brochure - make the difference
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Zoom New Introductions 2014/2015 - NWETRANSCRIPT
Make the difference
Zoom New Introductions 2014/2015
Make the DifferenceZoom New Introductions 2014/2015
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Raising Expectations
Insight #2: Slim & Sleek
Insight #1: Evolved & Authentic
Insight #3: Personality & Expression
Contents
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Insight #4: Calm & Collected
Overview Zoom New Introductions 2014/2015
Insight #5: Details Matter
Make the Difference
Launching Change
With the addition of 20 new decors and six exclusive textures, the Zoom collection will show you how its next generation of products, developed using the very latest technology, can add value to your business and change the way you think about MFC, laminates and edging.
Introduction
Raising Expectations
Technology has given consumers more choice and a clearer vision of what they want. The prevalence of smart phones and tablets has enabled consumers to easily find and save the things that inspire them, whenever and wherever they are. This world of favourites, shares, wish lists and likes has opened the floodgates for inspiration and demand. When it comes to interiors and design, consumers now access, send and receive a constant stream of ideas from around the world. The result: consumers expect high-value looks without the high-end price tags.
With EGGER’s latest updates, furniture manufacturers can be more creative in a market where differentiation is king, while designers, joiners and shop fitters have the power to produce enhanced interiors that offer technical performance at the right price. Inside this brochure, you’ll discover our response to the major cultural shifts that are influencing our lives and shaping the environments we live in. We hope you enjoy the applications and ideas that are featured.
Open your eyes to the future, today.
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Insight #1 Evolved & Authentic
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Over the past two decades, the rate of change in technology has been profound. Cutting edge cameras, apps, games, health monitors, and much more, are all tucked away teasingly in our pockets, tempting us to sign up, login and scroll through the latest updates and social phenomenon.
Striking a balance between our online and offl ine lives is becoming a growing priority for many. With touch and feel evermore prevalent in high-tech products, there is a new focus on reconnecting people with reality, merging the traditional with the modern and getting back to natural whenever we can.
Clockwise from above:Parliament Design, Portland, offi ce interior // SAMT-RAU furniture range designed by Natalie Weinmann // Orée Board 2 walnut keyboard.
Insight #1 Evolved & Authentic
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Photography © 2014 Lincoln Barbour
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© Natalie Weinmann
Leading the way by investing in innovation, EGGER has been able to develop decors and textures that recognise the desire for natural and authentic looking and feeling products. Through quantum leaps in our product development in recent years, we can now demonstrate the quality and diversity of our new generation of products.
Insight #1 Evolved & Authentic
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Dekor:H1486 ST36, Jackson Pinie.
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Featured decor: H1486 ST36, Jackson Pine, in a deeply brushed texture.
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Evolved & Authentic
Featured decor:H1486 ST36, Jackson Pine
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Evolved & Authentic
Never before have our decors looked so real
To demonstrate this evolution, we present three of our oak decors. Despite being developed over ten years ago H1334, Light Ferrara Oak, remains incredibly popular and versatile. It has been selected for premium hotels and shops as well as domestic kitchens and bathrooms.
To show how decors from the same species have improved and evolved, we have presented H1334 against a more heavily textured and realistic oak decor, H1372, introduced in 2012, and set that alongside our brand new generation of finishes where the grain and texture align with H3309. We call this new generation, Feelwood, as both the visual and tactile aesthetic of wood have been recreated.
It’s all about giving you the choice and the ability to offer your customers different options depending on their expectations and budget.
For other examples, visit www.egger.com/evolution
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Featured decors from left to right:H1334 ST9, Light Ferrara OakH1372 ST22, Natural Aragon OakH3309 ST28, Sand Gladstone Oak
Evolved & Authentic
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Meeting consumer expectations
Demand for modern, yet very natural looks is apparent in both domestic and commercial markets. From doors and sideboards to tables and wall panelling, consumers expect the feel of the finish to reflect the look. H1793, Lava Tortona, which uses a striking and elegant textured surface, Feelwood Elegance (ST27), shows just how far our reproductions have come.
