broadcasting strategies and implementation

BROADCASTING

STRATEGIES AND

IMPLEMENTATION

: Broadcasting Master Plan, Licensing, and OTT services

MR. PASU SRIHIRUN

Executive Director of Broadcasting Policy and Research Bureau

The National Broadcasting and Telecommunications Commission

(NBTC) THAILAND

BACKGROUND

BROADCASTLICENSING

LICENSING FOR

DATA SERVICES (OTT)

LEGAL FRAMEWORK

Constitution

Act on Organization to Assign Radio Frequency and to Regulate the Broadcasting

and Telecommunications Services B.E. 2553 (2010), 2560 (2017),2562 (2019)

Frequency Management Master Plan

Broadcasting Master Plan Telecommunications Master Plan

Licensing to use spectrum and broadcasting and television business operation

Policies, Rules, Notifications, Measures, and

Licensing Conditions

Operators

Developing and promoting free and fair competition

Public use of frequency for community services

The First Broadcasting Master Plan(2012-2016)

// Guideline for development and

promotion of free and fair competition among operators.

// Guideline for licensing of radio

frequencies and permission to operate broadcasting services.

// Measures to allow community to

use radio frequencies for community service operations.

Fundamental Principles

-- National resources must be allocated on a transparency,

fair and efficient basis.

-- Free and fair competition for public interests, consumer

protections, people’s rights and liberty to communicate

and access diverse and quality information on a fair basis.

Vision

1. Allocate communication resources in transparent and fair manner.

2. Regulate broadcasting services efficiently on the basis of free and

fair competition for public interests.

3. Provide consumer protection to ensure quality and fair services.

4. Promote public’s right and liberty to communicate and access

diverse and quality information on equal basis.

Mission

2012-2016


1. Public benefit from the licensing of radio frequencies and permission to conduct audio and

television broadcasting services.

2. Consumers are able to access to services and are protected from unfair treatment by audio

and television broadcasting operators.

3. People have rights to access information on an equal basis and are able to use radio

frequency for audio and television broadcasting operation for public purpose.

4. Audio and television broadcasting operators compete under free and fair regulations. The

broadcasting content and programs must be of good quality, diversity, and suitability for

specific target groups.

5. The licensees, content creators, and professionals must adopt the Codes of Conducts and

professional practices.

6. The audio and television broadcasting services are developed towards modern technology

and efficient use of resources.

6 Main GOALS


1. Strategy for licensing of radio frequencies and audio broadcasting and television broadcasting services.

2. Strategy for the regulating of audio broadcasting and television broadcasting services.

3. Strategy for protection of audio broadcasting and television broadcasting consumers.

4. Strategy for promotion of rights and liberty to communicate.

5. Strategy for development of broadcasting service quality.

6. Strategy for transition to digital broadcasting transmission.

7. Strategy for development of a management system to become an efficient regulating organization.

7 Main Strategies

Broadcasting Licensing

“Network” “Facility” “Service”

‘Frequency’

e.g. Digital TV/Radio

Public Service

Commercial Service

Community Service

‘Non-Frequency’

e.g. Cable/ Satellite

“Application”

THAILAND’S BROADCASTING LICENSING SCHEME

The Implementations under The First Broadcasting Master Plan

Strategy 1 -- Licensing of

radio frequencies and audio

broadcasting and television broadcasting services

Issuance of licenses

for digital television

services by auction

DTT AUCTION STARTING PRICE AUCTION RESULT

Variety HD (7 Services) 10,990 MB 23,700 MB

Variety SD (7 Services) 2,660 MB 15,950 MB

News (7 Services) 1540 MB 9,238 MB

Kids and Family (3 Services) 420 MB 1,974 MB

TOTAL 15,610 MB 50,862 MB

Example

Strategy 2 -- Regulating

of audio broadcasting and

television broadcasting services

- Regulation of TV

Programs and content.

