brewer media overview 11-2010

8/8/2019 Brewer Media Overview 11-2010

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` Locally Owned & Managed - 20 years in the market

` Broad Base of Media Assets

` Each Property Delivers a Niche Audience

` Active in the Community

` Creative and Committed Staff

` Subscribe to Ratings and Qualitative Tools

` Industry Members

Jim and Sandra Brewer


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Broadcasting Publishing Interactive Video


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` Brewer Media is proud to support over 120 local organizations

by providing customized media plans at no cost.

` During 2010 alone, we provided over $1 Million in event

specific media sponsorships and public service announcementsin addition to time and labor expended by each of our

employees in these efforts.

` Brewer Media is proud to employ a diverse and civically-minded

staff, who lend their time and expertise outside of our

organization to a number of non-profits and social causes.


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` Format - Urban Contemporary

` Appeals about equally to men and women.

` Reaches 61% of all black consumers in the Chattanooga Metro.

`

Combined with sister station, WMPZ-FM, Power 94 reaches

nearly 90% of all African Americans in the Chattanooga Area.

` 2010 marks 30 years for WJTT-FM in the Chattanooga market.

` Nominated 5 times as Billboard Magazines Station of the Year.

` Power 94 has also won the Marconi Award from the National

Association of Broadcasters.


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` The average age of WJTTs listeners is 37.

` 55% of Power 94s listeners are female; 45% are male.

` Three-quarters (74.8%) of Chattanoogas Black Adults

18-49 listen to Power 94 every week.` 80.9% of Chattanoogas Black Women 18-49 listen to

Power 94 every week.

` Half (49.3%) of Power 94s listeners are homeowners and

half (49.3%) have at least one child living at home.*SOURCE: ARBITRON, 4-BOOK AVERAGE (SUMMER 09 - SPRING 10), MON-SUN, 6A-12M AND SCARBOROUGH (APRIL 09 - MARCH 10)


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Tower Location ~ Red Bank Signal Strength ~ 6,000 Watts


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` Format - Urban Adult Contemporary.

` Well balanced gender appeal, with the

audience averaging 53% Female and 47% Male.

` Combined with its sister station, Power 94,

Groove 93 reaches 90% of all African Americans

in the Chattanooga area.

` Groove 93 reaches 45.1% of all African

Americans and 35-64% EACH WEEK!


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ERIC FOSTER

MICHAEL BAISDENDONUT & FRIENDS

CHRIS TAYLOR KEITH LANDECKERANDREA PERRY

DR. BAKER


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` The average age of Groove 93s listeners is 51. (The average age of

the Chattanoogas Market is 49.)

` 62% of Groove 93s listeners are female; 38% are male.

` Over 40% (41.1%) of Chattanoogas African American Adults 25-54

listen to Groove 93 every week.

` 44.4% of Chattanoogas African American Women 25-54 listen to

Groove 93 every week.

` Over two-thirds (67.8%) of Groove 93s listeners are homeownersand one third (33.6%) have at least one child living at home.

*SOURCE: ARBITRON, 4-BOOK AVERAGE (SUMMER 09 - SPRING 10), MON-SUN 6A-12M & SCARBOROUGH (APRIL 09 - MARCH 10).


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Tower Location ~ Red Bank Signal Strength ~ 6,000 Watts


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` Traffic reports every 10 minutes mornings/afternoons.

` Twenty-eight newscasts each day.

` Local news team.

` Winners of two Edward R. Murrow awards.

` Spoken word formats account for nearly 15% of ratings

in most major markets.

` Strong local morning and afternoon hosts to drive

listeners to and from work.

` Also features syndicated shows with strong listenership

such as Glenn Beck, Clark Howard, Dennis Miller and

Leo Laport, bringing expert advice in areas of

technology, politics, health and more.


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Time Show

12AM Dennis Miller

1AM Phil Hendrie

2AM

3AM

4AM Good Day USA

5AM Max Radio

w/ Louis Lee6AM

7AM

8AM

9AM Glenn Beck

10AM

11AM

Time Show

12PM Stuart James

1PM Clark Howard

2PM

3PM Jammer Radio

4PM

5PM

6PM *Mondays

Addiction ShowTuesday - Friday

David Karnes7PM

8PM

Jason Lewis9PM

10PM Dennis Miller

11PM


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Time Saturday Sunday

12AM Dennis Miller Good Day USA: WeekendA fast paced entertaining format with avariety of topics, upbeat co-hosts andinterviews.

