broadband services. section 1background section 2 bandwidth utilization trend section 3 customer...
TRANSCRIPT
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BROADBAND SERVICES
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Section 1 Background
Section 2 Bandwidth Utilization Trend
Section 3 Customer Centricity
Section 4 Best Value Pricing
Section 5 Broadband Service Future
Agenda
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Background
Broadband Services
Mobile Broadband
Satellite Broadband
Wireless Broadband
Wired Broadband HealthcareAgricultureTeleworkingEducationGovernment
Services
“In a short space of time, high-speed internet (broadband) has become fundamental to modern economies. It has changed the way we access the
internet and how we use it. It has made economic activity more efficient and has extended social interaction in previously
unforeseeable ways”
2015 Broadband Progress Report – New Broadband Definition
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Bandwidth Utilization Trend
Internet traffic is growing by about 50%annually with video
and music streaming rising fastest.
45% Web, 5% Email, P2P 25%, Streaming 8%,VOIP 3%,IP VPN 3%, Gaming 2% and other 8%.
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PRICE REDUCTION ACROSS
BTCL’s Best Value Pricing
P8,303.79/ 1Mbps
P1,491.61/1Mbps
P314: 512Kbps
P184: 512Kbps
P350.00/2.2GB
P229.00/2.2GB
82% 41% 23%
FUTURE
Pricing is designed to capture value of services enabled by BB
Provide enhanced value to specific customer needs
Enable competitive differentiation based on value
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BTCL’s Customer Centricity
Affordable,Limitless,
Dependable,Multi-taskingBroadband
Affordable bundled mobile data packages.
Wide mobile network coverage (2G & 3G)
Affordable off-bundle data rates
Ded
icat
ed
Inte
rnet
Dedicated (not Shared) reliable internet access
Unlimited high-speed internet
Cost Savings
Public IP addresses
Transformation from Product-Centric to
Customer-Centric and Creating Competitive
Advantage Along the Way
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Satellite Broadband
Widest Broadband Coverage
Wireless and Wired Broadband
Mobile Broadband WI-FI Hotspots
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Broadband Services Future
• Advertising• Wi-Fi Enterprise• LAN extension• Hotspot
• BTCL looking into partnering with content providers to offer content
• Video on Demand Services• Broadband High Definition TV• Botswana Premiership Content• BTCL is continuously upgrading its
network architectures and capacity of BTCLs networks