Example

Regulation of TV content

According to National Council for Peace and Order (NCPO)’s

Announcement Issue 97/2014 and Issue 103/2014, NBTC

must restrain the media from broadcasting the content that

may provoke anger, causes public confusion and social disintegration.

NBTC’s regulation is based on Broadcasting Content Classification Rules.


TV Classifications

*Program suitable for audiences at

the age of eighteen or older

*Program suitable for

audiences at the age of thirteen or older

*Program suitable only

for adults


children at the age of three to five years old

*Programs suitable for

children at the age of six to twelve years old


audiences of all ages


Strategy 3 -- Protection of

audio broadcasting and

television broadcasting consumers

Setting up guidelines for

consumer protection and

the establishment of

consumer network.

Example

Example Provision of closed caption

service, audio description

service and sign language

interpreters.

CC service

for individuals who are deaf and hard of hearing

AD service

for individuals who are blind and visually impaired

Sign language interpreters

for individuals who are deaf

Strategy 3 -- Protection of

audio broadcasting and

television broadcasting consumers

Example Development of citizen

capabilities in media literacy

by organizing activities such as

workshops for students and teachers as

well as create concrete guideline to disseminate to schools and universities.

by funding students, private sectors, and

general public to develop content relating to media literary.

KEY ACTIVITIES

Must Carry Rule

Example

Must Carry Rule

FREE TV

PUBLIC SERVICE TO SOCIETY

The Must Carry Rule will be used to guarantee basic rights to

watch free TV programs via any platform, such as terrestrial, cable ,and satellite receivers.

Strategy 4 -- Promotion of

rights and liberty to communicate


ExampleStrategy 4 -- Promotion of


NBTC Notification on

Television Service Order

Arrangement

Number of

Channels 1-36 37-60 61- xxx

CategoryGeneral

Television

Service

Other

servicesGeneral

NewsKids

Education

& ReligionSports Variety

Subscription TV network services must broadcast digital TV in the service order number 1-36

Public Channels 1-12

Family & kids Channels 13-15

News Channels 16-22

SD Channels 23-29

HD Channels 30-36

‘Must Have’ rule indicates lists of program that

must be broadcasted on ‘Free TV’.

South-East Asian Games

ASEAN Para Games

Asian Games

Asian Para Games

Olympics Games

Paralympics GamesFIFA World Cup Final

PUBLIC

Strategy 4 -- Promotion of


Example

Must Have Rule


Strategy 5 -- Development

of broadcasting service quality

The development of

technical skills on digital

TV to enhance knowledge

about DTT transmission

Example

Strategy 6 -- Transition to

digital broadcasting transmission

Example Utilization of infrastructure

and facility sharing ,as

well as, distribution of

coupons for supporting

the transition to digital

switch over

Strategy 7 -- Development

of a management system to

become an efficient regulating organization

ExampleThe development of human

resource capacity by

internal training

BACKGROUND

BROADCASTLICENSING

LICENSING FOR

DATA SERVICES (OTT)

RADIO TRIAL LICENSING STATUS

“CommercialService”

“Community Service”

“Public Service”

3,185 Licenses 199 Licenses 734 Licenses

...TOTAL 4,118 TRIAL LICENSES...

(As of August,2019)

TV LICENSESNOT USING FREQUENCIES

USING FREQUENCIES108 Cable TV

114 IPTV TV

354 Satellite TV1 IPTV/SAT TV

19 Commercial Digital TV

4 Public TV

Over The Top

Independent Provider

e.g. iflix, Line TV, YouTube, Facebook

Digital TV Provider

Pay TV Provider

Telecom Provider

As of August 2019Source: NBTC

Terrestrial

SERVICE

LICENSE

NETWORK

LICENSE

34 National

53 Regional

199 Local

FACILITY

LICENSE7 Licenses

BACKGROUND

BROADCASTLICENSING

LICENSING FOR

DATA SERVICES (OTT)

Broadcast Broadband

OVER THE TOP?