Featured decor:H1793 ST27, Lava Tortona
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Evolved & Authentic
Lightfast and durable
Not only do our reproductions look and feel the same as veneer or solid wood, they are extremely durable and also lightfast, which means items placed on top will not affect the surface. Furthermore, if a replacement panel is required, a reproduction will be a perfect colour match to the panels already in-situ.
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Featured decor:H3766 ST29, Dark Brown Cape Elm, in synchronised pore texture Feelwood Ambiance.
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Evolved & Authentic
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Featured decor (inner pages): H3326 ST28, Grey Beige Gladstone Oak
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Opening up opportunities
By providing a premium look and feel, the new generation of synchronised finishes can open up the possibility of entering new markets or segments. For example, furniture manufacturers can now develop a new, higher value range or piece of furniture, door or kitchen.
Specifiers or shop fitters can also offer a higher value look and a more cost-effective and durable alternative to veneer.
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The planked character exhibits a modern mix of natural shades that combine extremely well with neutral tones.
Feelwood is a new development where-by the texture and print align, to create a high value finish.
With a double paper layer and highly realistic gloss variations it creates a depth and realism evident of veneer or timber.
The very deep, sandblasted appearance of Gladstone Oak is enhanced by scattered knots.
Evolved & Authentic Material evolution makes things easier
The use of real stone and minerals for kitchen worktops is an established trend, but often for large expanses in a commercial setting it can be difficult to fabricate and extremely heavy, not to mention the high price. One of our latest textures, ST87, explores a new direction by combining concrete and ceramic to help create a contemporary, used look or industrial style that is both practical to fabricate and easy to maintain.
Featured decor:F310 ST87, Ceramic Rust
Also available:F311 ST87, Ceramic Anthracite
Insight #2 Slim & Sleek
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The need for space-defi ning, space-saving and convertible design is prominent due to changes in room size, living dynamics and the belief that less is more. Today, both families and workforces share large multi-purpose areas, and still want to be able to focus on their own individual activities.
From CD towers and bookshelves to docks and downloads, smart storage and personal space are now key criteria for interior and furniture designers. And although super clean and sleek is in demand, the challenge for manufacturers is how to interpret this and adapt to these expectations in commercialand domestic environments.
Clockwise from above:Renovated apartment in Raval, Barcelona by Eva Cotman (www.evacotman.com) // Carbon fi bre Surface Table by Terence Woodgate and John Barnard for Established & Sons // wrap your life around your wrist – the Sony SmartWatch 3.
Insight #2 Slim & Sleek
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Photography © Peter Guenzel
Transparency, variation, and optically thinner products are now possible with EGGER. From luxury kitchens and living rooms to svelte doors and carcasses, here are some sleek suggestions to consider for your latest projects.
Insight #2 Slim & Sleek
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F311 ST87Ceramic anthrazit
Featured decor: H3420 ST36, Thermo Pine, in a deeply brushed texture is used for the laminate table.
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Slim & Sleek
Featured decor: H3420 ST36, Thermo Pine
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Slim & Sleek
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Optically thinner design
Slim and sleek looks don’t have to require new materials. By simply cutting in a certain way, you can create the impression of a thinner board. Take this example, a 25 mm MDF board, laminate faced with H3420 ST36, Thermo Pine, has been chamfered at a 45˚ angle and laquered in black to give the impression that it is very thin, while retaining all its inherent strength required for the application.
Because EGGER offers both laminate and melamine faced board in the same decor and texture, both materials can be used and coordinated across a project. This ability to match products according to their required performance level can significantly reduce project costs.
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Featured decor:H3420 ST36, Thermo Pine
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Left to right:Five-piece door featuring H3303 ST10, Natural Arlington Oak //Trio door featuring H1796 ST27, Natural Tortona.
Biscuit joints19 mm rails The grain on the top and bottom of the frame runs horizontally
8 mm centre panel Matching EGGER edging
Slim & Sleek
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Door evolution
The five-piece or Shaker style door has a new alternative in the shape of the three-piece, or trio door. The trio offers a sleeker look than the Shaker, without encroaching on the market share currently occupied by the super clean slab option. Manufacturers and fabricators now have the option to make their own trio style door or panel, while avoiding the cost and stock commitments of buying from third parties. Within a kitchen or bedroom, making the door from the same material as the carcass will also provide a coordinated look, adding to the value.
