bridgei2i case study - marketing investment (personal computers major)
DESCRIPTION
In this case study learn how BRIDGEi2i conducted extensive exploratory research on Social Media data to augment internal data and make marketing investment decisions regarding opportunities and new product introductions in an area where competition is weak. To know more about BRIDGEi2i visit http://www.bridgei,comTRANSCRIPT
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Customer Case Study
Information Insight Impact
BRIDGEi2i conducts extensive exploratory research on Social Media data to augment internal
data and make marketing investment decisions regarding opportunities and new product
introductions in an area where competition is weak.
Business Challenge The Client is a global marketing organization of a leading manufacturer of personal computers. In a market where
product life-cycles are a few months long and competition is heavy, waiting for and relying solely on point-of-sales
data was less predictive and constraining in terms of quick course corrections. The PC manufacturer wanted to utilize
the market buzz and indications obtained from social media on early days of launch to predict potential growth path
of the product
BRIDGEi2i Solution BRIDGEi2i performed extensive exploratory research on Social Media data to augment internal data and make
marketing investment decisions to identify opportunities to introduce products in an area where competition is weak.
To analyze those internal data Bridgei2i uses techniques like Naïve Bayesian Learning Classifier, Support Vector
Machines, Topic Modeling, Lexicon-based natural language sentiment scoring algorithm.
BRIDGEi2i Approach
Business Impact
The solution provided initial insights on key social media indices to track for assessing performance of a product and
react quickly to potential corrective actions. Such solution is expected to be technology enabled and operationalized
across various products
About BRIDGEi2i
BRIDGEi2i is an analytics solutions company partnering with businesses globally, helping them achieve accelerated
outcome harnessing the power of data. BRIDGEi2i helps companies to BRIDGE the gap between INFORMATION,
INSIGHT and IMPACT in their journey to institutionalize data driven decisions across the enterprise.