bright spots for growth

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September 28, 2017

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Page 1: Bright Spots for Growth

September 28 2017

WHY THIS TALK TONIGHT

Bright Spots is a book chapter that grew into a product hellip Your feedback and thoughtshellip bull How does the idea resonate bull Could it change the ldquofix-it consultant

methodrdquo bull Will it deliver speed clear deliverables

Organization

bull The Theory Case Studies bull Work in Groups bull How to do it bull Work in Groups bull Conclusions bull QampA Done at +- 2030 Download Link

wwwtinyccBrightspots289

BACKGROUND THREE YEARS OF RESEARCHhellip WITH OVER 300 COMPANIES

7 Key Learnings from the Research 1 Strategic alignment is the cornerstone of successful

innovation

2 If you want to give autonomy you need to have strategic

alignment first

3 If you get alignment attitudes and learning orientation in

place systems will follow

4 The right balance disruptiveincremental is key

5 Proactivity is the one thing you need to reward

6 Walk before you run

7 If you are in a big company or a small company you need to

act like you are in a successful start up

SEVEN DRIVERS OF INNOVATION SUCCESS

BUT AN IMPORTANT DIFFERENCE

AROUND MENTALITY

LETrsquoS START WITH A TEST

1

2

3

4 5

What are the 5 most important things that you did today

Description of the Actions

WHAT WE KNOWhellip

In business growth projects the right mix is

85 day to day 15 leap projects

Where 50 of the growth comes from leap projects

Day to day = Keep Competitive

Leap = Create Future

It all about getting the right Balancehellip

THE CHALLENGE

We spend our time fixing whatrsquos wrong We have hundreds of priorities

The right solution is a balance between

strengths and fixing a very limited number of weaknesses

Instead of focusing on what is going wrong companies can

consciously choose to focus more of the i r t ime on what is going r ight

We call this a ldquoBright Spotsrdquo

mentality

OUR 4 CORE BELIEFS

1

Bright spots bring energy

bright spots are motivating

2

No successful business grows on itrsquos weaknesses

3

When people see work is being done

on bright spots they will be more ready to

fix weak spots

4

Bright Spots increase Employee Engagement

FOUR EXAMPLES Linking Real Examples in the Market to Our 4 Core Beliefs

EXAMPLE 1

Imagine coming into a company where everything is going bad

A Few People were allowed to work on status updates

THEY GOT EXCITED AND CREATED A NEW COMPANY

Podcasting with status updateshellip No one listening to the podcasts but people liked the status updates

Bright spots bring energy bright spots are motivating

EXAMPLE 2

The Marketing person On our f l ight f rom Houston to Las Vegas our customers are gett ing hungry We think that they would appreciate

a chicken salad instead of just peanuts

The CEOrsquos reply Wi l l offer ing a chicken salad on the f l ight f rom

Houston to Las Vegas help to make us the unchal lenged low-fare ai r l ine Because i f i t

doesn t we re not serv ing any damn chicken salad

No successful business grows on itrsquos weaknesses

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 2: Bright Spots for Growth

WHY THIS TALK TONIGHT

Bright Spots is a book chapter that grew into a product hellip Your feedback and thoughtshellip bull How does the idea resonate bull Could it change the ldquofix-it consultant

methodrdquo bull Will it deliver speed clear deliverables

Organization

bull The Theory Case Studies bull Work in Groups bull How to do it bull Work in Groups bull Conclusions bull QampA Done at +- 2030 Download Link

wwwtinyccBrightspots289

BACKGROUND THREE YEARS OF RESEARCHhellip WITH OVER 300 COMPANIES

7 Key Learnings from the Research 1 Strategic alignment is the cornerstone of successful

innovation

2 If you want to give autonomy you need to have strategic

alignment first

3 If you get alignment attitudes and learning orientation in

place systems will follow

4 The right balance disruptiveincremental is key

5 Proactivity is the one thing you need to reward

6 Walk before you run

7 If you are in a big company or a small company you need to

act like you are in a successful start up

SEVEN DRIVERS OF INNOVATION SUCCESS

BUT AN IMPORTANT DIFFERENCE

AROUND MENTALITY

LETrsquoS START WITH A TEST

1

2

3

4 5

What are the 5 most important things that you did today

Description of the Actions

WHAT WE KNOWhellip

In business growth projects the right mix is

85 day to day 15 leap projects

Where 50 of the growth comes from leap projects

Day to day = Keep Competitive

Leap = Create Future

It all about getting the right Balancehellip

THE CHALLENGE

We spend our time fixing whatrsquos wrong We have hundreds of priorities

The right solution is a balance between

strengths and fixing a very limited number of weaknesses

Instead of focusing on what is going wrong companies can

consciously choose to focus more of the i r t ime on what is going r ight

We call this a ldquoBright Spotsrdquo

mentality

OUR 4 CORE BELIEFS

1

Bright spots bring energy

bright spots are motivating

2

No successful business grows on itrsquos weaknesses

3

When people see work is being done

on bright spots they will be more ready to

fix weak spots

4

Bright Spots increase Employee Engagement

FOUR EXAMPLES Linking Real Examples in the Market to Our 4 Core Beliefs

EXAMPLE 1

Imagine coming into a company where everything is going bad

A Few People were allowed to work on status updates

THEY GOT EXCITED AND CREATED A NEW COMPANY

Podcasting with status updateshellip No one listening to the podcasts but people liked the status updates