The grain on the centre runs horizontally
Matching EGGER edging
Biscuit jointsThe grain on the outer- frame runs vertically
New uses for familiar materials
Materials that are used in alternative application areas can inspire slim and sleek design. Take Compact Laminate for instance; the go-to product for cubicles due to it being impervious to moisture, incredibly strong and potentially thin. In this instance, 10 mm thick EGGER Compact Laminate, is used to frame the storage units in an office. It gives a sleek look to what would otherwise be a bulky storage item. The design of the doors using H3344, Highline Oak, continues the linear look.
Featured decors:H3344 ST36, Highline Oak, in combination with W1000 ST9, Premium White.
Slim & Sleek
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Insight #3 Personality & Expression
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In many commercial and residential interiors, fun and vibrancy is channelled through the use of bold colour and surprising contrasts. In this new trend for expressive design where you would least expect to fi nd it, there is a refreshing lift and quirkiness being applied to everyday experiences.
Whether it’s the workplace communicating a friendlier culture, or a chain of cafes emphasising the heritage of their locations; charismatic design is providing a welcome counter-balance to the recent restraints and limitations of austerity.
Clockwise from bottom left:Rainbow LovedUp chair by Deadgood Studio // Yandex St. Petersburg offi ce – 2, design and architecture by Peter Zaytsev and Arseniy Borisenko from za bor architects // BCXSY Origin part III: Contrast – side table and stool (www.bcxsy.com).
Insight #3 Personality & Expression
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Photography © Peter Zaytsev
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Photography © Rory O’Toole
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Brands and consumers are increasingly using design to reveal feeling and emotion. With EGGER materials, discover bold pops of colour and colour-blocking, contrasting edging and opposing textures, and approach surfacing with a new sense of adventure.
Insight #3 Personality & Expression
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Featured decor: H3325 ST28, Tobacco Gladstone Oak, in synchronised pore texture Feelwood Nature.
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Personality & Expression
Featured decors: H3325 ST28, Tobacco Gladstone Oak, in synchronised pore texture Feelwood Nature, and in combination overleaf with two matt-textured finishes U140, Saffron, and U741, Lava.
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Splashes of colour
Contrary to the name, colour-blocking is not all about lots of colour. A contemporary technique is to use colour as a small accent only. It could be a relatively subtle splash in combination with a very natural, rustic-looking wood grain as featured, or maybe as a contrasting edge.
Personality & Expression
Featured decors: H1250 ST36, Navarra Ash, in a heavily textured finish is combined with a muted, matt brown-grey finish called U748 ST9, Truffle. The intro-duction of colour remains understated through the use of another matt-textured finish U343 ST9, Vino.
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Traditionally, panels are finished with a matching edge but designers are increasingly using the edge creatively. It could either be a colour that coordinates with a tone from the panel, like the white shown on the left, or as a bold statement as above.
Featured decors:H1793 ST27, Lava Tortona with U633 ST15, Turquoise ABS Edging.
Featured decors:H1486 ST36, Jackson Pine, with W1000 ST9, Premium White ABS Edging.
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© Daval– H1158 Bardolino Eiche trüffelbraun & U702 Kaschmir (angepasst)
Contrasting textures
Another way to make an impact on a space is to use texture contrasts. It’s not loud and brash, just different. The kitchen shown uses a very natural and elegant oak alongside a super clean and contemporary gloss effect.
Personality & Expression
Featured decors: H1796 ST27, Natural Tortona, with synchronised pore texture Feelwood Elegance is combined with gloss decor W1000 ST30, Premium White.
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© Häcker
Insight #4 Calm & Collected
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We are surrounded by objects that fi ght for our attention. Flashing adverts, social media and 24/7 news and entertainment, are louder and more insistent than ever before. In response, designers in a variety of industries are looking to create environments that recede from our attention rather than command it.
By applying the brakes through colour and texture, you can alleviate stress and cut through the clutter to restore tranquillity.
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Clockwise from bottom left:Pod privacy chair by Benjamin Hubert for De Vorm // Treehotel, Sweden, featuring the Mirrorcube room (www.treehotel.se) // Arctic Collection by Studio Jens Praet and Studio Vibeke Skar.
