broadcast media kit - kusacontent.9news.com/document_dev/2017/03/16/kusa... · 3/16/2017 ·...
TRANSCRIPT
BROADCAST MEDIA KIT
Steve CarterPresident & GM(303) [email protected]
Pam AlfaIntegrated Sales Manager(303) [email protected]
GENERAL SALES INFORMATION:(303) 871-1450SALES FAX:(303) 698-4719
Sean SpringmanDirector of Sales(303) [email protected]
Chad KemperIntegrated Sales Manager(303) [email protected]
Afteroriginallybroadcastingfromatemporarylocation,thestationmovedintoitshomeat1089BannockStreetinDenverin1953,whereitstayeduntilmovingtoourcurrentlocationat500SpeerBlvdin1992.Afterinitiallysharingprogrammingfromavarietyofnetworks,Channel9becameanABCaffiliateformorethan40yearsuntilswitchingtoourcurrentNBCpartnershipin1995.Channel9’scallletterschangedfromKBTVtoKUSAin1984.
MaxGoldbergiswidelyconsideredthe“father”ofChannel9fororganizingtheoriginalgroupofinvestorsandlobbyingforanFCClicense,thekeyingredientforallradioandtelevisionbroadcasters.In1955,JohnMullinsboughtthestation,whichheowneduntilhisdeathin1969.In1971,acompanycalledCombinedCommunicationsCorporationboughtthestation,makingitpartofagroupthatwouldeventuallymergewithGannett,nowoneofthelargestmediacompaniesinthecountrywithTVstationsin32Americancitiesandanewspapergroupthat includesUSAToday.
Inthebeginning,Channel9wasmerelyasingleTVchannel.Today,webroadcastprogrammingonKUSAChannel9aswellasKTVD Channel20(since2006)anddigitalchannels9.2(9NEWSNow,24hourweatherprogramming)and20.2(MeTV).Inaddition,9NEWSisnowverymuch9NEWS.COM,launchedinthe1990sandnowavitalnewssourceforColoradansthatupdatesnews,weatherandsports24hoursaday.
Ourcommunityeffortshavedefined9NEWSfordecades.Programslikethe9HealthFair,BuddyCheck9,9CaresColoradoShares,9Who Careand9TeachersWhoCareareallaimedatmakingourcommunitybetter,strongerandhealthier.Thestoryof9NEWSisanevolutionofpeopleandtechnology.Filmtovideotape.Blackandwhitetocolor.Analogtodigital.Butonethingthathasn’tchangedsince1952isourcommitmenttobringColoradothebestprogrammingpossible.
In1952HarryTrumanwasinthelastyearsofhisPresidencyandthehotnewthinginDenverwasanexotictechnologycalledtelevision.OnOctober12,1952KBTVChannel9beganbroadcastingamixtureofABCandCBSnetworkprogramsaswellaslocalnewsandotherprogramming,thebeginningofalegacythatcontinueswellintoanewcentury.WhenChannel9wasborn,onlyafewhomeshadTVsets,butthatchangedovertimeuntilvirtuallyeveryonehadaccesstoone.
OURHISTORY
DENVERDMAMAP2016-2017Market
Rank17th
Total DMA TV HH = 1,576,090 (red + dark blue)
Metro DMA 12 Counties TV HH = 1,221,170 77.5% (red only)
Remainder DMA TV HH = 354,920 22.5% (dark blue only)
Source:NielsenMediaResearch2016-2017DenverDMA
DENVERDMAPROFILECATEGORY PERCENTIncomeHHI$50-74,999 19.9%HHI$75-99,999 14.1%HHI$100,000+ 24.7%
EducationCollegeGraduate 35.7%
OccupationProfessional&RelatedOperations 16.9%Management/Business/Financial 29.5%
Sources:MetroDenverEDC;NielsenScarboroughPrimeLingo:Sept.2015- Aug.2016
WITHAPOPULATIONOFOVER3.4MILLIONYOUWILLFINDTHEDENVERMETROAREATOBE:Educated
• 36%ofthepopulationhasacollegedegree• 17%ofadultsinDenverhaveanadvanceddegree
Affluent• 55%oftheDMAownsahomevaluedat$150,000+• 26%oftheDMAownsahomevaluedat$350,000+
Professional• 44%oftheDenvermarketworksinthewhitecollarworkforce
DENVER’S NOTABLERANKINGS
• #1BestPlacetoLiveintheUS• #1BestPlaceforBusinessandCareers• #1HottestHousingMarket2016• #2BestAirportforDining• #2GreatestImprovementforUnemployment• #3CityAttractingtheMostMillennials• #3MostDog-FriendlyCity• #3BestPlacetoRetire• #3EasiestCitytoFindaJob• #4BestCityforJob-Seekers• #4BestCityforYoungEntrepreneurs• #6CityWhereRichMillennialsMostWanttoLive• #9CityWithMostEnergyStarCertifiedBuildings• #13BestCityforRecentCollegeGradstoLaunchaCareer• #15BestCityforSTEMGraduates• #16Best-PerformingCity• #16LargestMetroAreaforGrowthinWomen-OwnedBusinesses• #19MostCost-FriendlyCitytodoBusiness• #23BestPlacetoTravel• #56BestUndergraduateBusinessSchool– UniversityofDenver
Source:2016MetroDenverEconomicDevelopmentCorporation– EconomicIndicatorReports