Bright spots bring energy bright spots are motivating

EXAMPLE 2

The Marketing person On our f l ight f rom Houston to Las Vegas our customers are gett ing hungry We think that they would appreciate

a chicken salad instead of just peanuts

The CEOrsquos reply Wi l l offer ing a chicken salad on the f l ight f rom

Houston to Las Vegas help to make us the unchal lenged low-fare ai r l ine Because i f i t

doesn t we re not serv ing any damn chicken salad

No successful business grows on itrsquos weaknesses

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 3: Bright Spots for Growth

Organization

bull The Theory Case Studies bull Work in Groups bull How to do it bull Work in Groups bull Conclusions bull QampA Done at +- 2030 Download Link

wwwtinyccBrightspots289

BACKGROUND THREE YEARS OF RESEARCHhellip WITH OVER 300 COMPANIES

7 Key Learnings from the Research 1 Strategic alignment is the cornerstone of successful

innovation

2 If you want to give autonomy you need to have strategic

alignment first

3 If you get alignment attitudes and learning orientation in

place systems will follow

4 The right balance disruptiveincremental is key

5 Proactivity is the one thing you need to reward

6 Walk before you run

7 If you are in a big company or a small company you need to

act like you are in a successful start up

SEVEN DRIVERS OF INNOVATION SUCCESS

BUT AN IMPORTANT DIFFERENCE

AROUND MENTALITY

LETrsquoS START WITH A TEST

1

2

3

4 5

What are the 5 most important things that you did today

Description of the Actions

WHAT WE KNOWhellip

In business growth projects the right mix is

85 day to day 15 leap projects

Where 50 of the growth comes from leap projects

Day to day = Keep Competitive

Leap = Create Future

It all about getting the right Balancehellip

THE CHALLENGE

We spend our time fixing whatrsquos wrong We have hundreds of priorities

The right solution is a balance between

strengths and fixing a very limited number of weaknesses

Instead of focusing on what is going wrong companies can

consciously choose to focus more of the i r t ime on what is going r ight

We call this a ldquoBright Spotsrdquo

mentality

OUR 4 CORE BELIEFS

1

Bright spots bring energy

bright spots are motivating

2

No successful business grows on itrsquos weaknesses

3

When people see work is being done

on bright spots they will be more ready to

fix weak spots

4

Bright Spots increase Employee Engagement

FOUR EXAMPLES Linking Real Examples in the Market to Our 4 Core Beliefs

EXAMPLE 1

Imagine coming into a company where everything is going bad

A Few People were allowed to work on status updates

THEY GOT EXCITED AND CREATED A NEW COMPANY

Podcasting with status updateshellip No one listening to the podcasts but people liked the status updates

Bright spots bring energy bright spots are motivating

EXAMPLE 2

The Marketing person On our f l ight f rom Houston to Las Vegas our customers are gett ing hungry We think that they would appreciate

a chicken salad instead of just peanuts

The CEOrsquos reply Wi l l offer ing a chicken salad on the f l ight f rom

Houston to Las Vegas help to make us the unchal lenged low-fare ai r l ine Because i f i t

doesn t we re not serv ing any damn chicken salad

No successful business grows on itrsquos weaknesses

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 4: Bright Spots for Growth

BACKGROUND THREE YEARS OF RESEARCHhellip WITH OVER 300 COMPANIES

7 Key Learnings from the Research 1 Strategic alignment is the cornerstone of successful

innovation

2 If you want to give autonomy you need to have strategic

alignment first

3 If you get alignment attitudes and learning orientation in

place systems will follow

4 The right balance disruptiveincremental is key

5 Proactivity is the one thing you need to reward

6 Walk before you run

7 If you are in a big company or a small company you need to

act like you are in a successful start up

SEVEN DRIVERS OF INNOVATION SUCCESS

BUT AN IMPORTANT DIFFERENCE

AROUND MENTALITY

LETrsquoS START WITH A TEST

1

2

3

4 5

What are the 5 most important things that you did today

Description of the Actions

WHAT WE KNOWhellip

In business growth projects the right mix is

85 day to day 15 leap projects

Where 50 of the growth comes from leap projects

Day to day = Keep Competitive

Leap = Create Future

It all about getting the right Balancehellip

THE CHALLENGE

We spend our time fixing whatrsquos wrong We have hundreds of priorities

The right solution is a balance between

strengths and fixing a very limited number of weaknesses

Instead of focusing on what is going wrong companies can

consciously choose to focus more of the i r t ime on what is going r ight

We call this a ldquoBright Spotsrdquo

mentality

OUR 4 CORE BELIEFS

1

Bright spots bring energy

bright spots are motivating

2

No successful business grows on itrsquos weaknesses

3

When people see work is being done

on bright spots they will be more ready to

fix weak spots

4

Bright Spots increase Employee Engagement

FOUR EXAMPLES Linking Real Examples in the Market to Our 4 Core Beliefs

EXAMPLE 1

Imagine coming into a company where everything is going bad

A Few People were allowed to work on status updates

THEY GOT EXCITED AND CREATED A NEW COMPANY

Podcasting with status updateshellip No one listening to the podcasts but people liked the status updates

Bright spots bring energy bright spots are motivating

EXAMPLE 2

The Marketing person On our f l ight f rom Houston to Las Vegas our customers are gett ing hungry We think that they would appreciate

a chicken salad instead of just peanuts

The CEOrsquos reply Wi l l offer ing a chicken salad on the f l ight f rom

Houston to Las Vegas help to make us the unchal lenged low-fare ai r l ine Because i f i t

doesn t we re not serv ing any damn chicken salad

No successful business grows on itrsquos weaknesses

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 5: Bright Spots for Growth

LETrsquoS START WITH A TEST

1

2

3

4 5

What are the 5 most important things that you did today

Description of the Actions

WHAT WE KNOWhellip

In business growth projects the right mix is

85 day to day 15 leap projects

Where 50 of the growth comes from leap projects

Day to day = Keep Competitive

Leap = Create Future

It all about getting the right Balancehellip

THE CHALLENGE

We spend our time fixing whatrsquos wrong We have hundreds of priorities

The right solution is a balance between

strengths and fixing a very limited number of weaknesses

Instead of focusing on what is going wrong companies can

consciously choose to focus more of the i r t ime on what is going r ight

We call this a ldquoBright Spotsrdquo

mentality

OUR 4 CORE BELIEFS

1

Bright spots bring energy

bright spots are motivating

2

No successful business grows on itrsquos weaknesses

3

When people see work is being done

on bright spots they will be more ready to

fix weak spots

4

Bright Spots increase Employee Engagement

FOUR EXAMPLES Linking Real Examples in the Market to Our 4 Core Beliefs

EXAMPLE 1

Imagine coming into a company where everything is going bad

A Few People were allowed to work on status updates

THEY GOT EXCITED AND CREATED A NEW COMPANY

Podcasting with status updateshellip No one listening to the podcasts but people liked the status updates

