breakfastmeeting - erik scarcia - spaces amsterdam
DESCRIPTION
Keynote on Marketing Solid presence and doing the right thingsTRANSCRIPT
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Breakfast-Meeting
Erik Scarcia
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“A story that sticks with minimal effort”
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Disclaimer
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Today!
• Fundamentals
• Reality
• Triggers
• M.E.S.S
• No-Brainers
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FUNDAMENTALS
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You don’t have to know exactly
how everything works!
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Surf the waves!
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You
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But it feels like this!
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It’s not about you!
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youclient
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Success
StoryDelivery
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Content Context
“Royal Duo”
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[Trias Internettica]
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Information!
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Impulses!
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Possibilities!
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[Stress of Choice]
?
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[Optimal Minimalism]
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[Minimum Effective Dose]
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Triggers
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Filtering
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Disruptive!
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1. Instinct!
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2. IntuitionFeeling!
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Generation Y
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3. Peers!
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[Justification]
4. Thinking!
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Success = Story + Delivery
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M.E.S.S.
• Legacy
• Story & Analysis
• Strategy & Tactics
• Workflow & Actions
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Value
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Brand!
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Legacy
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Legacy
• How should your clients feel about you
• What should your clients think about you
• Will they do business with you again
• Will they refer you to their network
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Why/How/What
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ComsigliereWHY?We believe that happiness, attention and money flow towards value; if you create, organize and promote your value in a clear, sound and positive way, the results will always be positive.
A valuable story deserves to be shared, experienced and rewarded.
HOW?We deliver value by:Sharing insights & knowledgeShowing possibilities & examplesTaking the lead, if necessary, to get things done WHAT?What we do:Strategic & Marketing AdviceConsigliere/sparringpartnerTrainer/Speaker
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Why
We believe that...
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How
We do that by...
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What
What we do is...
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Once upon a time...Every day...One day...Because of that...Because of that...Until finally...
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TimeTime
WHW
Story
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“Social Memememedia!”
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Tactics
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Timelines
Urgent/Actual
External X
Sector
Own Organization
Target-Audiences
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Community
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Team!
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Workflow & Actions
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RCE
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Introvert Extravert
Tasks/Thinking
People/Feeling
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No-brainers!
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Be nice!
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BE HONEST!
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Listen!
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Give!
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Look good!
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Humor!
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PerspectiveS!
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Focus!
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Service!
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No Bullshit!
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Disrupt!
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Test!
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Keep the best!
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Questions