bridging online/onsite experiences in museums (2010 edition)
DESCRIPTION
A presentation for the Texas Association of Museums 2010 on designing multi-platform content experiences for museum visitors. Presented by Nina Simon of Museum 2.0.TRANSCRIPT
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we all live in a multi-platform world...
MUSEUM2.0slides at: http://bit.ly/TAMnina2
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exhibits
emailradio
newspaper
television
blogs
events &festivals
social networks
photo-sharing
museum socialexternal
programs
website
online media
cellphones
word of mouth
and our institutions are multi-platform, too.
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some institutions have capitalized on this well...
http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
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some institutions have capitalized on this well...
http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
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some institutions have capitalized on this well...
http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
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Aren’t there any OTHER doors in this
place?
but we aren’t always as creative as we could be.
PRE-VISIT VISIT POST-VISIT
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how, as museum experience developers,
can we bridge platforms effectively?
website
educational program
text message
museum visit
social network
local event
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a brilliant evil example
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✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide audience-centered entry points and followup
three techniques
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✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide audience-centered entry points and followup
three techniques
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what do people already do on the web?
the vast majority of social media users are not creators
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what makes YouTube different?
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✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide audience-centered entry points and followup
three techniques
![Page 17: Bridging Online/Onsite Experiences in Museums (2010 edition)](https://reader035.vdocuments.us/reader035/viewer/2022081403/554ad0d7b4c905b5238b4fda/html5/thumbnails/17.jpg)
Where will this photograph go?
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YouTube MySpace
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http://twitter.com/sixthflrmuseum
recognition and validation - online
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recognition and validation - online
http://twitter.com/sfzoo
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recognition and validation - onsite
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recognition and validation - beyond
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what are the social objects in your institution?
Experience Music Project
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how do you let people share their experience?
Experience Music Project
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✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide audience-centered entry points and followup
three techniques
![Page 29: Bridging Online/Onsite Experiences in Museums (2010 edition)](https://reader035.vdocuments.us/reader035/viewer/2022081403/554ad0d7b4c905b5238b4fda/html5/thumbnails/29.jpg)
online entry points
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ilikemuseums.com
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online follow-up
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connection to their other platforms
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Take Action at the US Holocaust Memorial Museum
http://www.ushmm.org/genocide/take_action/
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is the online follow-up a dead-end?
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increased engagement onsite leads to more engagement online
85% take home their building permit
31% access the content again from home
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Chicago Children’s Museum
followup need not be online to be effective