brazilian orange juice: en route to sustainability

9
BRAZILIAN ORANGE JUICE: EN ROUTE TO SUSTAINABILITY

Upload: citrusbr

Post on 27-Mar-2016

221 views

Category:

Documents


0 download

DESCRIPTION

CitrusBR's folder about sustainability of Brazilian orange juice

TRANSCRIPT

Page 1: Brazilian Orange Juice: En route to sustainability

BRA

ZIL

IAN

ORA

NG

E JU

ICE:

EN

RO

UT

E TO

SU

STA

INA

BILI

TY

Page 2: Brazilian Orange Juice: En route to sustainability

THE ORIGIN /_NgVYx` SYNc\_` a_NcRY aU_\bTU\ba aUR d\_YQ V[ TYN``R` \S \_N[TR WbVPR�

0Va_b` S_bVa `RRQ` PNZR a\ /_NgVY dVaU aUR SV_`a P\Y\[VgR_`� V[ aUR ORTV[[V[T \S aUR �#aU PR[ab_f� AUR `RRQ` NQN]aRQ a\ \b_

PYVZNaR N[Q YN[Q V[ `bPU N [Nab_NY dNf aUNa V[ [\ aVZR Na NYY aUR \_N[TR a_RR` N[Q \aUR_ PVa_b` S_bVa a_RR` O_\bTUa V[ S_\Z

.`VN dR_R NY_RNQf ZV[TYV[T dVaU aUR /_NgVYVN[ a_\]VPNY YN[Q`PN]R� .[Q NYaU\bTU aURf VZZRQVNaRYf NQWb`aRQ a\ PYVZNaR� PVa_b`

dN` \[Yf `RR[ N` \[R \S aUR Z\`a ]_\ZV`V[T Ob`V[R``R` V[ aUR P\b[a_f !�� fRN_` YNaR_� 6[ aUR ]N`a "� fRN_` PVa_VPbYab_R

UN` ZNab_RQ� AUR SRN`VOVYVaf \S ]_\QbPV[T WbVPR N[Q Of]_\QbPa` Na N P\Z]RaVaVcR P\`a N[Q UVTU ^bNYVaf UN` Naa_NPaRQ V[cR`a\_`

a\ aUR V[Qb`a_f� AURf dR_R dVYYV[T a\ aNXR aUR /_NgVYVN[ PVa_b` ]_\QbPaV\[ a\ aUR S\b_ P\_[R_` \S aUR d\_YQ� 5\dRcR_� aUV`

V[VaVNaVcR UNQ N[ RZORQQRQ PUNYYR[TR( ]_\QbPaVcVaf� NSaR_ NYY P\Z]N[VR` Zb`a OR ]_\SR``V\[NYVgRQ N[Q V[cR`a V[ OV\aRPU[\Y\Tf

_R`RN_PU N` dRYY N` ]_\QbPaV\[� Y\TV`aVP` N[Q \cR_NYY V[ YNO\_ _RYNaV\[`�

AUR �&%�`� AUR_R dN` N TY\ONY \_N[TR WbVPR ]_\QbPaV\[ P_V`V` _R`bYaV[T S_\Z `bPPR``VcR UNVY `a\_Z` V[ 3Y\_VQN V[ aUR B[VaRQ @aNaR`�

AUNa dN` aUR dV[Q\d \S \]]\_ab[Vaf aUNa /_NgVY UNQ Y\[TRQ S\_� 6[ aUR R[QYR`` U\_Vg\[ \S \_N[TR T_\cR` `]_RNQ aU_\bTU\ba

aUR `\baURN`a _RTV\[ \S /_NgVY� [Rd `\YVQ Ob`V[R`` ORTN[ a\ SY\b_V`U� dVaU N[ V[[\cNaVcR YNO\_ ]UVY\`\]Uf N[Q V[VaVNaVcR` S\_ aUR

`aN[QN_Q` Na aUR aVZR aUNa d\bYQ PR_aNV[Yf PUN[TR aUR /_NgVYVN[ NT_VOb`V[R`` P\[aRea S\_RcR_� @\\[ PNZR aUR _R`bYa`�

