Brilliant Digital MarketingMark Baartse I CMO, Showpo

Learn digital marketing techniques to grow your business fast at

low cost. This condensed workshop is an opportunity to develop

your digital marketing strategy with one of Australia’s most

successful marketers. Leave knowing how to leverage all the

available channels in a way that suits your business.

Course Overview

An understanding of different social channels, which are right

for your business and learn techniques to measure the impact

of social campaigns

An understanding of how to create a measurement framework

to optimise the success of all your digital marketing activities.

The ability to setup a data marketing strategy which can capture

and utilise customer data to create more meaningful customer

experiences, and to utilise that data to create ongoing leads &

sales at a low cost.

How to nurture your customers in an integrated way across a

range of digital channels

How to develop a compelling user experience

The ability to use marketing techniques such as SEO, SEM,

display, and remarketing to attract new customers.

A deep understanding of who your customers are and how to

optimise your online experience to increase your conversion and

response rates

How to use videos, blogs and social content to acquire and

retain customers

Course Outcomes

Mark Baartse is Chief Marketing Officer at fashion

eCommerce success Showpo. Mark has used a

broad range of digital marketing strategies to help

almost double Showpo’s sales in 12 months. The

company has over 3 million social followers and

makes millions in revenue via each of search,

Facebook, email, and more. In 2018 Showpo won

“Online Retailer of the Year” amongst many other

awards. Prior to Showpo, Mark worked for and

consulted to a wide range of companies ranging

from start-ups to large international corporates

including Microsoft, Officeworks, Woolworths,

Vodafone, Allianz, and many more.

About Mark Baartse

Suitable forBusiness owners and entrepreneurs, with some

exposure and experience with digital marketing,

who want to expand their business quickly at low

cost.

Marketers or managers, with some exposure and

experience with digital marketing, who want to

learn how the most successful start-ups leverage

digital channels so effectively.

Pre-requisite skillsExperience administering a website (e.g. creating

pages, adding content, or similar)

Basic general awareness of online marketing.

Understanding what cost per click means or what

SEO stands for is enough.

Recommended: a basic exposure to Google

Analytics

If you have questions about this course or to make a group booking please contact us.The contact us should link to open an email made out to hello@zambesi.com

Brilliant Digital MarketingMark Baartse I CMO, Showpo

Learn the key measures in digital marketing

Learn how to set up and track these measures

Understand attribution and why data is often wrong

Course CurriculumModule 1: Understand how to measure success

Learn to define your brand message and communicate it consistently

Engaging customers via social – organic and paid

Content marketing

Display, video, and programmatic advertising

Module 2: Demand generation

Learn about paid (SEM) and organic (SEO) search marketing techniques •

Discover the importance of creating a multi-level remarketing campaign

Affiliate marketing

Module 3: Demand capture

This workshop is one day and is limited to twelve participants, enabling us to focus on your business. Mark delivers the course in person,

weaving in real-life examples from his time at Showpo. Participants will have the opportunity to ask questions particular to their business

objective by email in the week leading up to the workshop and Mark will personalize the content and exercises to address everyone’s

goals. At the end of the course you will walk away with a clear plan that you will be able to implement immediately. This workshop is held

in a CBD boardroom and runs from 9am– 5.00pm with short breaks. Lunch, morning and afternoon tea is provided.

Course Logistics

Understand the business benefits of being customer focussed

Learn the importance of combining qualitative and quantitative data – and how to do it cheaply

Learn about how to increase your conversion rate using A/B testing and other techniques

Module 4: Conduct better demonstrations

Learn what marketing data is, and the difference between first, second, and third party data

Learn how to segment your data, how this is different from customer segmentation, and how to reconcile the two

Learn how to create customer journeys using data

Understand the different ways to execute marketing activities with data

Learn about the role of email, improving deliverability, and list capture •

Module 5: The role of data in marketing

If you have questions about this course or to make a group booking please contact us.The contact us should link to open an email made out to hello@zambesi.com