brochure of x media (new)

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Contact Us Parkway Square (1st floor), Mao Tse Tong Blvd., Phnom Penh, Cambodia H/p: (855)12-90-63-40 /12-699-553 E-mail: [email protected] Website: www.entrepconsulting.com Branding & Advertising Engineers

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Friends & valuable clients, Promoting your company’s brand is one among the most challenging tasks, but it’s also one among the crucial components to your successful marketing plans. And branding, of course, contributes to your company’s goodwill that is considered as an asset to your business. However, to achieve your branding campaigns and boost your company's goodwill, you’ll need more than just a mere marketing campaign. That is “Media Relations” that supplements your whole PR and marketing campaign. It’s that daunting again when it comes to choosing a PR agency to do branding jobs for you, isn’t it? However, you’re right on the track here. With X-Media, you’ll have opportunities to achieve your branding plan that contributes to the success of your business growth. Unlike any other PR practitioners, we apply innovative approaches for branding and advertising through engineering of creative and earned media contents. While paid advertisements give you brand awareness and product publicity, earned media coverage goes beyond that, allowing you to voice your company and products and thus bringing about public confidence in your company's brand. Last but not least, we’d like to thank you for your kind consideration on and using our services. Best Regards, Hoem Seiha

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Page 1: Brochure of x media (new)

Contact Us Parkway Square (1st floor), Mao Tse Tong Blvd., Phnom Penh, Cambodia

H/p: (855)12-90-63-40 /12-699-553 E-mail: [email protected] Website: www.entrepconsulting.com

Branding & Advertising Engineers

Page 2: Brochure of x media (new)

Friends & valuable clients, Promoting your company’s brand is one among the most challenging tasks, but it’s al-so one among the crucial components to your successful marketing plans. And brand-ing, of course, contributes to your company’s goodwill that is considered as an asset to your business. However, to achieve your branding campaigns and boost your com-pany's goodwill, you’ll need more than just a mere marketing campaign. That is “Media Relations” that supplements your whole PR and marketing campaign. It’s that daunting again when it comes to choosing a PR agency to do branding jobs for you, isn’t it? However, you’re right on the track here. With X-Media, you’ll have op-portunities to achieve your branding plan that contributes to the success of your busi-ness growth. Unlike any other PR practitioners, we apply innovative approaches for branding and advertising through engineering of creative and earned media contents. While paid advertisements give you brand awareness and product publicity, earned media cover-age goes beyond that, allowing you to voice your company and products and thus bringing about public confidence in your company's brand. Last but not least, we’d like to thank you for your kind consideration on and using our services. Best Regards, Hoem Seiha

Message from

Engineer-in-Chief

Page 3: Brochure of x media (new)

Our Services

Media Engineering

Content Engineering

Publication Engineering

Digital Engineering

We provide Media Relations solutions to help achieve your branding campaigns...

We report stories and produce PR con-tents of your company for the media...

We produce media kits to help journalists find your facts fast and easily...

We provide social media advertising solu-tions to add brand presence online...

Page 4: Brochure of x media (new)

Media Engineering

Why Media Engineering

For a robust branding campaign, Media Relations is an indispensible tool. At X-Media,

we provide the most advanced and creative media relations strategies to bring about

the interest of media into your company, products and services so that the media

mention your company most frequently on their running programs. Once your busi-

ness along with your company’s spokesmen are frequently covered in the media,

readers, radio and TV consumers see and feel your stories, bringing about consumer

confidence in your company and products.

How Do We Work

Conduct Media Relations: We conduct media relations between your company and

media organizations and bring about media interest to your business so that they re-

port stories about your company and products. Further, we place you directly at the

most influential TVs in TV professional talk shows and exclusive interviews, editorials

and columns on newspapers or magazines. We have a good connection with various

media organizations in Cambodia, giving us a huge asset to successful earned media

coverage campaigns.

Create Media Interest: We create and bring about media interest to your industry, ad-

vise your spokesmen on what and how to respond to the media, and suggest story

pitches for the media to cover your

business or parts of it in their work.

