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Media Release Rachel Byrd October 7, 2014 (260) 414-0295 FOR IMMEDIATE RELEASE [email protected] Dr. Lee Receives $300,000 Grant from Apple, Inc. CUPERTINO, CA. – Apple Inc. has recently enabled researchers to take a step forward in their studies of the effects technology and social media have on children’s brain development. Apple donated $300,000 to The Media Research Institute where Nobel Prize winning scientist, Dr. Lee, examines the effects technology and social media have on brain development in children. Apple has partnered with the N-I-H, WHO, P-R-S-A and I-C-A to provide entertaining educational programs, based on the research of Arvind ((er-vind)) Singhal ((sin-GAL)) and Everett ((eh-ver-eht)) Rogers and the public relations strategies of Edward Bernays ((bair-NAYZ)). These programs will inform and educate parents on the relationship between technology and development in children. ANNOUNCER DR. LEE HAS PARTNERED WITH THE MEDIA RESEARCH INSTITUTE FOR THE PAST TEN YEARS AND IS HONORED TO PRESENT THE OPENING OF A BRAND-NEW, STATE-

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Media ReleaseRachel ByrdOctober 7, 2014(260) 414-0295FOR IMMEDIATE RELEASE [email protected]. Lee Receives $300,000 Grant from Apple, Inc.CUPERTINO, CA. Apple Inc. has recently enabled researchers to take a step forward in their studies of the effects technology and social media have on childrens brain development. Apple donated $300,000 to The Media Research Institute where Nobel Prize winning scientist, Dr. Lee, examines the effects technology and social media have on brain development in children. Apple has partnered with the N-I-H, WHO, P-R-S-A and I-C-A to provide entertaining educational programs, based on the research of Arvind ((er-vind)) Singhal ((sin-GAL)) and Everett ((eh-ver-eht)) Rogers and the public relations strategies of Edward Bernays ((bair-NAYZ)). These programs will inform and educate parents on the relationship between technology and development in children.ANNOUNCERDR. LEE HAS PARTNERED WITH THE MEDIA RESEARCH INSTITUTE FOR THE PAST TEN YEARS AND IS HONORED TO PRESENT THE OPENING OF A BRAND-NEW, STATE-OF-THE-ART RESEARCH FACILITY AT PORT HUENEME ((WHY-NEE-ME)) IN CALIFORNIA.Dr. Lees comments on the grant.(SOUND BITE15 SECONDS)We greatly appreciate the generosity of Apple, Inc. Their gift helps us immensely in our mission. With this new building, we have the tools to further our research on the effects of media on child development. Our research enables us to educate educators and parents; through our supporters, we will better the generations to come. Thank you.ANNOUNCERAPPLES PARTNERSHIP WITH THESE PROGRAMS WILL PROMOTE THE WORK OF DR. LEE AND THE MEDIA RESEARCH INSTITUTE. ANYONE WISHING TO CONTACT DR. LEE MAY DO SO BY E-MAILING HIM AT W-W-W DOT INFO DOT MEDIA RESEARCH INSTITUTE DOT COM.