OVER THE TOP4 MAINTYPES

1. AVOD : Advertising Based

Video on Demand

2. SVOD : Subscription Video on Demand

4. TVOD : Transaction Video on Demand

“It is free to consumers”e.g. YouTube/ Facebook

“SVOD allows users to consume as much content as they want at a flat rate per month. Users can also watch a chosen content from a catalog at anytime they want!”

“With TVOD, consumers purchase content on a pay per view basis (Digital rental) or by electronic sell through (EST) ”

3. SLIN : Subscription based Linear Video Streaming “SLIN addresses the proliferation of subscription based on a linear streaming. It is like watching TV channels where shows are aired according to a schedule. Most SLIN services also offer on-demand catalog!”

OTT GROWTH &

PROJECTIONS: THAILAND

TOTAL

* Year-over-year growth

Source: OVUM (2019)

OTT Video Subscription

WORLD

ASIA & OCEANIA

THAILAND

Subscription Video on Demand Subscription Linear

2015 2016 2017 2018 2019 2020 2021 2022 2023

TVOD 1,997,440 2,203,421 2,487,015 2,739,589 3,007,981 3,334,773 3,574,346 3,823,930 4,085,539

SVOD 17,684,185 40,338,395 53,413,353 68,598,705 86,315,587 102,398,726 123,435,223 142,658,407 163,919,544

SLIN 7,397,517 11,760,073 15,107,394 17,148,639 18,242,440 19,542,543 20,916,947 22,159,067 23,007,075

-

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

140,000,000

160,000,000

180,000,000

UN

IT:

US

D

OTT REVENUESTHAILAND

Source: OVUM (2019)

Unit: USD

In 2019, OTT revenues in Thailand

reached 108 Million USD, which is increased by 22% from 2018.

SVOD accounts for 80% of

market shares, followed

by SLIN (17%) and TVOD (3%).

OTT / MARKET SHARE of SVoD

by SERVICE PROVIDERS

THAILAND: Netflix is a dominant player in OTT market.

Source: OVUM

7.70% 7.24% 6.95% 6.69% 6.64% 6.35% 6.32%

16.10% 13.93% 12.50% 11.41% 10.84% 9.97% 9.34%

12.25% 15.32% 17.37% 19.67% 19.67% 22.66% 24.05%

13.65% 16.30% 18.06% 19.18% 20.45%

20.62% 21.43%

25.81% 26.03%

26.60% 26.94% 27.71% 27.40% 26.76%

7.00% 4.46%

3.24% 2.75% 2.45% 2.12% 1.92%

17.50% 16.72% 15.28% 13.37% 12.24% 10.88% 10.17%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2016 2017 2018 2019 2020 2021 2022

Doonee Hollywood Movie HD HOOQ iFlix Netflix Others Primetime

OTT SUBSCRIBERS (SVoD)

FOCUS ON NETFLIX

THAILAND

Source: OVUM

2016 2017 2018 2019 2020 2021 2022

Paying 155,655 192,991 244,074 293,822 344,290 406,262 438,763

Free 28,724 40,597 43,120 48,579 51,950 47,208 48,214

Total Subscribers 184,379 233,588 287,194 342,401 396,240 453,471 486,977

-

100,000

200,000

300,000

400,000

500,000

600,000

-

100,000

200,000

300,000

400,000

500,000

600,000

THAILAND

- We are seeing the growth of “Over the Top”

service , and yes!! OTT is going BIG in Thailand.

- “OTT” is expanding not only in TV, content, and

telecom industry, but also in other main

economic sectors such as finance, banking, hotel

,transportation, and e-commerce .

-In the near future, “OTT” is NOT a SERVICE.

It is gradually evolving to what we called

“INFRASTUCTURE”

TELECOM

TV

CONTENT

HOTEL

E-COMMERCE

BANKING

FINANCE

TRANSPORTATION

OVER THE TOP

AS INFRASTRUCTURE

broadcasting strategies and implementation

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