Media Coverage Monitoring: In or-

der to measure effectiveness of the

media relations campaign, we trace

every single piece of mentions of

your business and industry by the

media and report it to you for future

consideration or decision.

Page 5: Brochure of x media (new)

Content Engineering

Why Content Engineering

Sometimes, news reporters are hassled by your promotional puffs. With our long ex-

periences and strong expertise in media reporting, we can professionally ensure me-

dia coverage on your company’s stories for a number of media outlets in Cambodia.

How Do We Work

Write Your Stories: We write stories of your company and work with the local and in-

ternational media to ensure earned coverage of your business. With our expertise in

media and story reporting, we can make your stories appealing to the media and earn

public’s confidence in your business.

Run Your Stories: Thanks to our good connection with the local and international me-

dia organizations, we place your written stories at various media and ensure that they

will be run as parts of top stories on their newspapers and magazines. The more your

stories get covered in the newspapers, the more famous your brand become, as this is

an effective method to promote brand professionally. People of the modern days seem

to be tired of the promotion pieces of information on the pages of newspapers and

magazines.

Media Coverage Monitoring: In

order to measure effectiveness of

the campaign, we trace the pieces

of the stories to see if there are any

changes to suit their newspapers

and magazines so that we can

adapt to preferences of each of the

media organizations to ensure

greater coverage in the future cam-

paigns.

Page 6: Brochure of x media (new)

Publication Engineering

Why Publication Engineering

Direct communication with the consumers is a terrific way to promote your brand and generate awareness of your products. To provide your consumers with direct commu-nication, we produce periodic newsletters about your company, industry information, and human interests to suit your target audience and keep them informed about your companies on a periodic basis.

How Do We Work

Produce Periodic Publications

For most of companies that rely entirely on brand name, periodic newsletter, market review, or periodic report is the best way to communicate with and keep your consum-ers informed about your company’s brand name and specialty for certain services and industry. Periodic publications about your company, industry and market review allow you to continually communicate with your consumers.

Distribute Publications

It’s no use having your periodic newsletters or reports kept inside your company. It needs distribution. At X-Media, we have a great deal of email contact lists of media or-ganizations and consumers that might be interested in your newsletters, reviews or re-ports. Further, you might also print them out and distribute to your consumers at your pleasure.

Feedback & Monitoring

To measure how this campaign is effective for branding strategies, we work with the media reporters and consumers to take a brief survey about the publications. This will al-low us to adapt and make some changes according to the survey results.

Page 7: Brochure of x media (new)

Digital Engineering

Why Digital Engineering

Among one million Cambodian who go on Facebook (2013 stats), around 60% of them are active users. Earning Facebook presence is a good way to keep in touch with your potential and existing consumers, interact with the public, and expose your products to a number of people. Aside from so-cial media such as Facebook, around 100,000 people are actively using emails. 50% of them open mail boxes frequently. To reach them, email is the fastest and cheapest way. Communicating with those people to get your periodic publications seen by their eyes, quickly and cheaply.

How Do We Work

Create Business Pages

We create a business page for your company brand and generate brand awareness on social media like Facebook arena.

Create & Update Contents

We create interesting contents and update urge-to action posts on your page regularly to stimulate and keep interactions between your company and consumers. Contents can be photos of activities within your company, contents of your products and company, industry-related news and many other kinds of contents that will suit your company branding strategies.

Feedback & Monitoring

Keeping track of the contents and post updates enables us to know what will be interest-ing for the consumers. And thence we can make changes to satisfy the consumers on that social arena.

Page 8: Brochure of x media (new)

Our Clients

Who Are Our Clients

Our clients are from major industries such as real estate, foods and beverages, fit-ness, and appraisal service, some of which are planning for franchise offerings and IPO.

Contact

Entrepreneur Consulting | H/p: (855)12-699-553| Email: [email protected] |

| Website: www.entrepconsulting.com | #113 (Parkway Square), Mao Tse Tung Blvd., Tuol Svay Prey I, Phnom Penh, Cambodia.

Find Us

www.facebook.com/EntrepreneurConsulting

www.linkedin.com/pub/entrepreneur-consulting/55/60b/199