Insight #4 Calm & Collected
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Photography © Peder Torget
Photography © Peter Lundstrom, WDO
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EGGER has developed colours in neutral palettes with the latest textures, creating a sense of calm and intrigue. As open plan living grows in popularity, the challenge is to select colours that combine in a harmonious and compelling way.
Insight #4 Calm & Collected
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Featured decor:W1000 ST26, Premium White
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Calm & Collected
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Featured decor:W1000 ST26, Premium White
Calm & Collected
© Häcker
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Achieve the look without the effort
Painted timber is a high-value and aspirational option. Our new texture, Painted Wood (ST26), reproduces this look but does not need to be primed, painted or finished – giving you the same look without the effort. Available in W1000, Premium White, and U727, Stone Grey, both colourways provide a calming and natural look.
Featured decor:W1000 ST26, Premium White
Also available:U727 ST26, Stone Grey
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Calm & Collected
Balancing tone and texture
Even when a strong grain is featured, as with H3760, White Cape Elm, the soft colour-tone ensures it is not overpowering. When it is teamed with more soft, solid colours the effect is sophisticated and stylish. The grain of H3760 is also synchronised with texture ST29 to create a premium finish that could increase the value of your work and enhance your position in the market.
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Featured decor:H3760 ST29, White Cape Elm
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Calm & Collected
1. An oak effect in two complementary colours being used together; H1377, Sand Orleans Oak, with H1379, Brown Orleans Oak. Although a heavily brushed texture (ST36) is used, the colour-tone is muted so that the furniture does not need to shout to be noticed.
2. Similarly, using more than one of our plain colours together will create this tone-on-tone look. Together U702, Cashmere, and U748, Truffle, make a very sophisticated combination.
3. By using the similar colour-tone of a plain colour and wood grain also creates this tone-on-tone effect – U702 and H1377.
4. A darker tone-on-tone effect can also be achieved with U748 and H1379.
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Tone-on-tone
The use of contrasting colours is nothing new but we have identified a rise in the use of colours of a similar tone being used together to create a subtle but very well-considered look.
Insight #5 Details Matter
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There is no doubt that the details matter when it comes to setting new standards for the design of residential and commercial environments and products. Be it shape, function, or tactility, it is the details that make the good, great and the great, outstanding.
Insight #5 Details Matter
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Clockwise from above left:The Trojan House designed by Jackson Clements Burrows Architects, features shuttered timber cladding to create a seamless appearance // Plumen energy saving bulbs elevate the humble lightbulb into a playful, sculptural object // BMW have used the ‘Hofmeister Kink’ for decades – a subtle design feature on the rear windows that has become synonymous with quality – so much so that other manufacturers apply it to their own high-end models.
Photography © Emma Cross, Gollings Photography
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Photography © Andrew Penketh
EGGER understands that the quality of planning and decision making in the early stages of a project will make all the difference in the short, medium and long term for consumers.
That’s why we are dedicated to giving you more.Here are some of the finer details that can deliver the biggest impact for your business.
Insight #5 Details Matter
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Featured decor: H3309 ST28, Sand Gladstone Oak, in synchronised pore texture Feelwood Nature.
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Details Matter
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Featured decor: H3309 ST28, Sand Gladstone Oak, in synchronised pore texture Feelwood Nature.
Details Matter
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How we line up
Bookmatching, where the grain of the wood lines up across two or more pieces is normally reserved for luxury furniture and fittings. This is because it requires more care and attention during its manufacture, as well as resulting in a higher wastage of material.
With laminate and melamine faced boards however, there is significantly less wastage than there would be with timber or veneer. And while it still does require more time and care, the result can open up a new price segment and significant opportunities.
Featured decors:H3766 ST29, Dark Brown Cape Elm, in synchronised pore texture Feelwood Ambiance and U702 ST9, Cashmere.
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Next generation surfacing
Sometimes the details that matter are already provided for you. Now that our new Feelwood generation of wood based panels can synchronise the grain with the texture, you can create furniture that is as close to wood as it’s ever been before. The potential to command a premium or gain market share is now a reality.
