brief
DESCRIPTION
Rewritten Brief for ISTD L'artisan Parfumer perfume packagingTRANSCRIPT
BA (Hons.) GRAPHIC DESIGN LEVEL 05 Module Code OUGD503 Outcomes
Module Title Creative Partners Doc. Code
BRIEF TITLE: L’artisan Parfumer The Brief Background To package four different scents that introduce a unique and unconventional approach to packaging and deliver a memorable experience.
Considerations
L’artisan Parfumer create traditional fragrances for both men and women. L’artisan Parfumer have taken inspiration from unexpected places which have gone on to become unique and personal scents. This approach could be applied to bring the new range into the modern age and appeal to a new, creative and discerning audience.
Mandatory Requirements
The aesthetics of your proposal must stand out from the perfume market but also be recognisable as the L’artisan Parfumer brand. All four scents must work as a package as well as being able to make a visual impact on their own. Each scent captures a unique human feeling, this should be communicated through the packaging and design of each product. Target Audience Shoppers looking for a new perfume experience with plenty of disposable income, mainly females (but not excluding males) aged around 28-35.
The creative process must be well documented as the rationale behind your proposal will contribute to having your design selected.
• Show designs for both graphics / structure across the four scents.
• Show additional pack elements • Create a name for each fragrance • Bottle and pack design should be shown as
a range and rendered on a white background.
• Mood boards and inspiration materials for the concept.
Tone of Voice Deliverables Bottle labels and packaging, promotional posters and example photographs.
Studio Deadline
Professional and serious along with elegance and maturity has been a constant throughout previous perfume ranges, this must continue throughout any further ranges but alternative
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.