Bright spots bring energy bright spots are motivating

EXAMPLE 2

The Marketing person On our f l ight f rom Houston to Las Vegas our customers are gett ing hungry We think that they would appreciate

a chicken salad instead of just peanuts

The CEOrsquos reply Wi l l offer ing a chicken salad on the f l ight f rom

Houston to Las Vegas help to make us the unchal lenged low-fare ai r l ine Because i f i t

doesn t we re not serv ing any damn chicken salad

No successful business grows on itrsquos weaknesses

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 6: Bright Spots for Growth

WHAT WE KNOWhellip

In business growth projects the right mix is

85 day to day 15 leap projects

Where 50 of the growth comes from leap projects

Day to day = Keep Competitive

Leap = Create Future

It all about getting the right Balancehellip

THE CHALLENGE

We spend our time fixing whatrsquos wrong We have hundreds of priorities

The right solution is a balance between

strengths and fixing a very limited number of weaknesses

Instead of focusing on what is going wrong companies can

consciously choose to focus more of the i r t ime on what is going r ight

We call this a ldquoBright Spotsrdquo

mentality

OUR 4 CORE BELIEFS

1

Bright spots bring energy

bright spots are motivating

2

No successful business grows on itrsquos weaknesses

3

When people see work is being done

on bright spots they will be more ready to

fix weak spots

4

Bright Spots increase Employee Engagement

FOUR EXAMPLES Linking Real Examples in the Market to Our 4 Core Beliefs

EXAMPLE 1

Imagine coming into a company where everything is going bad

A Few People were allowed to work on status updates

THEY GOT EXCITED AND CREATED A NEW COMPANY

Podcasting with status updateshellip No one listening to the podcasts but people liked the status updates

Bright spots bring energy bright spots are motivating

EXAMPLE 2

The Marketing person On our f l ight f rom Houston to Las Vegas our customers are gett ing hungry We think that they would appreciate

a chicken salad instead of just peanuts

The CEOrsquos reply Wi l l offer ing a chicken salad on the f l ight f rom

Houston to Las Vegas help to make us the unchal lenged low-fare ai r l ine Because i f i t

doesn t we re not serv ing any damn chicken salad

No successful business grows on itrsquos weaknesses

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 7: Bright Spots for Growth

It all about getting the right Balancehellip

THE CHALLENGE

We spend our time fixing whatrsquos wrong We have hundreds of priorities

The right solution is a balance between

strengths and fixing a very limited number of weaknesses

Instead of focusing on what is going wrong companies can

consciously choose to focus more of the i r t ime on what is going r ight

We call this a ldquoBright Spotsrdquo

mentality

OUR 4 CORE BELIEFS

1

Bright spots bring energy

bright spots are motivating

2

No successful business grows on itrsquos weaknesses

3

When people see work is being done

on bright spots they will be more ready to

fix weak spots

4

Bright Spots increase Employee Engagement

FOUR EXAMPLES Linking Real Examples in the Market to Our 4 Core Beliefs

EXAMPLE 1

Imagine coming into a company where everything is going bad

A Few People were allowed to work on status updates

THEY GOT EXCITED AND CREATED A NEW COMPANY

Podcasting with status updateshellip No one listening to the podcasts but people liked the status updates

Bright spots bring energy bright spots are motivating

EXAMPLE 2

The Marketing person On our f l ight f rom Houston to Las Vegas our customers are gett ing hungry We think that they would appreciate

a chicken salad instead of just peanuts

The CEOrsquos reply Wi l l offer ing a chicken salad on the f l ight f rom

Houston to Las Vegas help to make us the unchal lenged low-fare ai r l ine Because i f i t

doesn t we re not serv ing any damn chicken salad

No successful business grows on itrsquos weaknesses

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 8: Bright Spots for Growth

THE CHALLENGE

We spend our time fixing whatrsquos wrong We have hundreds of priorities

The right solution is a balance between

strengths and fixing a very limited number of weaknesses

Instead of focusing on what is going wrong companies can

consciously choose to focus more of the i r t ime on what is going r ight

We call this a ldquoBright Spotsrdquo

mentality

OUR 4 CORE BELIEFS

1

Bright spots bring energy

bright spots are motivating

2

No successful business grows on itrsquos weaknesses

3

When people see work is being done

on bright spots they will be more ready to

fix weak spots

4

Bright Spots increase Employee Engagement

FOUR EXAMPLES Linking Real Examples in the Market to Our 4 Core Beliefs

EXAMPLE 1

Imagine coming into a company where everything is going bad

A Few People were allowed to work on status updates

THEY GOT EXCITED AND CREATED A NEW COMPANY

Podcasting with status updateshellip No one listening to the podcasts but people liked the status updates