1AM

Phil Hendrie

2AMTee It Up Blend A blend of golf news,updates & interviews.

3AMBattle Line Alan Nathan looks at bothsides of the political spectrum.

4AM Talk Radio: Countdown Radio

5AM

6AM The Best of Beck Newsweek

7AM Set the Hook Wall Street Journal This Weekend

8AM Master Your Garden

Generations w/Maurice Lewis9AM

10AMSteve Gill

Church Service: St. Pauls EpiscopalChurch

11AMKelly Automotive RadioCar Lot w/Steve Ray The Chris Melroy Show


12PM Mike McConnellListeners tune in to hear ahealthy exchange of free-flowing opinions on currenttopics.

Meet the Press

1PM Handle on the Law

2PM

3PM Handle on the LawUnique combination of useful

legal advice, and outrageousHandel remarks.4PM Clark Howard:

Weekend5PM

6PM The Best of Lou DobbsGuest-centered andfeaturing political discussionand listener calls, Lou Dobbsbrings his experience as aneconomic correspondent tothe airwaves.

Leo LaPorte

From computers, theinternet, iPods, cell phones,you name it Leo providesentertaining tech talk thatappeals to all.

7PM

8PM

9PM Glenn Beck: Weekend Handel on the Law

Bill Cunningham

Known as the voice of thecommon man, hear Billstake of current events.

10PM

11PM


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170

215198

243

169

211

149162

0

50

100

150

200

250

CollegeGraduate

Post Graduate HH Income$75k+

HH Income$100k+

Qualitative Index To Market

Pulse Readers Talk Listeners

FACT:Listeners to foreground spoken word formats tend to be moreengaged than listeners to music intensive formats who oftenlisten to music specifically to disengage from the world.

A closer look at the averageNews/Talk/Information listener

Number of News/Talk listenerswho work are white collaremployees

49.3%

Number of News/Talk listeners

whos average householdincome is $75,000+ per year

42.2%

Number of News/Talk listenerswho are college graduates ormore

35.4%

Number of News/Talk listenerswho own their own home

88.2%


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Tower Location ~ Signal Mountain Signal Strength ~ 25,000 Watts


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ESPN 105.1 THE ZONE is Chattanoogas Sports Authority.

Home to Mike & Mike in the Morning ~ ranked #1 in

Hamilton County, Monday through Friday from 6am-10am,

with Men 21-44.

Home to The HERD w/Colin Cowherd ~ ranked #2 in

Hamilton County, Monday through Friday from 10am

1pm, with Men 21-44

The Nick Bonsanto Show has made Nick one of the hottest

radio personalities in town.

WDEF-TV invested in Nick to entertain the local CBSaffiliates viewers by being part of the 6:20pm sportscast.


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Time Personalities

12am-

6am

All Night w/Jason Smith

6am

10am

Mike & Mike in the Morning

10am

1pm

The HERD w/Colin Herd

1pm

3pm

The Scott Van Pelt Show

Time Personalities

3pm

6pm

The Nick Bonsanto Show

6pm

7pm

The Doug Gottlieb Show

7pm

12am

ESPN Game Night


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12 AM Sports Center Nightly

The V Show w/ Bob Valvano1 AMMike Tiricos Weekend

Blitz Pro Football

2 AMThe Mort Report

w/Chris Mortensen

3 AM The Sporting Life

4 AM Mike Tiricos WeekendBlitz College Football

Mike Tiricos WeekendBlitz Pro Football

5 AMMike Tiricos Weekend

Blitz Pro Football

The Mort Report

w/Chris Mortensen

6 AM RaceDay on ESPN Radio RaceDay on ESPN Radio

7 AM The Sporting Life

John Kincade8 AMThe Erik Kuselias Show

9 AMStump on Sports

w/Stump Martin10 AM

Countdown to Kickoff

11 AMSound Off Sports

w/Sergeant Football


12PM

Sports Center

Saturday

Countdown to Kickoff

1PM

The NFL on ESPN Radio

2PM

3PM

4PM

5PM

6PM

7PM

8PM

Game Night Football Tonight9PM

10PM

11PM


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Persons 12-64 spend an average of 36 minutes each week with ESPN Radio

