirculation,in thousand, 2010 including the US, EU5, Italy, UK,Germany, Spain & France
MobileBroadbandUsersandPenetration,inmillions and %, in the Top 5 Countries, by mobileBroadband Subscribers, Q2 2010
TopMobileShoppingTrends,2010
M-CommerceSalesofeBay,inUSDbillion, 2009 & 2010
Table of Contents (1 of 5)
2. NORTH AMERICA (cont.)
2. NORTH AMERICA
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Regional
MobilePhonePenetrationandMobileBroadbandPenetration for 18 Latin American Countries, in %,2009
NumberofMobilePhoneUsers,inmillions,andPenetration in %, 2009-2015f
MobilePhoneUserPenetrationbyCountry,in%,2009-2015f
Regional
TopMobileActivitiesby%ShareoftotalMobile UsersintheEU5,October-December2010
FastestgrowingMobileCategoriesintheEU5,bytotal Audience Growth in %, December 2010 vs.December 2009
MobilePhoneBehavior,UsersofcertainFeaturesas % of total Mobile Audience, December 2010
ShareofConsumerswhofavorMobilePaymentover traditional Payment Forms, in %, 2010
PenetrationofMobilePhoneOwners,PenetrationRate for Mobile Media Usage among Mobile PhoneUsers, UK vs. France, Spain and Poland, in %,2010
MobileInternetUsersbyCountry,in%ofPopulation, 2006-2010
MobileInternetUsersintheEU5(France,Germany, Italy, Spain & UK), in million, andPenetration in %, 2009-2015f
Argentina
MobilePhonePenetrationandMobileBroadbandPenetration, in %, 2009
Brazil
ShareofConsumerswhofavorMobilePaymentover traditional Payment Forms, in %, 2010
Chile
MobilePhonePenetrationandMobileBroadbandPenetration, in %, 2009
Colombia
MobilePhonePenetrationandMobileBroadbandPenetration, in %, 2009
Mexico
MobilePhonePenetrationandMobileBroadbandPenetration, in %, 2009
Venezuela
MobilePhonePenetrationandMobileBroadbandPenetration, in %, 2009
Austria
SmartphonePenetration,in%,2010&2015f
MobileInternetUsers,in%ofthePopulation, 2006-2010
Belgium
MobileInternetUsers,in%ofthePopulation,
2006-2010 InternetUsageviamobilePhones,byAgeGroups,
in %, 2010
Czech Republic
InternetUsageviamobilePhones,byAgeGroups,in %, 2010
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Global Mobile and M-Commerce Trends 2011
Table of Contents (2 of 5)
4. EUROPE3. LATIN AMERICA
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Denmark
ShareofOnlineShopperswhomadeaPurchasethrough their Mobile Phones; Denmark vs. NordicRegion Average, in %, 2009
ShareofOnlineShopperswhoconsiderpurchasingProducts via Mobile Phones; Denmark vs. NordicRegion Average, in %, 2009
ReasonsfornotusingMobilePhonesforInternetShopping, in %, 2009
Finland
ShareofOnlineShopperswhomadeaPurchasethrough their Mobile Phones; Finland vs. NordicRegion Average, in %, 2009
ShareofOnlineShopperswhoconsiderpurchasingProducts via Mobile Phones; Finland vs. NordicRegion Average, in %, 2009
ReasonsfornotusingMobilePhonesforInternetShopping, in %, 2009
France (Top Country)
ShareofConsumerswhouseM-Commerce,in%,April 2010
ShareofMobileInternetUserswhopurchasedaProduct with their Mobile Phone, in %, in the 6Months to May 2010
MostpurchasedProductCategoriesbyMobile Shoppers, in %, 2010
ExperienceofConsumerswithM-Commerce,in%,2009
TypeofProductsConsumersarepreparedtobuywith their Mobile Phones, in %, 2009
ThingsRetailerscoulddotomakeitmorelikelyforConsumers to shop with Mobile Phone, in %, 2009
Germany (Top Country)
M-CommerceSalesOutlook,inEURbillion,2014f
ShareofConsumerswhouseM-Commerce,in%,April 2010
MostpurchasedProductCategoriesbyMobile Shoppers, in %, 2010
FrequentlyusedM-CommerceFeatures,by Smartphone Users in %, 2010
BreakdownofOnlineShops,byMobileSites,in%,2010
InternetUsebyCellPhone,includingTransactions (e.g.OnlineShopping),Functions,Editorial