And now, for the first time our Feelwood is also available in XL Laminate (size 2,790 × 2,060 × 0.8 mm).
Sawn timber-look
The quality of an edge can define the overall perception of a piece of furniture. It is now possible to replicate the look of a piece of sawn timber using an ABS Edge through our new development – End Grain Edging. This is available for 12 of the 2014 wood grain finishes we have featured.
Details Matter
Featured decor:H3325 ST28, Tobacco Gladstone Oak,with ABS End Grain Edging
H3325 ST28, Tobacco Gladstone Oak
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Using depth to create a new look
Layering within furniture is a technique EGGER has observed at recent international furniture shows. With the addition of an extra third dimension, stepping each of the panels can create furniture with standout appeal, without being too invasive or loud.
Featured decor:H1377 ST36, Sand Orleans Oak
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Details Matter
2 mmFor particularly high traffic areas 2 mm thick edging is recommended.
0.8 mmBecause 0.8 mm edging is thinner it does not have a noticeable plastic line along its length.
No compromises
When the edging and surface of a piece of furniture match, it adds real quality and value. That’s why EGGER edging is specifically matched to EGGER boards in terms of colour, decor, texture and gloss level. Plus, sourcing your edging from your board supplier makes both operational and economic sense.
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0.8 mmDue to it being thinner the 0.8 mm edging looks like it’s part of the board, making it look sleek and more realistic.
Featured decor:H3309 ST28, Sand Gladstone Oak
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* The decors with textures ST27, ST28 and ST29 are available from now on also as Synchronised Pore Laminates in XL format 2,790 × 2,060 × 0.8 mm from stock. Compact Laminates are available as full-sized boards (5,600 × 2,060 mm) or as half-sized boards in pairs (2,790 × 2,060 mm) in thicknesses 8 and 13 mm, with black coloured core, also from stock. Our whole range of Compact Laminates can be found in the Zoom Availability Guide.
Overview Zoom New Introductions 2014/2015
U748 ST9
U702 ST9
U727 ST26H3760 ST29
H1250 ST36
H1486 ST36
H3766 ST29
H1377 ST36
H1379 ST36
H3309 ST28
H3325 ST28
H3326 ST28
H1793 ST27
F311 ST87 H3420 ST36
H3344 ST36
W1000 ST26
H1796 ST27
F310 ST87
U343 ST9
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The printed decor illustrations correspond to a section of 900 × 600 mm.
NEW
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Q3325 ST9
Q3766 ST9
Q3309 ST9
Q1793 ST9
Q3420 ST9 Q3760 ST9
Q1486 ST9
Q1250 ST9
Q3326 ST9
Q1377 ST9
Q1796 ST9
Q1379 ST9
ABS Edging with end grain look
EGGER End Grain Edges look like a transversely transected length of a tree trunk with visible annual rings. So you can create designs that look as much as possible as real timber. In colour, decor, texture and gloss level they are perfectly matched with the wood decors in the Zoom New Introductions and available in 12 decors from now on.
Available from stockAll end grain edges are available from stock in 23 × 0.8 mm, roll length 75 m and in 42 × 0,8 mm, roll length 25 m.
H3326 Eurodekor
Q3326 ABS Edging withend grain lookH3326
ABS Edging
Make the Diff erence
The Zoom collection is complemented by expressive texture and decor variations.
With Feelwood the grain and the texture are synchronised to provide an appearance which is virtually indistinguish-able from real wood.
Make a statement with contrasts and increase the value of your furniture with end grain edging.
Make the Diff erence!
Get free samples of our Zoom New Introductions 2014/2015 as well as further decors from the Zoom Collection in our sample shop around the clock: www.egger.com/shop
NWE_EN_1059455_02/2015 Subject to technical modifications and amendments. All decors shown are reproductions. Due to variables in the printing process, colours may vary slightly from the actual product.
EGGER SCANDINAVIA APS
Jernbanegade 5A
6862 Tistrup
Denmark
t +45 75 29 10 00
f +45 75 29 11 50
www.egger.com
EGGER Holzwerkstoffe Brilon
GmbH & Co. KG
Im Kissen 19
59929 Brilon
Germany
t +49 2961 770-0
f +49 2961 770-62222
www.egger.com