Education

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I look at things differently. My background is in history and politics, but after 4 years working for an international non-profit, my interests have shifted to marketing, in which I’ve completed a Masters degree. I’ve worked in various aspects of digital marketing in 4 different countries, helping startups and SMEs increase their web traffic by 150%. My extensive leadership training and sense of curiosity are what make me a quick thinker, skilled writer, and an exceptional team player. I want to join an agency where I can do amazing work with other people who like to look at things differently.

Bachelor of Arts in Political Science | Arizona State University | Phoenix, Az • Minor in U.S History; • Certificate in International Studies; • GPA 3.23

May 2013

Masters of international marketing| Hult international business school | San Francisco, CA August 2015• Dean’s List Distinction; GPA: 3.65• Rotation education at campus in London, England• Action Project: Designed comprehensive content marketing strategy for Elefint Designs

Brett J. Ruffenach

(520) 904-7343

brettruffenach@gmail.com

Skype: BrettRuffenach

Twitter: @brettruffenach

ContactProfile

Branding • Writing • Digital Marketing • Social Media • Analytics • Content Management • Online Advertising • Project Management • Blogging

Relevant Knowledge, Skills, and Training

Work Experience

SOPRESO, Kft | Budapest, HUngary

• Increased daily web traffic by 150% over six months. • Built from the ground up a centralized sales funnel through Adwords, Facebook, LinkedIn, and Blog – created

tracking system across all channels to measure performance • Implemented comprehensive scrum project management systems that increased efficiency and team

communication. • Produced all English content and written communications – blog, ebook, social media, copywriting and

informational materials

January - August 2014Audience Response System startup, established November 2013. 12 employees. Software, IT, ARS, Event Management

Kenwood Experiences |San Francisco, CA January - May 2015Small/Medium size Brand Experiences agency, based in San Francisco for 35 years.

Marketing Coordinator| Leading pilot project in content marketing for newly re-branded agency. Execute social media strategy across all major social media platforms. Collect and analyze metrics for social media performance, using insights to determine future content marketing strategy. Built Salesforce system, validating and migrating client information from previous CRM.

Marketing Team Leader | Managed a team of three in the development and execution of a comprehensive online marketing strategy through SEO, Google Adwords, and Facebook.

Leadership Experience

As the world’s largest student-run organization based in univeristy chapters within 110 countries, AIESEC promotes leadership development and cultural understanding by exchanging thousands of students and recent graduates on paid internships.

Visited 14 countries and attended over 20 leadership development conferences during membership.

• Created a website with new brand concept, resulting in a 200% increase in web traffic over six months• Coached 6 local committee vice presidents of outgoing exchange throughout Arizona, California, and Washington• Tracked online presence through Facebook Insights, HootSuite, Google Analytics `

A I E S E C I n t e r n at i o n a l

National Coordinator, Outgoing Exchange Marketing | AIESEC United States

September 2009 – 2014

January - December 2012

President | AIESEC Arizona State January - December 2013• Increased committee membership applications by 250% in 2013• Increased product delivery efficiency rate by 103% • Facilitated over 30 hours of training sessions in leadership, team management, coaching, and operations• Managed ~$32,000 budget

Johnson & Johnson Corporate Citizenship Trust | Cork, Ireland June – July 2012

• Researched social media initiatives by non-profit partners and competitors • Surveyed target audience regarding knowledge of CSR initiatives and usage of social media platforms, • Designed and released monthly newsletter about CSR initiatives by Johnson & Johnson• Provided assistance in the editing of content for website

ASU Career Services | Phoenix, AZ September 2012 - May 2013

Company Nurse, LLC | Phoenix, AZ May - December 2013

Workers compensation company providing commercial, contracted triage support to injured employees

Arizona State University’s program designed to provide various career options to students throughout the university.

Digital Marketing Coordinator | Redesigned company brand, creating cohesive color, graphic, and typographic

identify. Restructured and rewrote content on companynurse.com.

Multinational medical devices, pharmaceutical and consumer packaged goods manufacturer.

Program Outreach Coordinator | Managed strategy for marketing via social media platforms for High Impact Careers initiative

Communications Intern | Assisted in efforts to create and share content regarding Johnson and Johnson CSR initiatives in EMEA Region

Additional Information

Languages | Spanish – Intermediate

Technologies | Expert in Apple working environment; Intermediate graphic design skills – Illustrator, Photoshop, Indesign; basic understanding of HTML, CSS;

Interests and Fun Facts | Music – Avid festival attendee, regular contributor to album reviews at music blog showbams.com, Favorite album: Arcade Fire, The Suburbs; Travel – Visited over 20 countries in past 4 years; Favorite Film: There Will Be Blood; Left-Handed; Never been stung by a bee; Burrito filling of choice: al pastor; Casual guitar player; Favorite U.S President: Woodrow Wilson;