brewbound 2013 media kit

7/30/2019 Brewbound 2013 Media Kit

1/62013 Media Kit

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2/62013 Media Kit

Brewbound provides daily coverage o the craf beer industry. Brew-

bounds core readers are craf brewers with brands sold on- and off-

premise, beer distributors and industry suppliers.

Brewbound delivers daily content via www.brewbound.com and the

Brewbound email Newsletter. Content includes: new product launches,

analysis o industry trends, video interviews with industry leaders,

expert beer reviews and exclusive content rom craf beer events.

Brewbound convenes industry leaders twice a year or the Brewbound

Craf Beer Session. Providing brewers with a detailed look at the busi-

ness side o craf beer, our 2013 Sessions will take place in Boston in the

second quarter and in Caliornia in the ourth quarter.

Brewbound is published by BevNE, the leading b2b publisher exclu-

sively serving the beverage space.

About Brewbound.com

*Source: Google Analytics

Brewbound.com Monthly Traffic (July1 Nov. 30, 2012*) Page Views: 45,000+

Unique Visitors: 18,000+

Brewbound Email Newsletter (as of Dec. 2012) 5,614 Readers

25% Open Rate

Daily (M-F)

Reaching over 750 unique breweries

Brewbound Advantage

Focused b2b news for cra brewers

Diverse digital advertising options

Access to 9,500+ twitter/facebook/google+ fans

3,276

1,667

4,611


3/62013 Media Kit

Brewbound 2013 Display Advertising

Banner Specifications

Acceptable le types for banners include: GIF, JPG and Flash (animations

may run for no longer than 15 seconds), with le sizes of up to 50kb (initial

download). Brewbound can recommend graphic designers for the creation

o banner advertisements.

Ad Unit Size Price $CPM

Leaderboard 970x90 $75

Half Page 300x600 $95

300x600

970x90

Banners

Te graphic illustrates the banner positions available on

Brewbound. e 970x90 and 300x600 positions are run-

of-site (meaning they appear on all pages of the site).

Our banners are sold on a CPM (cost per thousand

impressions) basis. Simply put, you order how many

times you want your banner ad to appear during agiven time rame.

Keeping in mind that Brewbound receives over 45,000

page views per month, you can order as many o those

impressions as you would like.

Banner Pricing Example

For example, if you wanted to buy 30,000 impressions

in the 970x90 banner you would simply take the num-

ber of thousand impressions you are buying (30) and

multiply it by the $75 rate. e price would be $2,250.

Tose 30,000 impressions can then be delivered over

the time period of your choosing (10 days, 1 month,

1 season, etc).

Site take-over advertising (where you are the only adver-

tiser in the 970x90 and 300x600 spots for an entire day)

is available at a rate of $400 per day.

Video

Video advertising is offered in 15 and 30 second pre-roll

spots which play at the beginning o Brewbound exclu-sive videos. Video advertising is $900 per month and

space is limited to ve advertisements to be in rotation

at any given time.

Event Coverage Sponsorship

Brewbound covers the major national craf beer events,

including Cra Brewers Conference, SAVOR, Great

American Beer Fest, and the annual conference of

NBWA. By sponsoring Brewbounds coverage, your com-

pany can intensiy its marketing reach prior to, during

and immediately ollowing these key events. Sponsor-ship elements include logo placement in articles, press

releases, banner advertising, video advertising and key

pre- and post-show issues o our email newsletter.

Rates provided are NET CPM rates(cost per thousand impressions)


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Brewbound 2013 Newsletter and Email Advertising

Mobile Advertising

E-blasts

Advertisers can send their own content to the Brewbound newslet-

ter list via our Industry Spotlight series. ese emails contain only

your content (no length limits or restrictions). ese e-blasts are

$999 per send and go to over 5,600 readers.

Newsletter

e Brewbound Newsletter is sent daily, Monday through Friday,

to over 5,000 industry readers. Readers include cra brewers, beer

distributors, suppliers and retailers. Over 750 unique cra brewer-

ies are represented among the newsletters circulation.

Advertisers can exclusively sponsor the newsletter for $999 per

week. As seen in the graphic below, sponsors advertising appears

in the following positions: 728x90 leaderboard banner, a text ad

and a 728x90 banner across the bottom. Acceptable le formats

for graphics are JPEG and GIF. e text ad can contain up to 100

words and 2 linked elements.

Brewbound Daily Newsletter

Brewbound Spotlight

* ext ads o 100 words or ewer including up to 2 links are available or this position.

Presently, nearly 22% of visits to Brewbound.com came from people using mobile

devices (smart phones, tablet computers, etc).

Accordingly, Brewbound.com is now available in a mobile-friendly format that enables

easy reading and fast browsing. e banner size for this space is 320x50 pixels. Like any

banner ad, the mobile ad is clickable. Accepted formats are GIF and JPG.

Brewbound.com mobile currently receives approximately 10,000 page views per month.

e ad unit enjoys its position as the only such ad on the mobile page. It will also be in

ront o the core industry proessionals that make up Brewbound.coms mobile viewers.

Exlusive sponsorship o Brewbound mobile is available on a monthly basis.

Email [email protected] or more ino.

Ad Unit Size Price $CPM

Mobile 320x50 $65

Rates provided are NET CPM rates(cost per thousand impressions


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A key component of Brewbounds coverage are industry videos. Oen featuring

industry leading craf brewers, videos are an excellent place to deliver your a

dvertising message. Pre-roll video spots are available on a monthly basis or

$900 per month. Email [email protected] for details.

Video Advertising


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wice each year, Brewbound hosts a one-day conerence event called Te Brew-

bound Session. Te Sessions are designed to educate craf brewers on the busi-

ness-side of cra beer (branding, marketing, distribution, nance, strategy, etc).

e 2013 Sessions will be held Boston, Massachusetts (second quarter date to

be announced) and Southern California (fourth quarter date to be announced).

e 2013 Sessions are each expected to attract upwards of 150 attendees repre-

senting over 50 cra breweries.

Entering its second ull year as an industry conerence, the Sessions already have

the reputation or hosting industry-leaders. 2012 speakers included the ollowing:

Kim Jordan (New Belgium Brewing)

Greg Koch (Stone Brewing Co.)

Steve Hindy (Brooklyn Brewery)

Dale Katechis (Oskar Blues)

Tony Magee (Lagunitas Brewing Co.)

Sponsorship Options

More than just an educational forum, the Sessions are also designed to facilitate

networking among and between craf brewers and allied industry members.

Recent event sponsors include:

GEA Reyes Holdings Keg Credit

Brewery Insurance KeyKeg Cargill Malt

O-I Verallia

Exhibit space and sponsorships are available or the 2013 Sessions.

For updates and pricing on the 2013 Brewbound Sessions, please contact

[email protected] and sign-up for the Brewbound Daily Newsletter.

Brewbound Session

brewbound 2013 media kit

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