6[ YVaaYR aVZR aUR P\b[a_f a\\X \[ N YRNQR_`UV] ]\`VaV\[ V[ aUR

V[Qb`a_f� A\QNf� \cR_ UNYS aUR \_N[TR WbVPR \[ aUR ]YN[Ra P\ZR`

S_\Z /_NgVYVN[ T_\cR`� ;\d aUR PUNYYR[TR V` a\ V[P_RN`R /_NgVYVN[

\_N[TR WbVPR P\[`bZ]aV\[ V[ aUR ZN_XRa` dR UNcR NY_RNQf _RNPURQ

N[Q _RNSSV_Z aUR P\ZZVaZR[a ZNQR Of aUR PVa_VPbYab_R PUNV[ a\

`b`aNV[NOYR QRcRY\]ZR[a V[ aUR TY\ONY N_R[N�

;\a `V[PR a\QNf� aUR NTR[QN \S aUR /_NgVYVN[ \_N[TR WbVPR V[Qb`a_f UN` ORR[ a\ _RNSSV_Z Va`

P\ZZVaZR[a a\ `b`aNV[NOYR QRcRY\]ZR[a� AUR V[Qb`a_f V` N TY\ONY YRNQR_ V[ PVa_b` WbVPR`

]_\QbPaV\[ N[Q Re]\_a` `V[PR aUR %�`� V[ NQQVaV\[ a\ N cN[TbN_Q ]\`VaV\[ S\_ NQ\]aV[T

[Rd ]_NPaVPR` N[Q VZ]_\cRZR[a` V[ aUR T_\cR`� V[Qb`a_f N[Q V[ Y\TV`aVP`� 2cR_ `V[PR aUR

S\b[QNaV\[ \S 0Va_b`/?� aUR V[Qb`a_f UN` ZNab_RQ N[Q NQcN[PRQ V[ \_QR_ a\ V[P_RN`R aUR

a_N[`]N_R[Pf N[Q QV``RZV[NaR a\ NYY `aNXRU\YQR_` N[Q aUR ]bOYVP V[ TR[R_NY aUR `a\_f \S CIT

RUSB

R M

ESSA

GE

N[ VZ]\_aN[a V[Qb`a_f a\ /_NgVY N[Q a\ aUR d\_YQ� DVaUV[ aUV` P\[aRea dR UNcR TNaUR_RQ `\ZR [\aRd\_aUf

UVTUYVTUa` V[ _RYNaV\[ a\ `b`aNV[NOVYVaf� N` dR ORYVRcR aUV` V` aUR ]NaU a\dN_Q` P\[aV[b\b` VZ]_\cRZR[a�

(Christian Lohbauer – CitrusBR Executive President)

Page 3: Brazilian Orange Juice: En route to sustainability

CIT

RUSB

R

HOW THE BRAZILIAN ORANGEJUICE INDUSTRY WORKS

During the orange juice production process there is no solid waste.All parts of the fruit areutilized, and water and energyare used in a sustainable way