11% of P12-64 listen to ESPN Radio listeners average 5 hours 42 minutes per week

- M12-64 listeners average 9 hours, 28 minutes per week with ESPN Radio

- F12-64 listeners average 1 hour, 40 minutes per week with ESPN Radio

Source: ESPN, Fall 07, P12-64

Station Daypart AQH Share

WGOW-FM 6:00AM 6:00PM 9.8

WSKZ-FM 6:00AM 6:00PM 7.8

WALV-FM 6:00AM 6:00PM 6.9

WJTT-FM 6:00AM 6:00PM 6.9

WUSY-FM 6:00AM 6:00PM 6.9*SOURCE: ARBITRON SPRING 2010 HAMILTON COUNTY GROUP MEN 21-44

ESPN 105.1 Ranked #3in Hamilton County w/ Men 21-44


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Tower Location ~ Middle Valley Signal Strength ~ 6,000 Watts


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` Coming in January 2011 ~ a station for hipsters.

` Hippie Radio 106.9s core music will be from

1964 to 1973, targeting baby boomers.

`

Hippie Radio will appeal to listeners 40 to 60years old with money to spend.

` The biggest age band in history, numbering some

77 million people.

` The deepest pockets, responsible for more thanhalf of all consumer spending.


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The NetworkThe Network

` The most powerful advertising platform, reaching 80%

of the market every week thanks to morning and

afternoon traffic reports.

Over 1,600 reports each week, featuring sponsorship

messages at the end of each report, are aired on 19

radio stations and 3 television stations.

Over half a million people reached each week.

Chattanooga Traffic Networks target audience is 18+.

FACT:The Chattanooga Traffic Network radio reports reach atotal of 669,000 radio listeners each week during morningand afternoon drive! *SOURCE: ARBITRON, SPRING 2010


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Traffic Network StationsTraffic Network StationsCall Letters Station Name Frequency Location Format

WALV FM ESPN Radio 105.1 Chattanooga Sports Radio

WBDX FM J103 102.7 ChattanoogaReligious

WDEF AM * Fox Sports 1370 Chattanooga Sports Radio

WDEF FM * Sunny 92.3 92.3 Chattanooga Adult Contemporary

WDOD AM * Ruby 1310 1310 Chattanooga Sports

WDOD FM * The Mountain 96.5 Chattanooga Rock

WDYN FM WDYN Radio 89.7 Chattanooga Religious

WGOW AM * News/Talk 1150 Chattanooga Talk

WGOW FM * Talk Radio 102.3 Chattanooga Talk

WPLZ FM News/Talk 95.3 Chattanooga News/Talk

WJTT FM Power 94 94.3 Chattanooga Urban Contemporary

WLLJ FM J103 103.1 Cleveland Religious

WMBW FM Moody 88.9 Chattanooga Religious

WMPZ FM Groove 93 93.7 / 93.3 Chattanooga Urban AC

WNOO AM Glory 1260 1260 Chattanooga Religious

WOGT FM * The Duke 107.9 Chattanooga Country

WSKZ FM * KZ 106 106.5 Chattanooga Classic Rock

WUUQ FM Classic Country 97.3 & 99.3 Chattanooga Classic Country

*Some restrictions apply.

In addition to overwhelming reach

with Radio, ChattanoogaTraffic.net

also provides reports to these

Television stations:

*Coming in January ~ Hippie Radio 106.9 targeting Baby Boomers!


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70%Of Americans ClaimThere Is More Traffic

Than A Year Ago

Chattanooga is

predicting a majorincrease of traffic withthe arrival ofVolkswagen.


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Americans Average

27 HoursStuck In Traffic

Each Year

Chattanoogas notoriousbottlenecks can increase

commutes significantly


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Americans Spend

11 HoursIn Their Cars EveryMonday Through Friday

The average commute time has increased 13.8% from just 10 years ago


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Listeners Tend To

Pay More

AttentionTo Traffic Reports.

It Is CalledActive Listening.


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Chattanooga's premier alt-weekly newspaper for 7 years.

More than 240 distribution points all over Chattanooga.

Reaches over 35,000 influential customers each week.

Readers are affluent and educated.

The Chattanooga areas most in-depth coverage of Arts,

Music & Entertainment.


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Our creative team tailors motion, graphics, and soundfor a dynamic presentation at an affordable price.


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Coming April 7, 2011 Coming March 12, 2011


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brewer media overview 11-2010

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