Content, Social Media, in millions, 2010
Greece
MobileInternetUsers,in%ofthePopulation, 2007-2010
InternetUsageviamobilePhones,byAgeGroups,in %, 2010
4. EUROPE (cont.)
Ireland
InternetUsageviamobilePhones,byAgeGroups,
in %, 2010
Italy
GeneralM-CommerceTrends,2010
MobileActivitiesofOnlineShops,in%,2010
Netherlands
ExperienceofConsumerswithM-Commerce,in%,2009
TypeofProductsConsumersarepreparedtobuywith their Mobile Phones, in %, 2009
ThingsRetailerscoulddotomakeitmorelikelyfor Consumers to shop with their Mobile Phone,in %, 2009
MobileInternetUsers,in%ofthePopulation, 2006-2010
Norway
ShareofOnlineShopperswhomadeaPurchasethrough their Mobile Phones; Norway vs. NordicRegion Average, in %, 2009
ShareofOnlineShopperswhoconsiderpurchasingProducts via Mobile Phones; Norway vs. NordicRegion Average, in %, 2009
ReasonsfornotusingMobilePhonesforInternetShopping, in %, 2009
InternetandMobileBroadbandAccessby Household Type, Household Income, Gender, Ageand Employment Situation, in %, Q2 2010
Poland
MobileInternetUsers,in%ofthePopulation, 2007-2010
InternetUsageviamobilePhones,byAgeGroups,in %, 2010
PenetrationofMobilePhoneOwners,PenetrationRate for Mobile Media Usage among Mobile PhoneUsers, in %, 2010
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Global Mobile and M-Commerce Trends 2011
Table of Contents (3 of 5)
4. EUROPE (cont.)
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Russia
MobileInternetKeyTrends,2010
Slovakia
InternetUsageviamobilePhones,byAgeGroups,in %, 2010
Sweden
ShareofOnlineShopperswhomadeaPurchasethrough their Mobile Phones; Sweden vs. NordicRegion Average, in %, 2009
ShareofOnlineShopperswhoconsiderpurchasingProducts via Mobile Phones; Sweden vs. NordicRegion Average, in %, 2009
ReasonsfornotusingMobilePhonesforInternetShopping, in %, 2009
MobileBroadbandTrends,2010
4. EUROPE (cont.)
Slovenia
MobileInternetUsers,in%ofthePopulation, 2006-2010
InternetUsageviamobilePhones,byAgeGroups,in %, 2010
Spain
Purchases/DownloadsfromMobileDevicesin%,2009
MobileInternetUsersbyAgeandbyGender,in%,January 2010
Switzerland
MobileInternetUsageTrends,2010 MobileInternetUsagefromSmartphones,by
Frequency, in %, 2010
ShareofMobileInternetUserswhowanttondProducts and Services, and Share of MobileInternet Users who want to read User Reviews,in %, 2010
Turkey
InternetUsageviamobilePhones,byAgeGroups,in %, 2010
ShareofMobilePaymentsontotalE-CommerceTransactions / most popular Payment Methods, in
%, 2010 MobilePaymentthroughNFCTechnology,
2010/2011
UK (Top Country)
M-CommerceSales,2009&2013f
M-CommerceTrends,2010
ShareofConsumerswhouseM-Commerce,in%,April 2010
ShareofPopulationwithInternetontheirMobilePhone, and Share of the Population who shoppedon their Mobile, 2009
ShareofSmartphoneUserswhopurchaseGoodswith Applications, in %, and average Spending in
GBP, April 2011 ShareofOnlineBuyerswhoshopviaMobilePhone, atHome,ontheGo,atWorkandfromaFriends
House, in %, April 2011
ShareofSmartphoneUserswhohaveever bought Items with their Mobile, and Share of
SmartphoneOwnerswhoexpecttodosointhenext 12 Months, in %, April 2011
WirelessInternetUsers,byTypeofDeviceandGender, in %, 2010
TopMobileSitesbytotalMinutesspent,inmillions,December 2010
M-CommerceProductswiththefastestexpectedGrowth, in %, 2011f
TwomostpopularM-CommerceCategories,by
monthly Spending in GBP, April 2011 M-CommerceActivitiesofMobileandSmartphone
Users, in %, May 2010
BiggestChallengesforM-Commerce,in%,April2011
10strategicBusinessAspectsforM-CommerceSites
RetailersOpiniontowardsM-Commerce,2011
MobilePaymentActivitiesofVodafone,2011
Ukraine
MobileInternetUsers,in%ofInternetUsers, 2007-H1 2010
Regional
ConsumerswhoplantouseM-Commercewithin3Months, in %, 2010
ConsumerswhofavorMobilePaymentovertraditional Payment Forms, in %, 2010
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Global Mobile and M-Commerce Trends 2011
Table of Contents (4 of 5)