PORT OFSANTOS

FOREIGN PORT

6[ \_QR_ a\ SNPR V[UR_R[a PUNYYR[TR` a\ T_\daU N[Q R`aNOYV`U

[Rd `a_NaRTVP YV[R` \S NPaV\[ a\dN_Q` `b`aNV[NOYR QRcRY\]ZR[a�

P\Z]N[VR` S_\Z aUR /_NgVYVN[ PVa_VPbYab_R V[Qb`a_f UNcR QRPVQRQ a\

W\V[ UN[Q` dVaU 0Va_b`/?� 0Va_b`/? UN` ORR[ NPaVcR `V[PR ���&� aUR

R[aVaf _R]_R`R[a` aUR ZNV[ PVa_b` WbVPR ]_\PR``\_` N[Q Re]\_aR_` V[

/_NgVY N[Q NO_\NQ�

AUR \OWRPaVcR \S 0Va_b`/? V` a\ NSRTbN_Q aUR P\YYRPaVcR V[aR_R`a` \S

PVa_b` WbVPR Re]\_aR_`( Z\[Va\_ V[aR_[NaV\[NY a_NQR V``bR`( V[aR_cR[R

\[ aUR RYVZV[NaV\[ \S a_NQR ON__VR_`( NQc\PNaR V[`aVabaV\[NY

V[aR_R`a`( ]_\Z\aR aUR Naa_VObaR` \S /_NgVYVN[ \_N[TR WbVPR|N[Q

Va` Of]_\QbPa`|V[ aUR ZNV[ V[Qb`a_f�_RYNaRQ S\_bZ`� .[Q NY`\

_R]_R`R[a aUR V[aR_R`a` \S 0Va_b`/? ZRZOR_` dVaU T\cR_[ZR[a

O\QVR`� V[ /_NgVY \_ V[aR_[NaV\[NYYf�

.QQVaV\[NYYf� aUR R[aVaf UN` ORR[ R[QRNc\_V[T RSS\_a` a\ a_R[TaUR[

aUR V[Qb`a_fx` _RYNaV\[`UV] dVaU QVSSR_R[a aNXRU\YQR_`� R[P\b_NTV[T

aUR QVNY\TbR ORadRR[ Va` ZRZOR_`� aU_\bTU aURZNaVP P\ZZVaaRR`

N[Q ZRRaV[T` dVaU `VZVYN_ N``\PVNaV\[` N[Q T\cR_[ZR[a O\QVR`

V[ \_QR_ a\ ]_\cVQR Z\_R cV`VOVYVaf a\ aUR T\\Q ]_NPaVPR` \S aUR

/_NgVYVN[ PVa_VPbYab_R PUNV[ R[ _\baR a\ `b`aNV[NOVYVaf�

0Va_b`/? V[aR_NPa` [\a \[Yf dVaU ZNW\_ WbVPR ]_\PR``\_`� Oba

NY`\ dVaU aUR R[aV_R V[Qb`a_fx` ]_\QbPaV\[ PUNV[� OR Va V[ /_NgVY \_

V[aR_[NaV\[NYYf� R`]RPVNYYf dVaU V[]ba P\Z]N[VR`� T_\dR_`� P\\]`�

O\aaYR_`� _RaNVYR_`� ;4<` N[Q aUR T\cR_[ZR[a� `\ aUNa a\TRaUR_

aURf PN[ SV[Q `b`aNV[NOYR NYaR_[NaVcR` S\_ aUR PUNYYR[TR` aUNa aURf

dVYY SNPR dVaU aUR V[P_RN`R V[ ]_\QbPaVcVaf V[ aUR b]P\ZV[T fRN_`�

Page 4: Brazilian Orange Juice: En route to sustainability

ECONOMICPERFORMANCE

Citriculture in figures:

{ /_NgVY Re]\_a` ����� aU\b`N[Q a\[` \S \_N[TR WbVPR ]R_ fRN_ \[ NcR_NTR yR^bNY a\ 30<7 Na ##o /_Ve �WbVPR P\[PR[a_NaV\[ YRcRY�z�

{ 2cR_f ����� XT \S \_N[TR` fVRYQ "" XT \S WbVPR N[Q \aUR_ Of]_\QbPa`.

@b]R_YNaVcR SVTb_R` `U\d aUR VZ]\_aN[PR \S PVa_VPbYab_R S\_ aUR /_NgVYVN[ RP\[\Zf� AUR PUNYYR[TR V` a\ `a_R[TaUR[ \b_ YRNQR_`UV]�

<_N[TR WbVPR V` aUR Z\`a P\[`bZRQ S_bVa�ON`RQ ORcR_NTR V[ aUR

d\_YQ| "� `UN_R NZ\[T WbVPR`� 2b_\]R V` aUR ZNV[ QR`aV[NaV\[ \S

/_NgVYVN[ WbVPR Re]\_a`� 6[ ����� TY\ONY Re]\_a` \S aUR dU\YR PVa_VPbYab_R

a\aNYRQ ��"& ZVYYV\[ a\[` \S ]_\QbPa \_ B@� ��$� OVYYV\[ V[ _RcR[bR`�

_R]_R`R[aV[T ��&� \S /_NgVYVN[ NT_VOb`V[R`` Re]\_a`�

6[ aUR _N[XV[T \S TY\ONY Re]\_a` \S SN_ZV[T ]_\QbPa`� /_NgVYx` `UN_R

V[ \_N[TR WbVPR _N[X` SV_`a� S\YY\dRQ Of P\SSRR� ORRS� ]\bYa_f� `bTN_�

RaUN[\Y N[Q `\fORN[�

THREE OUT OF EVERY FIVE GLASSES OF ORANGE JUICE

CONSUMED WORLDWIDE ARE PRODUCED IN BRAZIL

BRAZIL PRODUCES OVER HALF THE ORANGE JUICE

CONSUMED IN THE WORLD USING LESS THAN 1.2%

OF BRAZILIAN PLANTED AREA

BRAZILIAN ORANGE JUICE HOLDS APPROXIMATELY

80% OF GLOBAL EXPORTSB^daRT)�BTRTg�!�

KEY MARKETS

68.09%

14.5%

6.1%

4.7%

6.7%

EU +

Switzerland

USA

Japan

China

Others

IN T

HO

USA

ND

TO

NS

OF

FCO

J 66

o BR

IX E

QU

IV.

MIL

LIO

NS

OF

US$

F.O

.B.

2000

200

500

1,000

1,500

2,000

2,500

400

6001,033

1,2761,348

1,214

1,3621,314

1,4061,310

1,415

1,291 1,300

845

800

1,000

1,200

1,400

1,600

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

1,0701,192

1,468

1,996

1,6191,619

2,376

2,251

1,058 1,110

1,1991,154

BRAZILIAN ORANGE JUICE EXPORTS

Source: Secex

6[ aU\b`N[Q a\[`\S 30<7 ##o Brix

Millions of B@� 3�<�/�

Page 5: Brazilian Orange Juice: En route to sustainability

SOCIALPERFORMANCE

0Va_VPbYab_R dN` \[R \S aUR P_\]` aUNa ^bVPXYf R`aNOYV`URQ

d\_XR_`x ]_\aRPaV\[ N[Q `b]]\_a _bYR`� 6[ N SVRYQ Q\ZV[NaRQ Of

V[S\_ZNY YNO\_ _RYNaV\[`� ]_NPaVPR` S\Pb`RQ \[ a_NV[V[T� URNYaU

N[Q `NSRaf� V[[\cNaRQ `R_cVPR _R[QR_V[T� R`]RPVNYYf Qb_V[T aUR

]YN[aV[T N[Q UN_cR`aV[T aNTR`� P_RNaRQ _\\Z S\_ N cV_ab\b` PfPYR

aUNa `aN_a` dVaU _RP\T[VaV\[� Z\cV[T \[ a\ NPX[\dYRQTRZR[a b]