Bright spots bring energy bright spots are motivating

EXAMPLE 2

The Marketing person On our f l ight f rom Houston to Las Vegas our customers are gett ing hungry We think that they would appreciate

a chicken salad instead of just peanuts

The CEOrsquos reply Wi l l offer ing a chicken salad on the f l ight f rom

Houston to Las Vegas help to make us the unchal lenged low-fare ai r l ine Because i f i t

doesn t we re not serv ing any damn chicken salad

No successful business grows on itrsquos weaknesses

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 9: Bright Spots for Growth

Instead of focusing on what is going wrong companies can

consciously choose to focus more of the i r t ime on what is going r ight

We call this a ldquoBright Spotsrdquo

mentality

OUR 4 CORE BELIEFS

1

Bright spots bring energy

bright spots are motivating

2

No successful business grows on itrsquos weaknesses

3

When people see work is being done

on bright spots they will be more ready to

fix weak spots

4

Bright Spots increase Employee Engagement

FOUR EXAMPLES Linking Real Examples in the Market to Our 4 Core Beliefs

EXAMPLE 1

Imagine coming into a company where everything is going bad

A Few People were allowed to work on status updates

THEY GOT EXCITED AND CREATED A NEW COMPANY

Podcasting with status updateshellip No one listening to the podcasts but people liked the status updates

Bright spots bring energy bright spots are motivating

EXAMPLE 2

The Marketing person On our f l ight f rom Houston to Las Vegas our customers are gett ing hungry We think that they would appreciate

a chicken salad instead of just peanuts

The CEOrsquos reply Wi l l offer ing a chicken salad on the f l ight f rom

Houston to Las Vegas help to make us the unchal lenged low-fare ai r l ine Because i f i t

doesn t we re not serv ing any damn chicken salad

No successful business grows on itrsquos weaknesses

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 10: Bright Spots for Growth

OUR 4 CORE BELIEFS

1

Bright spots bring energy

bright spots are motivating

2

No successful business grows on itrsquos weaknesses

3

When people see work is being done

on bright spots they will be more ready to

fix weak spots

4

Bright Spots increase Employee Engagement

FOUR EXAMPLES Linking Real Examples in the Market to Our 4 Core Beliefs

EXAMPLE 1

Imagine coming into a company where everything is going bad

A Few People were allowed to work on status updates

THEY GOT EXCITED AND CREATED A NEW COMPANY

Podcasting with status updateshellip No one listening to the podcasts but people liked the status updates

Bright spots bring energy bright spots are motivating

EXAMPLE 2

The Marketing person On our f l ight f rom Houston to Las Vegas our customers are gett ing hungry We think that they would appreciate

a chicken salad instead of just peanuts

The CEOrsquos reply Wi l l offer ing a chicken salad on the f l ight f rom

Houston to Las Vegas help to make us the unchal lenged low-fare ai r l ine Because i f i t

doesn t we re not serv ing any damn chicken salad

No successful business grows on itrsquos weaknesses

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 11: Bright Spots for Growth

FOUR EXAMPLES Linking Real Examples in the Market to Our 4 Core Beliefs

EXAMPLE 1

Imagine coming into a company where everything is going bad

A Few People were allowed to work on status updates

THEY GOT EXCITED AND CREATED A NEW COMPANY

Podcasting with status updateshellip No one listening to the podcasts but people liked the status updates

Bright spots bring energy bright spots are motivating

EXAMPLE 2

The Marketing person On our f l ight f rom Houston to Las Vegas our customers are gett ing hungry We think that they would appreciate

a chicken salad instead of just peanuts

The CEOrsquos reply Wi l l offer ing a chicken salad on the f l ight f rom

Houston to Las Vegas help to make us the unchal lenged low-fare ai r l ine Because i f i t

doesn t we re not serv ing any damn chicken salad

No successful business grows on itrsquos weaknesses

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 12: Bright Spots for Growth

EXAMPLE 1

Imagine coming into a company where everything is going bad

A Few People were allowed to work on status updates

THEY GOT EXCITED AND CREATED A NEW COMPANY

Podcasting with status updateshellip No one listening to the podcasts but people liked the status updates

Bright spots bring energy bright spots are motivating

EXAMPLE 2

The Marketing person On our f l ight f rom Houston to Las Vegas our customers are gett ing hungry We think that they would appreciate

a chicken salad instead of just peanuts

The CEOrsquos reply Wi l l offer ing a chicken salad on the f l ight f rom

Houston to Las Vegas help to make us the unchal lenged low-fare ai r l ine Because i f i t

doesn t we re not serv ing any damn chicken salad

No successful business grows on itrsquos weaknesses

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 13: Bright Spots for Growth

Bright spots bring energy bright spots are motivating

EXAMPLE 2

The Marketing person On our f l ight f rom Houston to Las Vegas our customers are gett ing hungry We think that they would appreciate

a chicken salad instead of just peanuts

The CEOrsquos reply Wi l l offer ing a chicken salad on the f l ight f rom

Houston to Las Vegas help to make us the unchal lenged low-fare ai r l ine Because i f i t

doesn t we re not serv ing any damn chicken salad

No successful business grows on itrsquos weaknesses

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 14: Bright Spots for Growth

EXAMPLE 2

The Marketing person On our f l ight f rom Houston to Las Vegas our customers are gett ing hungry We think that they would appreciate

a chicken salad instead of just peanuts

The CEOrsquos reply Wi l l offer ing a chicken salad on the f l ight f rom

Houston to Las Vegas help to make us the unchal lenged low-fare ai r l ine Because i f i t

doesn t we re not serv ing any damn chicken salad

No successful business grows on itrsquos weaknesses

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 15: Bright Spots for Growth

No successful business grows on itrsquos weaknesses

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 16: Bright Spots for Growth

Jerry Sternin - Save the Children

To f ight severe malnutr i t ion in rural communit ies of Vietnam

T ired of ldquodo-gooderrdquo missions

the Vietnamese foreign minister gave him just s ix

months to make a di fferencehellip

EXAMPLE 3

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 17: Bright Spots for Growth

90 of Managers start with whatrsquos wrong

and how to fix it

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 18: Bright Spots for Growth

Vietnamese Mothers Love Their Kids

You tell them theyrsquore doing something wrong

The response you will get

I am doing the best I can You donrsquot understand

WHEN

You tell them theyrsquore doing something right

The response you will get

Really How can I do more

WHEN

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 19: Bright Spots for Growth