4. EUROPE (cont.)
5. ASIA-PACIFIC
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Australia
M-CommerceTrends;includingSales,inAUDmillion, 2010
Top10ItemsboughtusingMobileDevices,inAUDmillion, 2010
Top10ItemsConsumersintendtopurchaseifthey are available for Purchase on Mobile, 2010
7M-CommerceCaseStudies,2010
China
M-CommerceTrends;incl.EstimatefortheMobile OnlineShoppingMarket,inUSDbillion,2010
ActivitiesofMobileInternetUsers,in%,June2010
UsageofMobileInternetSites,byCategory,in%,Q1 2010
MobileInternetUsageTrends,2010
MobileNFCPaymentTrends,includingNumberofUsers, 2010 & 2011f
India
FoundationTrendsofM-Commerce,2010
M-CommerceNewsofeBayIndia,2011
Japan (Top Country)
TopMobileActivitiesby%ShareoftotalMobileUsers, December 2010
MobilePhoneBehavior,UsersofcertainFeaturesas % of total Mobile Audience, December 2010
LocationofMobileWalletPurchaseforMobile Users, in millions, December 2010
MobileCommerceShareofRakutenstotalE-Commerce Revenue, in %, Q2 2004-Q2 2009
Malaysia
NumberofMobileShoppers(thousands),Sales(RM million) generated through M-Commerce, andShare of M-Commerce on E-Commerce Sales, 2010
MainActivitiesofMobileShoppers,in%,2010
Top3BarriersforMobileShopping,in%,2010
Philippines
InformationaboutMobilePaymentGatewayGcash
and its Products, 2010 InformationaboutMobilePaymentGatewaySmart
Money, 2010
Singapore
NumberofMobileShoppers(thousands),Sales(SGD million) generated through M-Commerce,and Share of M-Commerce on E-CommerceSales, 2010
ShareofOnlineShopperswhoarewillingtomakePurchases with their Mobile Phone, and Share ofHigh-Income Shoppers who are interested inMobile Shopping, in %, 2010
5. ASIA-PACIFIC (cont.)
South Korea EconomicActivitiesofMobilePhoneInternetUsers,
in % of Mobile Phone Internet Users, 2010
SmartphoneActivitiesofOnlineRetailers,2010
Taiwan
MobileInternetUsers,in%ofInternetUsers, 2009-2010
TrendsaboutGoogle-brandedSmartphones,2011
Thailand
ShareofRespondents,in%,whomadeaPurchasewith their Mobile Phone in the last 3 Months to
Sep./Oct.2010,andShareofRespondents,in%,who plan to do so within the 6 Months from Sep./
Oct2010
Top5MobileShoppingItems,in%,2010
South Africa
ShareofRespondentswhoaccesstheInternetwiththeir Mobile Phone, in %, 2009-2010
ShareofRespondents,in%,whomadeaPurchase withtheirMobilePhone,Sep./Oct.2010,and
Share of Respondents, in %, who plan to do so withinthe6MonthsfromSep./Oct2010
6. OTHER COUNTRIES
UAE
ShareofRespondents,in%,whomadeaPurchasewith their Mobile Phone in the last 3 Months to
Sep./Oct.2010,andShareofRespondents,in%,who plan to do so within the 6 Months from
Sep./Oct2010
ShareofConsumerswhoaccesstheInternetwiththeir Mobile Phones, in %, 2010
Top3ProductCategoriespurchasedviaMobile Phone, in %, 2010
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Global Mobile and M-Commerce Trends 2011
Table of Contents (5 of 5)
5. ASIA-PACIFIC (cont.)
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Samples
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We deliver the facts you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
TNT Express agreed to acquire a 50% stake in French parcel delivery
company Adrexo Colis to strengthen its position in B2C E-Commerce.
Source:Journal of CommerceOnline, December2010
France: E-Commerce Activities of TNT Express and Adrexo Colis, 2010
TNT Express agreed to acquire a 50 percent stake in French parcel
delivery company Adrexo Colis in a bid to strengthen its position in the
country's fast growing market for e-commerce and business-to-consumer
deliveries.
The deal, which requires regulatory approval, will allow Netherlands-
based TNT Express and Spir Communication, Adrexo's parent, to speedup the development of standard home delivery services with 48-hour and
72-hour delivery guarantees across France.
Adrexo Colis, which has 300 full time employees, delivered 22 million
parcels and generated revenue of $70 million in 2009.
TNT Express said its 450-strong French sales force will market the new
Adrexo Colis delivery service across France, complementing its own
express services in the country.
TNT Express has 120 hubs and depots in France serving 620 scheduled
trucking services and 14 daily air connections.
TNT said the French e-commerce market for products and services was
worth over $33 billion in 2009, an increase of 26 percent on 2008.
The number of online stores grew 35 percent during the period to
64,100.
Global Mobile and M-Commerce Trends 2011
We deliver the facts you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
73
In 2010, Door-to-Door delivery services were the most used delivery
option in South Korean B2C E-Commerce with 92%.
South Korea: Used Delivery Services of B2C E-Commerce Orders, in %, 2009-2010
Source:Statistics Korea, March2011
2009 2010 Year-on-Year Change
Total 100 100 -
Self-run delivery 2.8 2.9 +0.1
Door-to-doordelivery services
87.0 92.1 +5.1
Postal services 1.5 1.2 -0.3
Offline partnership 6.2 2.2 -4.0
Others 2.4 1.6 -0.8
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