BRENDA WOLFE 1110 W Fern Ave, Redlands, CA 92373

wolfe.brenda@gmail.com (919) 802-6085 linkedin.com/in/wolfebrenda

ACCOMPLISHED SENIOR PRODUCT MANAGERSenior Product Manager with 15+ years of experience. Proven track record of defining and launching successful new products and significantly increasing revenue and customer satisfaction for existing products. Strong customer advocate with a passion for creating the most desirable, useful, high-quality software possible given constraints and deadlines.

SKILLS Researching market needs, clearly

articulating and documenting requirements and use cases

Use of Agile frameworks, including Scrum Usability testing and user experience

improvement Using data analysis to inform product

decisions Product evangelism and crafting

memorable presentations Communicating the product value

proposition and positioning to internal and external audiences

Analytics, including machine learning, data mining, time series, forecasting, spatial data analysis (GIS), and traditional statistics and econometrics

Experienced using Microsoft Team Foundation Server (TFS), Altassian JIRA, Camtasia Studio, ArcGIS, SAS, Tableau, and Balsamiq Mockups

Familiarity with SQL, MySQL, Hadoop, and Git/GitHub

PROFESSIONAL EXPERIENCEEsri – Redlands, California Market-leading Geographic Information System (GIS) software vendor.

Senior Product Manager (January 2016– Present) Creating a new product for local governments that will enable them to apply data across

departments and jurisdictions to mayoral initiatives for more effective policy outcomes. Industry Marketing Manager (October 2014– January 2016)

Evangelized how governments can combine spatial data analysis with “smart city” technologies such as real-time sensor data, Internet of Things (IoT) connectivity, and 3D modeling of urban design proposals.

Established a new “Hub” program alongside members of Professional Services, Sales, and Education teams that will enable cities to better engage startups, academia, NGOs, citizens, and businesses by using the Esri platform.

Product Manager (February 2007 – October 2014) Determined the product vision and roadmap for multiple cloud (SaaS) products, mobile apps,

and mapping add-ins for Microsoft Office and business intelligence (BI) systems. Collaborated with UX/UI professionals to vastly improve the user interface of a SaaS product,

Business Analyst, used by real estate professionals to research market demographics. Received rave reviews from customers and set a new internal standard for usability and design.

Based on market research, created a spin-off SaaS product, Community Analyst, for the public sector. Increased revenue 33% in the first year as a result. Launched the new product in front of a live audience of 15,000 attendees at the Esri User Conference.

Increased SaaS product subscriptions 30% annually on average. Created new, innovative spatial analysis and data querying tools used across products and

engineering teams. Provided leadership to less experienced product management team members.

Frequently called upon by the president of the company, Jack Dangermond, to meet with important customers, partners, and visiting celebrities. Created on-the-fly presentations that conveyed the value of the technology and made the software resonate with them personally.

SAS Institute – Cary, North CarolinaLeading advanced analytics software vendor. As of 2012, the largest privately held software company in the world.

Product Manager (September 2000 – February 2007) Determined the immediate and 3- to 5-year direction of all SAS time series forecasting and

econometrics offerings. Worked with the Development team to transform underutilized analytics capabilities into one

of the most successful product lines at SAS. Increased direct product line revenue by 65% and spurred additional revenue for supporting

products. Launched two highly successful enterprise forecasting products, SAS® High-Performance

forecasting and SAS® Forecast Server. Products are still considered among the crown jewels of the SAS product suite and provide the foundation for industry vertical solutions.

Guided the creation of a forecasting application that was easy for non-statisticians to use, yet powerful.

Identified, recruited, and managed early adopter and beta program customers in the United States, Australia, and Europe.

Systems Engineer (December 1998 – September 2000) Strategized with sales representatives to develop presentations and software demonstrations

that addressed customers’ needs. Provided product expertise for forecasting, econometrics, data mining, and web site analysis

products. Built software prototypes for customers, often using data they supplied. Demonstrated software products at conferences, trade shows, and user group meetings. Trained new employees on analytical products.

Montana Department of Revenue – Helena, MontanaEconomist/Tax Policy Analyst (September 1996 – November 1998)

Used SAS programming and analytical expertise to perform analyses for the Director of the Revenue Department and the Montana State Legislature.

Estimated the fiscal impacts of tax-related legislation during Montana’s legislative session. Produced income, sales, and telecommunications tax revenue forecasts for the Governor’s

budget process.

EDUCATION AND TRAININGMaster of Science, Applied Economics, May 1996

Bachelor of Science, Statistics and Economics, August 1993Montana State University – Bozeman, Montana

Highest honors Phi Kappa Phi and Pi Mu Epsilon honor societies

Additional Post-Graduate CourseworkNorth Carolina State University – Raleigh, North Carolina

Introduction to Geographic Information Systems, 2006

Applied Time Series Analysis, 2004

Ongoing Professional Development Multiple MOOC courses relating to analytics

Specialized Training Practical Product Development –

Pragmatic Marketing, Inc., **Pragmatic Marketing Certification**

Working with Development – Pragmatic Marketing, Inc.

In Search of Excellent Requirements – Orasi Global Services

Solution Selling – Sales Performance International

Press and Media training – C3

and programming Regularly attend meetups on anything

analytical or product management related Attend annual Product Camps to learn and

share product management experiences

Communications Public Speaking training – C3

Communications Scrum training – Innovel, LLC.