1. 1. BRITANNIA
2. 2. Purva Mane - 31Sneha Nair - 40Nikita Kamble-
3. 3. Flow of Content History & Overview Product & Launches Management Team Good Criteria of Company Layout Manufacturing Plants Machine Layout Unique Features Operation Process Manufacturing Process Total Quality management Conclusion References
4. 4. VISION To dominate the food and beverage market in India with a distinctive range of Tasty Yet Healthy Britannia brands.MISSION To dominate the food and beverage market in India through a profitable range of Tasty yet Healthy products by making every Indian a Britannia consumer. We want to be part of our consumer- at home, out of home, a natural part of his life.
5. 5. GOAL To provide consumers the highest standards of food safety and ensure hygiene in new diversified food category.
6. 6. HISTORY & OVERVIEW The company was established in 1892, with an investment of Rs.295. Initially, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) Chairman: Nusli Wadia. 1921- Imported machinery introduced; Britannia becomes the first company East of the Suez to use gas ovens. 1939 - 44 Sales rise exponentially to Rs.16,27,202 in 1939 During 1944 sales ramp up by more than eight times to reach Rs.1.36 crore 1975 Britannia Biscuit Co. takes over biscuit distribution from parrys 1979- Re-christened Britannia Industries Ltd. (BIL). 1983- Sales cross Rs.100 crore 1989- The Executive Office relocated to Bangalore 1992- BIL celebrates its Platinum Jubilee
7. 7. History continue 1994- Volumes cross 1,00,000 tons of biscuits 1997- Re-birth - new corporate identity 'Eat Healthy, Think Better' leads to new mission: 'Make every third Indian a Britannia consumer' BIL enters the dairy products market 1999- "Britannia Khao World Cup Jao" - a major success! Profit up by 37% 2000- Forbes Global Ranking - Britannia among Top 300 small companies 2001- BIL ranked one of India's biggest brands. Britannia Lagaan Match: India's most successful promotional activity of the year Maska Chaska: India's most successful FMCG launch 2002 BIL launches joint venture with Fonterra, the world's second largest dairy company. Economic Times ranks BIL India's 2nd Most Trusted Brand 2003 'Treat Duet'- most successful launch of the year.
8. 8. 2005 Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao' becomes the popularchant! The new plant in Uttaranchal, commissioned ahead of schedule. 2006 Britannia re-launched Nutri Choice Hi-Fibre Digestive biscuits in aninternational large sized biscuit pack. 2007 Britannia industries formed a joint venture with the Khimji RamdasGroup Britannia Nutri Choice Sugar Out range introduced "No Added Sugar 2008 Britannia Nutri Choice 5 Grain biscuits launched & promisedconsumer "Bhook Bhagao, Kuch Healthy Khao 2009- Britannia takes full control of Daily Bread. 2010- Britannia was presented the Master Brand 2010 Award by CMOCouncil in November 2010. 2011- Britannia received the Most Respected Company Award 2011 fromBusinessworld. 2012- Britannia won Global award given out by 'World Quality Congress' attheir award ceremony at Mumbai held on 22nd and 23rd November 2012. 2013- On the 17th January 2013, Britannia Industries Ltd, Kolkata wasselected the winner of the GOLDEN PEACOCK NATIONAL QUALITY
9. 9. Products & Launches 1986- Good-day 1989- Circuit and pure Magic 1990- Eliachi Cream , Petit Beure, Milk 1991-Bikkis and Fruit Bread. 1992- Little Heart 1993- Fifty-Fifty 1994- Bakers Choice, Thinlite 1995- Pure Magic 1996 Marie Gold 1997-Jim Jam, tiger, Chekkers 1999- Flavored Milk Brand Zip-Sip
10. 10. OUR TARGET PRODUCT
11. 11. Management Team
12. 12. GOOD CRITERIA OF COMPANY LAYOUT Maximum flexibility Maximum co-ordination Maximum use of volume Maximum visibility Maximum accessibility Minimum distance Minimum handling Minimum discomfort Maximum security Inherent safety Efficient process flow Identification
13. 13. MANUFACTURING PLANTS Mumbai Kolkata Delhi Chennai Uttarakhand Bihar Orissa Gujarat
14. 14. MACHINE LAYOUT H-LAYOUT: Mixing and packing at the ends Production flow is smooth Pre -Mixing can be done on the same floor No bends hence less maintenance of deg conveyors 90 Less wastages
15. 15. L-LAYOUT: Bends and combination bends required Pre - Mixing to be located on the first floor Maintenances cost a bit Best suited for area with Less space length wise
16. 16. Manufacturing units year production YearProduction Tonnes2009167750201020256720113620002012425000
17. 17. Unique features of Britannia Integrity Team Orientation People DevelopmentCustomer Orientation Quality Orientation Drive for Results System and Process Orientation Communication
18. 18. Operations Process IMPORTED PRODUCTSFor example import of Palm oil Crude palm oil comes from Indonesia & MalaysiaShipped to Kandla PortTrader supply refined Palm Oil to Britannia
19. 19. Supply Chain DOMESTIC PRODUCTSMaterialManufacturerDistributorFundsInfoRetailerCustomer
20. 20. Manufacturing Process Consist of following steps 1. Mixing 2. Molding3. Baking 4. Cooling5. Packaging
21. 21. Total Quality Management The Principles of Process Control Aims and administration Establishment of standards Process standards document Records of times and speeds Calibration of measuring instruments Communication-The key to successful production is teamwork. Quality Standards Information technology Environment & Safety
22. 22. Conclusion: Sunil k Alakh former CEO of Britannia said that we will look at only those areas where we will be no.1 or 2 We consider our widespread distribution network, wide range ofproducts, superior technology, world class factories, R&D department as our strengths. we also know our weakness that is high over head cost and marketcompetition
23. 23. Our bakery products delivers superior value to urbanIndian consumers by making bakery and confectionary products of international standards. Packaging at a competitive cost for the first time inIndia. Ours will be India`s first national bakery brand,synonymous with European quality bakery products, produced in state-of-the-art, hygienic & HACCP certified production facilities. Our factory operates with new age imported bakeryand kitchen equipment.
24. 24. The need for hour is to become low costproducer w/o compromising on quality of our product this will help us to get the cutting edge in market. We are doing this by installing modern processequipments, focusing on quality & total productivity, developments of new products n processes. This will help us in consolidating our position as avibrant and stronger player in core bakery
25. 25. References Webliography http://www.britannia.co.in/brandstories_goodday.htm www.youtube.com http://www.britannia.co.in/ModernFoodProcessingNovember2010.pdf http://www.docstoc.com/docs/68917572/Britannia-BiscuitTechnology