BRIAN THOMAS MAHER

91 Harvard Rd, Littleton, MA 01460 (978) 486-4520 or cell (978) 808-8106

Email: btmaher1@verizon.net LinkedIn: http://www.linkedin.com/in/brianthomasmaher

Twitter: @BrianTMaher

Professional Profile

Innovative Product Marketing professional with broad experience in all aspects of sales enablement, including

pricing, go-to-market content, product positioning, and external product promotion. Possesses both technical

and business knowledge to create more effective marketing campaigns; has working knowledge of

virtualization, big data, software-defined storage, and other trending IT technologies. Additional experience

includes data-storage software and hardware, analyst relations, competitive intelligence, sales training, and

direct customer engagement skills. A resourceful team player with exceptional presentation, writing, and

communication competencies.

Work Experience

EMC CORPORATION, HOPKINTON, MA JANUARY 2015 — PRESENT

Senior Product Marketing Manager / VNX Mid-Range Storage Product Platforms

Responsible for creating VNX2 product positioning, value proposition, marketing messages, and execution of

EMC’s mid-tier go-to-market strategy.

Drive product launch assets for external, internal and EMC-partner communities, with key focus on VNX2

software functionality packaging, pricing, positioning, and promotion.

Product Marketing lead for the VNX product management team responsible for tracking and bringing to market

future VNX2 software and hardware enhancements. This team includes engineering, manufacturing, product

management and sales.

Accountable for competitive content, positioning, and training for EMC’s internal sales and partner community

for Network Appliance and Pure Storage.

Active member of EMC’s next generation mid-tier unified platform team. Currently developing go-to-market

strategy for EMC’s global partner community.

Product Marketing liaison to EMC’s global partner program. Responsible for creating partner specific training,

content, and promotions tailored for each geography

ORACLE CORPORATION, BURLINGTON, MA JANUARY 2013 — JANUARY 2015

Senior Product Marketing Manager / Oracle Storage Platforms

Developed Oracle ZS3 Storage Appliance and FS1 product content, and competitive positioning for platform

launches, positioning whitepapers, training material, web casts, audio recordings and presentations for both

ZS3 and FS1 storage product launches.

Created timely, relevant and actionable product content and tools, as well as sales support collateral against key

competitors for the SAN, Unified and scale-out storage space.

Drove Product Marketing win / loss analysis for Oracle’s ZS3 storage series. Gathered customer input to

highlight product pros and cons, obtained competitive feedback, sales delivery insight, and service related

improvements.

Responsible for sales tool creation, sales training, and direct deal support.

Interfaced with field sales specialists, product management, Oracle engineering, and Oracle senior

management.

Directly impacted sales, product strategy, and product direction for Oracle storage products and related

solutions of key importance to Oracle customers, sales reps, and executives.

BRIAN T. MAHER – RESUME

2

MAHER CONSULTING MAY 2012 — DECEMBER 2012 Provided consulting services for multiple short-term contract roles:

Actifio, Waltham, MA May 2012 — September 2012

Product Marketing Manager/ Competitive Analyst

Created and published internal and customer facing whitepapers, sales flashes and go-to-market content.

Designed, produced and published product content against Acitfio’s major backup competitors.

Drove the design and internal procedures for the company’s new Executive Briefing Center.

Attivio Incorporated, Newton, MA November 2012 — December 2012

Product Marketing Manager / Consultant

Created and published internal competitive win stories, highlighting Attivio’s advantages and sales tactics to

accelerate Attivio sales.

Developed sales and technical content designed to increase competitive win rates against HP, IBM and

Oracle.

EMC CORPORATION, HOPKINTON, MA MAY 1998 — AUGUST 2011

Senior Manager / Global Business Development - Executive Briefing Program 2010 — 2011

Global responsibility to enhance the sales enablement model and transform customer experiences at all EMC

Executive Briefing Centers (EBC) worldwide.

Developed and deployed first ever worldwide customer briefing engagement process. Created consistent

messaging for a worldwide audience. Increased customer traffic usage of the EBC worldwide by 15%, which

resulted in additional sales leads and increased revenue for EMC.

Established a closed-loop process with key EMC field sales management to drive improvements that better

aligned Briefing offerings with sales campaigns. This enabled tighter alignment to EMC sales and reduced the

sales cycle, resulting in a faster time to revenue.

Consulted with EMC’s worldwide strategic customers; provided positioning and justification for EMC

products, services and strategic directions to a worldwide audience.

Senior Competitive Intelligence Manager – EMC Competitive Intelligence Group 2004 — 2010

Led an elite team of competitive evangelists that provided competitive insight, technical and strategic

differentiation to EMC’s executive management, engineering, sales and key Market Analysts. Competitive focus

was on midrange storage product line from NetApp, HP, IBM, Dell, Oracle and startup storage vendors.

Competitive liaison for product launches; provided product positioning, competitive comparisons and take-out

strategies; this increased market share over HP, IBM, Oracle and NetApp.

Collaborated with mid-range storage engineering to drive key features and capabilities that provided a

competitive advantage. This included ease of use / management requirements, VM integration, data

de-duplication, replication and other key features.

Developed and program managed a series of competitive training program that trained over 6,000 field

personnel and channel partners per year. Increased EMC Sales and Partners win ratio over competitors.

Worked with Public Relations to create responses to competitor’s announcements and statements,

enabling EMC to maintain customer’s mindshare and continue its storage market leadership.

BRIAN T. MAHER – RESUME

3

Product Marking Manager - EMC Product Marketing 1998 — 2004

Created sales enablement content for EMC’s high-end Symmetrix, mid-range CLARiiON and Celerra NAS storage

product series. Identified target market segments, developed product go-to-market plans and ensured that product

plans were communicated to sales, customers and analysts.

Effectively represented EMC’s storage products and technologies to customers, prospects, partners, and

analysts for both technical and executive-level audiences.

Liaison between field technical consultants and engineering; responsible for driving product requirements

which provided key competitive features that differentiated EMC products, resulting in continued storage

market leadership.

Key driver in the launch of EMC’s storage product offerings. Activities included creating the majority of all

customer-facing content, which included: data sheets, product briefs, and product positioning and

competitive differentiators.

Developed sales and marketing tools and collateral including sales product announcements, product

collateral, customer presentations, and other related marketing material.

Education

Boston University, Boston, MA

Bachelor of Science (Cum Laude), Business Administration & Marketing

Middlesex Community College, Bedford, MA

Associate in Science, Electrical Engineering

Babson College

Sustaining High Performance Certification

Other Professional Training

The Science of Selling Effective Writing Database Design Principals

Effective Presentations Skills Matrix Management

Effective Communication Skills Investment in Excellence