When people see work is being done on Bright Spots they will be more

ready to fix weak spots

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 20: Bright Spots for Growth

EXAMPLE 4

Why it is listed as always one of the best places to work

GOOGLE - EMPLOYEE ENGAGEMENT

HOW DOES GOOGLE DO IT

bull 20 time for individual projects bull Self selecting teams bull Competition based on

strengths

STRATEGIES RESULTS Employees see their Bright Spots every day

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 21: Bright Spots for Growth

Employees who have the chance to focus on their strengths every day are six times as likely to be engaged in their jobs

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 22: Bright Spots for Growth

Bright Spots increase Employee Engagement

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 23: Bright Spots for Growth

ldquo WE CANNOT SOLVE OUR

PROBLEMS WITH THE SAME THINKING WE

USED WHEN WE CREATED THEM

- Albert Einstein rdquo

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 24: Bright Spots for Growth

CAUSAL vs EFFECTUAL REASONING

FIRST FIRST

GIVEN GOAL GIVEN MEANS

M1 M2

M5 M4 M3

M1

M2

M5

M4

M3

MANAGERIAL THINKING (causal) Accumulate means necessary to achieve a

pre-determined goal

THEN ACCUMULATE MEANS

ENTREPRENEURAL THINKING (effectual) Imagine many possible new ends using a given

set of means

THEN IMAGINE ENDS

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
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  • Slide Number 12
  • Slide Number 13
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  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
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  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
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  • Slide Number 40
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  • Slide Number 42
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  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
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  • Slide Number 50
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  • Slide Number 52
  • Slide Number 53
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  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 25: Bright Spots for Growth

EFFECTUATION IN ACTION ldquoThe Bird in Hand Principle Start With What You Haverdquo

O n e Wa y F i n d a r e c i p e g o t o t h e s t o re hellip

Other Way O p e n t h e re f r i g e r a t o r p e e r i n s i d e a n d

c re a t e s o m e t h i n g ndash a n e w d i s h ndash a n u n e x p e c t e d b u s i n e s s m o d e l

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 26: Bright Spots for Growth

15 minutes No correction of weaknesses

2 deliverables Career Recommendations

A 6 month development plan

1 minute presentation

Working in Groups

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
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  • Slide Number 9
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  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
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  • Slide Number 35
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  • What does commitment look like
  • Slide Number 48
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  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 27: Bright Spots for Growth

Another problem employeehellip

Areas for improvement Narcissistic Poor people management skills Weak Analytical skills No formal education Overbearing Bossy Abrasive Often breaks rules

Bright Spots Passionate

Interested and willing to learn Strong Presentation Skills Willing to break the rules

Strong design skills Perfectionist

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 28: Bright Spots for Growth

Who is our mystery employee

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 29: Bright Spots for Growth

Steve Jobs As CEO he built more market value than any other CEO He is perhaps also the weakest CEO ever in many areas What he did he did by building on his ldquoBright Spotsrsquordquo

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 30: Bright Spots for Growth

FIVE STEP PROCESS TO MAKE THE CHANGE

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
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  • Slide Number 12
  • Slide Number 13
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  • Slide Number 15
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  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
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  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
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  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
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  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 31: Bright Spots for Growth

STEP 1 FIGURE OUT WHERE YOU ARE

bull Slow down before you speed up bull Analyze your strengths and weaknesses bull Ask lsquowhat is my company really good at rsquo

A study by Economist intelligence Unit 312 companies Companies that paused at strategic moments had

40 HIGHER SALES 52 HIGHER PROFITS

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 32: Bright Spots for Growth

What would you say first

Innovation Readiness Scores

Try the ldquoAppreciations methodrdquo

90 of managers would start the talk about customer focushellip Try instead ldquoThe Appreciations Methodrdquo Developed by Jay OrsquoCallahan world leading story telling trainerhellip Step 1 Everyone says one positive thing first Step 2 Then talk and appreciate the positives Step 3 See if that is enough Then (if you really need to) go into the negatives

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
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  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 33: Bright Spots for Growth

ldquoThe first step to improving anything

is to know where you are currently atrdquo

Jerry Bruckner

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
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  • Slide Number 7
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  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
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  • Slide Number 40
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  • What does commitment look like
  • Slide Number 48
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  • Slide Number 53
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  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 34: Bright Spots for Growth

STEP 2 UNDERSTAND HOW YOU GOT THERE

bull Why are you good at what yoursquore good at bull Find out the lsquoroot causersquo

90 of Leaders think a good strategy has an impact on business success but barely 25 of them have a strategy Strategy starts with understanding

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 35: Bright Spots for Growth

5 Whys

1 Why are trains in Geneva always on time Because they never leave late (they have time to arrive on time)

2 Why do they never leave late Because they value punctuality more than speed

3 Why do they value punctuality more than speed Because the Swiss would rather know they will arrive in 32 minutes than sometimes arrive in 26 or 45 minutes

4 Why are they willing to accept longer travel times They sell people expect and employees deliver reliability instead of speed Root Cause Expectations drive delivery

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 36: Bright Spots for Growth

Good explanations look simple afterwardshellip

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 37: Bright Spots for Growth

STEP 3 DECIDE WHERE YOU WANT TO GO

bull Clear decisions about what you want and what you donrsquot want bull Why it is important bull Some guidance on how to get there

Only 55 of the middle managers can name even one of their companyrsquos top five priorities

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 38: Bright Spots for Growth

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

POWER OF THE MISSION

STATEMENT

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 39: Bright Spots for Growth

SETTING COMMANDERS INTENT

HOW DO YOU KNOW YOU GOT

IT RIGHT

1 Find a lsquopurposersquo (the story) for the organization 2 What do you want 3 What donrsquot you want

YOUR TEAMS WILL KNOW WHAT TO DO WITHOUT ASKING

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 40: Bright Spots for Growth

