britannia ppt final
TRANSCRIPT
Britannia - Overview Established in 1892 Headquartered in Kolkata Product variants – Bakery, Confectionery
& Diary Public issue in 1978 Crossed 100 cr. Revenue in 1983 Identity – “Eat healthy, Think better” 38% market share
Product Line
Biscuits • Glucose • Cream• Nutri
Choice• Marie• Good day• 50-50• Milk
Biscuits
Dairy• Cheese• Curd• Yog-hurt• Tiger Zor Cakes Bread
BCG matrix
Competitors
VS Category Britannia Parle Leader
Glucose Tiger Parle -G Parle-G
Marie Marie Gold Parle Marie Marie Gold
Salty snacks 50-50 Krack Jack Krack Jack
Choco chips Good day Hide n seek Good day
Milk Milk bikis Milk sakhti Milk bikis
Bourbon Bourbon Hide n Seek Bourbon
Nice Nice ------ Britannia Nice
Multi grain Nutri choice ----- Nutri choice
Cream Cream Treat Kreams Cream treats
Cookie Good day 20-20 Good day
Strength
Widely accepted in all
generations
Easily available in various forms
Provide good instant remedy for
hunger in the form of readymade
food
Preserves the non-seasonal food
and makes it available all
throughout the year
Weakness
Increases the cost of food
product
Industry and technology requires
high investment
Regular usage of processed food
can cause alteration in health
Unable to utilize all the
resources efficiently
Opportunities
Increase economy of India
Increasing competition from foreign
companies
Improving living standard
Provide goods to nation at cheaper
rate
Inflow of foreign reserve and funds
for the govt.(taxes)
Threats
Many companies are result oriented
Storage of raw materials
Sometimes provide poor quality of
product for more profit
Lack of technology
STP AnalysisSEGMENTATION Age Group: Different products for different age groups Niche Snacking segment: For those individuals who are on
the go, the company introduced small packs Occasions: Britannia’s Shubh Kaamnayein is for special
occasions like festivals. TARGETING Full Market Coverage: Britannia follows full market coverage
pattern of target market selection It has differentiated marketing segment pattern i.e. it
operates in several market segments and design different products for each
POSITIONING With Eat Healthy, Think Better. Britannia positions itself as a
healthy and nutritious alternative
Research & Development Every year 9.5 crores (approx) spent on R&D Continuous research in the area of nutrition,
analytical techniques, ingredients, packaging materials, process technology and food safety
Special team initiated for delivering specially formulated and fortified products
Packaging upgradation for differentiation and serving different consumption occasions and target groups
Supply chain
Corporate social responsibility Underwent branding of sorts and adopted the corporate
mantra 'Eat Healthy, Think Better‘ First company to reduce sodium and sugar levels Energy-snacks specially created for people with
diabetes Support several NGOs by supplying specially formulated
Iron Fortified Biscuits Increase awareness of childhood malnutrition and
formulates products to cater to this Engaged with GAIN (Global Alliance for Improved
Nutrition), UNWFP (United Nations World Food Program), The Navjyoti project was launched to fight iron
malnutrition through the supplementation of biscuits with iron
Financials
Financials
Financials
Financials
Financials
2006-07 2007-08 2008-09 2009-10 2010-110
10
20
30
40
50
60
70
38
26
6159
62
Dividend payout ratio
2006-07 2007-08 2008-09 2009-10 2010-1154
56
58
60
62
64
66
68
65
59
62
64
66
Material cost component
Financials
2006-07 2007-08 2008-09 2009-10 2010-110
5
10
15
20
25
30
35
26.98
24.67 25.29
29.99
19.32
Return on long term funds
2006-07 2007-08 2008-09 2009-10 2010-110
2
4
6
8
10
12
14
16
13.64
15.0614.54
9.98 10.31
Inventory turnover ratio
Human capital Focused on people and their
competencies for delivering superior performance through development programs
Food Safety Programs, TQM, Kaizen initiatives
“Gyanodaya” which is a development program in partnership with XLRI
PeoplePlus programme
Way forward Operational efficiency Expansion in milk segment distribution Bring niche products in bread segment Launch of Wafers Entering Chocalate segment
Presentation By ---Ambarish Deshpande Amol Hiremath Avijit Chatterjee Chirag Kotak Mehul Gala
Milan Trivedi Nirmitee Susvirkar Savita Sakalani
Sushma Prasad