Brilliant global brand development in the digital age@InklingComms @jonomarcus

Thursday, 11 October 12

Brilliant global brand development in the digital age....

Thursday, 11 October 12

Big creative ideas that last years, not weeks, based on penetrating human insights

Is About...

Thursday, 11 October 12

Digital is becoming the most effective way to reach ALL consumers

Involves Digital

Because

Thursday, 11 October 12

It Requires

Deep understanding of consumers needs, and their digital usage in EACH desired market

Thursday, 11 October 12

Develop a purpose-inspired growth strategy. A mission

You Must Develop

Thursday, 11 October 12

Do you have market capabilities to execute BRILLIANTLY?

But Think

Thursday, 11 October 12

Is the mission meaningful GLOBALLY?

And Check

Thursday, 11 October 12

Motivated to serve

Be

Thursday, 11 October 12

Serve your purpose or mission better than anyone else

Better, Not Different

Thursday, 11 October 12

Grow By

Product price points

Emerging markets

New products dev - based on local needs

Focus in key markets, work longterm

Thursday, 11 October 12

Use Agencies For

Innovation

Audience insight

Local intelligence & presence

Voice of the people

Thursday, 11 October 12