Healthy Fast Food

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

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Sheet7

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image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 41: Bright Spots for Growth

Our tool True North

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 42: Bright Spots for Growth

ldquoWendyrsquos Mission is to deliver superior quality products and services for our customers and communities through leadership innovation and partnershipsrdquo

Do people know what to do next

TRUE Truly Simple Healthy Fast Food

N Narrative Why it is important (the story)

When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food

O ObjectiveBetter and healthier food that consumers notice is healthier and better And they will talk about it

R Restrictions We are not interested in

Being classfied as a health food place For many health food = no food

T Tactical ConstraintsThe margin needs to be the same as before

H Here is the place to start

See Subways Jared Campaign

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple Healthy Fast Food
N Narrative Why it is important (the story) When consumers are looking for ordinary fast food they have lots of choices Wendys needs to be the choice for healthy fast food
O Objective Better and healthier food that consumers notice is healthier and better And they will talk about it
R Restrictions We are not interested in Being classfied as a health food place For many health food = no food
T Tactical Constraints The margin needs to be the same as before
H Here is the place to start See Subways Jared Campaign
Page 43: Bright Spots for Growth

STEP 4 MOVE FROM TALK TO EXECUTION

bull Bui ld a sense of urgency bull Set deadl ines and make decisions bull El iminate gap between talk and execut ion

ldquo Strategy wi thout execut ion is hal lucinat ionrdquo Mike Roach the CEO of CGI

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 44: Bright Spots for Growth

MAKING TOUGH DECISIONS

ldquoDeciding what not to do is as important as deciding what to dordquo

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 45: Bright Spots for Growth

STEP 5 KEEP ON DOING IT

bull Follow up on lsquoKey Objectivesrsquo bull Set weekly targets bull Being consistent and make sure everyone else is consistent too

Only 16 of top leaders claim they can keep their company on track in executing its strategy Source Capgemini CEO Study 2015

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 46: Bright Spots for Growth

What is the most important is not the system but the commitment

METHOD SCRUM AGILE INNOVATION ENGINEERING

PRIORITY SETTING

Highest opportunity first POCs

Highest opportunity first POCs

Biggest Risk first Learning Cycles

LEAD Scrum Master + Project owner

Project Lead Black Belt + Project Owner

FREQ Daily + Weekly Weekly Weekly

PROJECT LENGTH

3-12 months 3-12 months 1-3 months

What are you wi l l ing to do every s ing le day or week

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 47: Bright Spots for Growth

What does commitment look like Objectives

Process

Alignment

A new business business model in 12 weeks

A weekly learning cycle every week for 10 weeks

A 2-day management meeting to agree laquowhat and whyraquo Plus basic training How to build ideas the importance of systems

Alignment Every Mondayhellip what are we going to do this week

Build ideas Every Fridayhellip a brain-storming session (with new external people)

Communicate

Check Real-time research External experts to validate give feedback on all ideas

Systems Identify death threats work on death threats

Kill all weak ideas where death threats not resolved in 2 weeks Every Day A 10 minute standing meeting

2 weeks

10 weeks

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 48: Bright Spots for Growth

ldquoThe secret of success is consistency of

purposerdquo

- Benjamin Disraeli

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 49: Bright Spots for Growth

WHAT WE

CAN PROMISE YOU

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 50: Bright Spots for Growth

IF I DO THIS THIS WILL HAPPEN

Say positive things as often as negative things People will feel more appreciated more motivated and achieve more

Discover the strengths of individuals Yoursquoll have people doing what they do best

Remove a lot of the negative feedback Employee motivation will increase

If you can show a laquoBright Spotraquo focus People will be more ready to fix weak spots

Go forward deliberately step by step And you will be able to make big things happen

Be more positive And you will have more fun at work

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 51: Bright Spots for Growth

A bright spots focus needs to be sincere and

meaningful

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 52: Bright Spots for Growth

ldquoYou donrsquot sweat much for a Fat Guy ldquo

is not a bright spots

focus hellip

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 53: Bright Spots for Growth

YOU WILL

GET IT WRONG

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 54: Bright Spots for Growth

CASE STUDY

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 55: Bright Spots for Growth

IMAGINE YOUrsquoRE THE DIRECTOR OF

OPERATIONS AT BELGIAN RAIL

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 56: Bright Spots for Growth

Your goal

Using just bright spots put together a briefing for work

to do over 1-month to improve on time reliability

(no fixing issues)

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 57: Bright Spots for Growth

HOW ARE THINGS GOING TODAYhellip

Areas for improvement

bull Cities trains run late bull Country trains run late bull Strikes all over the country bull High failure rates on city

trains bull Overdue maintenance

Bright spots bull Long-run trains run on time bull Safety rules (last minutes

entries being respected) bull Pride that people are doing

something important bull Some areas where reliability

above European averages

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 58: Bright Spots for Growth

Working in Groups

15 minutes

Planning Talk What are the bright spots The basics (NORT) Focus on (H) bright spots

1 minute presentation

TRUE Truly Simple NMBS on time

N Narrative Why it is important (the story)

The frustration and insecurity caused by late trains keeps many people from using the Train

