Bristol, July 13th 2017

Advice:

Don’t get into a strangers car,

Don’t meet people from the internet

Advice:

Use the internet to find a nearby

stranger to pick you up in their car

1997 2017

• My role in 1998 was to change buying habits of recruits from Press to Digital.

• The argument was bigger reach but it was essentially the same argument as the Coincidence recruitment the press offered.

• Now I'm doing it again, Disruption!

Passive audience

Programmatic is about accessing the passive.

88%

• LinkedIn is good but it is being over used -candidates are becoming resistant.

Once you step out of the recruitment space you encounter more competition for attention

not just from corporate ads but from all content.