O Objective Change on-time rates and consumer perpections

R Restrictions We are not interested in

T Tactical Constraints

H Here is the place to start

True North short

Collection of ideas

True North

7PS

Sheet2

Sheet4

Sheet5

Sheet6

Sheet7

Sheet1

image1png

image2png

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
5 Biggest Risks What can we should we do
1 BOM pricing Get an accurate estimate of NBIOT BOM pricing
2 Alternative technology with the same benefit
3
4
5
5 Biggest Opportunities What can we should we do
1
2
3
4
5
Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8
Name The World litter monitor
Idea summary Installation of cameras on city clean up trucks Measurement of little remotely
Headline The data cities need to solve their litter issues
Problem Lack of accurate measure of littler makes it hard if not possible to improve systems
Promise Accurate monitoring of litter
Proof The same measurement in cities all over the world at a cost you could never achieve
Pay-off (for client) Real benchmarks for comparison at a price lower than you could ever do it on your own
Profit model The cost of setting up this system is low and the vale add is highEstimates for LeuvenSet-up 4 Cameras (16 K)Monthly Fee 400 Inspections 5 eurosCost of inspection = 15 euroGross profit = 400 35 = 1400month
Chapter The Theory Top Bottom
An introduction to cycles the ABCs method of growth When you use smart cycles youll grow faster with less risk
A = Alignment
Culture eats strategy for lunch Get the culture right and youre halfway there
Aligning your business with customer value A jobs to be done focus will help you do more of the right things to grow successfully
It is the whole thing not the parts Effective growth is no longer uni-dimensionalhellip it is about getting all aspects of the business model working together
Remove Fear through clarity If you cant explain what youre doing your employees wont know what to do
B= Building better ideas
Good ideas usually start at home The best place to start is with what you have not what you want to have
No more brain drains It is time to start building ideas If you want more and better ideas use the formula MU = S D^2 Fear
Hire more people not just better people Leveraging the crowd is probably the easiest thing you can do today to build better ideas
It is what you do not what you think about doing that matters_execution How an action focus makes the impossible inevitable
C = Communicating and Checking ideas
How can you sell it if people dont understand_6Ps The only way to really test an idea is to clearly explain it
Ill believe it when I see it vs Ill see it when I believe it - research You need insights not numbers to drive your business forwards
Instead of running so fast take a break Fast but deliberate progress is the key to long term success
Shoot your puppies and move on The ability to kill ideas is more important than the ability to keep many ideas alive
S = Systems to lead and manage
If you dont understand your business it wont work When you have the systems right the result will follow
Training - the best way to build organizational muscle When people have the skills it is fair to expect superior perfermance and people will deliver
Never under-estimate the power of trust as the right way to lead If you set the right vision and rules you can trust people to deliver
It is not who you know but who is willing to work with you Inspire and eco-system and they will build your business
Eat your elephants one bite at a time Little problems are always easier than big problems
Conclusion
It is what you and team do everday that counts Build the right habits and youll build the right organization
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Your name
Lets meet [ ] Sure [ ] Too much work these days -)
If yeshellip Tel _________________________ Email ________________________________
Alignment Innovation Scale up 100 Days to Cycles
engineering Weekend grow ABCs
Build
Problem Hard to grow consistently I need to grow now Ongoing support low-cost Need support but also habit change
Promise Faster Lower Risk growth A weekend jump-start 3 months of support Tools Skills and habit changes
Proof Validated Methodology Validated Methodology The best from around the world All the best
Profit Selling training + Coaching Sponsorship + Follow-up Equity stake in scale ups Training Trainers Sponsorship
Check Will scale-ups buy Event Sign ups Will it work Do accelerators like the program
Learnings Too long Too Early Scaling not seen as issue Step by step OK for start-ups
Too Expensive Confidentiality Issues Scale-ups too different
A weekend should be free
System Try Shorter Look at best practices Teach a mentality
Change Working with peers to reduce costs Try a longer format Work with other companies
Problem Need support but also habit change
Promise Tools Skills and habit changes
Proof All the best working with Trainers
Profit Training Trainers Sponsorship
Problems to Resolve Will trainers accelerators buy
Passion I think this is my mission
7 Ps for Success
Problem Promise Proof Payoff Profit Problems Passion
Side 1 Build Ideas
Side 2 Look for Issues and get feedback
Name (For simplicity choose a descriptive name)
NEWS HEADLINE In one sentence what is the big idea
CustomerStakeholder PROBLEM WHAT is problem for who
Benefit PROMISE Overt Benefit
PROOF Reason why and dramatic difference
PAYOFF Dramatic Difference
PROFIT Our profit model will be fill in your back of the envelope
Problems DEATH THREATS (If this idea fails it will fail because)
1 Problem
DO to learn more
2 Problem
DO to learn more
PASSION Despite these issues this idea is still important because
Link to Business model
Canvas
FAST FEEDBACK
Clarity 0 1 2 3 4 5 6 7 8 9 10 gt7 or re-do
Not at all Perfect
Meaningful 0 1 2 3 4 5 6 7 8 9 10 A good score 6 meaningful + 04 unique gt 6
Not at all Perfect
Unique 0 1 2 3 4 5 6 7 8 9 10
Not at all Perfect
One Suggestion
Note Inspired by Innovation Engineering yellow cards Innovation Engineering = A solution for faster lower risk innovationFor more info contact bryanfast-bridgecom
TRUE NORTH
Guidelines
The goal is to clearly establish Commanders IntentKey Elements a) Where are we today + rational for the plan b) Where do we want to go Purpose of task objective of task and antigoals and c) How Hints to get started constraints and other considerations
TRUE A Truly Simple headline that is suggestive of the mission
Lets get paid
N Narrative Tell the story of WHY this is VERY IMPORTANT The Story should be so clear people will understand the why want to get started and know enough to get the how righthellip
If we cant find a way to get people to pay for our service we have no business regardless of how great our technology is how many people download our product or how useful it is
O Objectives Finish the sentence with ONE mission ldquoWe need ideas for _______rdquo
(ONE REQUEST With up to 3 Specific Focus Areas)
3 ideas to make money that we can test
R Restrictions Ideas or types of ideas that we are NOT interested in
A fee for use of the plug-inPeople will not pay
T Tactical Constraints Design time resources investment regulations people etc etc
We have around 250 K to grow the business so the solutions need to be low cost AND we need to work with partners
H Here is the place to start Areas for stimulus mining when working to accomplish the mission including any relevant live project work that is already going on
Look at areas where the of Information value is high and searching takes time (eg Job applicants News stories etcdeg
Note Inspired by Innovation Engineering blue cards Innovation Engineering = A solution for fasterlower risk innovationFor more info contact bryanfast-bridgecom
Headline Phone Add in NBIOT Phone Add in Lora Phone Add in Weightless Phone Add in Sigfox Google IP Solution Forever text
Problem Pain Phone Battery life Phone Battery life Phone Battery life Phone Battery life Battery life + connectivity in areas with no coverage Texting when my phone is dead
Promise (Make a SPECIFIC promise to SOLVE this problem) 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life with nomal phone functionality 4X longer battery life + connection almost everywher A simple small device that will be able to send receive texts for 3 months on 1 charge
Proof (Reason to believe) A patented technology A patented technology A patented technology A patented technology A patented technology works in the lab already We can make a POC
Payoff (Dramatic Difference) More phone sales More phone sales More phone sales More phone sales A google phone operating like a phone should (connection everywhere) and last 2-3X longer A reliable texting back upo available at all times (Id buy one)
Profit (How will this make money) A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro A licensing fee per phone with the technology installedTarget price 8euroCost target 4euro Est Bom 25Est Sales price 50 less 20 store margin = 15 unit
Problems (Death Threats to test) BOM costhellip can we do this cost effectively with NBIOT How to handle disconnects BOM Costs Unproven technologyBOM costs Too many calls for standard sigfox contracts Alternative solutions for Google Patent protection No protection of the idea = no profit Would people buy
Actions Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Etimate of BOM costs Test idea at Airport
Technical risk assessment Technical risk assessment Meet Weightless Meet with Sigfox Meet with Google Etimate of BOM costs
TRUE Truly Simple NMBS on time
N Narrative Why it is important (the story) The frustration and insecurity caused by late trains keeps many people from using the Train
O Objective Change on-time rates and consumer perpections
R Restrictions We are not interested in
T Tactical Constraints
H Here is the place to start
Page 59: Bright Spots for Growth

WHAT TO DO

TOMORROW

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
Page 60: Bright Spots for Growth

Now is the time for action

As we said earlierhellip you can do this alone and it is simplehellip

But simple doesnrsquot mean easy

If you would like help or would you like to learn more about our 5 stage program which any company can finish in 1 week

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
Page 61: Bright Spots for Growth

Structured Hypothesis testing AlignmentAssessments System analysis Workshop

Timing Monday Tuesday Tuesday - Thursday Friday

Objectives Where is your organization Test Hypotheses from survey Share results(Benchmarking) Understand key organizational Put objectives into stories

What is working well drivers Agree on prriorites andBuild further insight action steps

Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation4-10 participants Structured Interviews and agreements with management

Appreciative inquiry A half day workshop

Deliverables Benchmarks Result of hypothesis testing Organizational alignmentBright Spots Recommendations for 6 True North Cards

First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps

5 days to success

Sheet1

Sheet2

Sheet3

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Structured Hypothesis testing Alignment Full Bright
Assessments System analysis Workshop Spots program
Timing Monday Tuesday Tuesday - Thursday Friday 15000
Objectives Where is your organization Test Hypotheses from survey Share results
(Benchmarking) Understand key organizational Put objectives into stories
What is working well drivers Agree on prriorites and
Build further insight action steps
Methods A survey with follow-up interviews Systems Analysis Pre-workshop preparation
4-10 participants Structured Interviews and agreements with management
Appreciative inquiry A half day workshop
Your input 4-10 60 minutes 4-10 60 minute talks A half day preparing the meeting
(30 survey + 30 Interview) Written Q amp A A half day workshop with your team
Arrange meetings
Deliverables Benchmarks Result of hypothesis testing Organizational alignment
Bright Spots Recommendations for 6 True North Cards
First Hypotheses 1 what to build on 2 what to fix Agreement on 6 action steps
Additional Services
Monthly retainer for project follow-up Weekly meetings up to 4 programs 8K
Project leadership Systems improvement Coaching First 40 days euro1550 + VAT
As From day 40 till day 80 euro1400 + VAT
As From day 80 euro1200 + VAT
Page 62: Bright Spots for Growth

How we do it

o We build the right team for your company o A bright spots expert o An industry expert o A wild-card

o We get management buy-in up-front and if a small

company help find a way to pay for things (KMO portfolio support)

o We get your team to commit to timings and to do something

o We follow-up to make sure you have done something

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Page 63: Bright Spots for Growth

ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find

these areas of positive deviance and fan the flamesrdquo

mdashRichard Pascale amp Jerry Sternin

ldquoYour Companyrsquos Secret Change Agentsrdquo HBR

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Page 64: Bright Spots for Growth

If you think something is good say ithellip

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Page 65: Bright Spots for Growth

Show m e t he num ber s

Positive feedback delivers more Samples posi t ive ldquo I agree wi th thatrdquo for instance or ldquo Thatrsquos a terr i f ic ideardquo Negative comments ldquo I donrsquo t agree wi th yourdquo ldquo We shouldnrsquo t even consider doing thatrdquo

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66
Page 66: Bright Spots for Growth

THANK YOU

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • BACKGROUND THREE YEARS OF RESEARCHhellipWITH OVER 300 COMPANIES
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • CAUSAL vs EFFECTUAL REASONING
  • EFFECTUATION IN ACTION
  • Slide Number 26
  • Another problem employeehellip
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • What would you say first
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • What does commitment look like
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
  • Slide Number 54
  • Slide Number 55
  • Slide Number 56
  • HOW ARE THINGS GOING TODAYhellip
  • Working in Groups
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • ldquoSomewhere in your organization groups of people are already doing things differently and better To create lasting change find these areas of positive deviance and fan the flamesrdquo mdashRichard Pascale amp Jerry Sternin ldquoYour Companyrsquos Secret Change Agentsrdquo HBR
  • Slide Number 64
  • Show me the numbers
  • Slide Number 66