a\ ^bNYVaf \S `R_cVPR _R[QR_RQ V[ RNPU `aNTR�

DUR[ N TYN`` \S \_N[TR WbVPR V` `R_cRQ N[fdUR_R V[ aUR d\_YQ� Va

aNXR` dVaU Va N [bZOR_ \S `\PVNY OR[RSVa`� :\_R aUN[ P\Z]YfV[T

dVaU YRTV`YNaV\[� aUR V[Qb`a_f V` NdN_R \S aUR VZ]\_aN[PR \S

Rc\YcV[T V[ `\PVNY _R`]\[`VOVYVaf ZNaaR_`� AUV` PN_R V[PYbQR`

S_\Z b[VS\_Z` a\ `]RPVNY ]R_`\[NY ]_\aRPaV\[ R^bV]ZR[a ZNQR

a\ ]_\cVQR Z\_R `NSRaf N[Q P\ZS\_a S\_ d\_XR_`� b] a\ aUR

NQ\]aV\[ \S ZN[f NQQVaV\[NY d\_XR_`x OR[RSVa` aUN[ Wb`a aU\`R

_R^bV_RQ b[QR_ YNd�

.[\aUR_ V[VaVNaVcR UN` ORR[ a\ QVNY\TbR N[Q d\_X a\TRaUR_ dVaU

aUR P\ZZb[VaVR` `b__\b[QV[T aUR ]_\QbPaV\[ N_RN` `RRXV[T

`\PVNYYf SNV_ `\YbaV\[` NYVT[RQ dVaU aUR cNYbR` \S _R`]RPa N[Q

RaUVP`� .[Q� Z\_R VZ]\_aN[aYf� OR `b_R aUNa aUR`R cNYbR` N_R

]_NPaVPRQ V[ aUR R[aV_R PVa_VPbYab_R PUNV[ S_\Z ]YN[aV[T aUR SV_`a

`RRQ` a\ aUR `NYR \S WbVPR a\ S\_RVT[ ZN_XRa` dVaU aUR `NZR

RSS\_a N[Q V[aRT_Vaf�

6[ aUR UN_cR`aV[T NPaVcVaf� S\_ V[`aN[PR� aUR_R V` [\ QVSSR_R[PR

ORadRR[ ZR[ N[Q d\ZR[� \[ aUR \aUR_ UN[Q aUR _R]bQVNaV\[

\S PUVYQ YNO\_ V` \[ aUR _NQN_ \S aUR R[aV_R PVa_VPbYab_R PUNV[ N` N

]_NPaVPR aUNa UN` ORP\ZR Z\_R N[Q Z\_R R[P\b_NTRQ Of T_\dR_`�

AUR V[Qb`a_f UN` ORR[ NYR_a [\d S\_ `\ZR QRPNQR` `\ aUNa PUVYQ

YNO\_ V` [\a RZ]Y\fRQ V[ N[f `aNTR \S aUR Ob`V[R`` PUNV[� 6[

aUR PVaVR` \S ._N_N^bN_N N[Q 6a¾]\YV`� V[ aUR `aNaR \S @À\ =NbY\�

S\_ V[`aN[PR� aUR_R V` N ]_\WRPa aUNa ZNV[aNV[` `b]]YRZR[aN_f

RQbPNaV\[ PR[aR_` dVaU Zb`VP� `]\_a` N[Q R[cV_\[ZR[aNY

NdN_R[R`` P\b_`R`� AUR V[VaVNaVcR V` PR_aVSVRQ Of aUR .O_V[^

3\b[QNaV\[ `RNY� NVZRQ Na _R]_R``V[T PUVYQ YNO\_ ]_NPaVPR` Of

Z\OVYVgV[T `\PVRaf N[Q NQc\PNaV[T PUVYQ_R[ N[Q aRR[NTR_ _VTUa`�

AUR `\PVNY S\Pb` V` ReaR[QRQ a\ `ZNYY T_\dR_`� aU_\bTU aUR

3b[QRPVa_b` ]_\T_NZ� .SaR_ NYY� aUR TbN_N[aRR \S URNYaUf T_\cR`

N[Q ]_\`]R_\b` Ob`V[R`` V` `UN_RQ dVaU aUR P\ZZb[Vaf ZNQR b]

\S \_N[TR T_\dR_`� AUR 3\b[QNaV\[ \SSR_` aURZ a_NV[V[T P\b_`R`

N` dRYY N` aRPU[VPNY YVaR_Nab_R N[Q ZNTNgV[R`� N[Q ]R_V\QVPNY

visits from agronomists.

AU_\bTU ]N_NYYRY RSS\_a`� P\Z]N[VR` P_RNaR N[Q ZNV[aNV[ `\PVNY

]_\WRPa` V[ aUR P\ZZb[VaVR` V[ dUVPU aURf \]R_NaR� .[Q aURf

UNcR N[ RfR \ba S\_ ON`VP PN_R� `bPU N` V[cR`aV[T V[ Y\PNY YNO\_

NYVT[RQ dVaU aUR 3RQR_NY 4\cR_[ZR[ax` 0UVYQ 9NO\_ 2_NQVPNaV\[

]_\T_NZ� AUR .O_V[^ `RNY� ]_R`R[a V[ ���� \S aUR P\Z]N[VR`� V`

aUR TbN_N[aRR \S aUV` P\ZZVaZR[a�

.[Q `V[PR `\PVNY N[Q R[cV_\[ZR[aNY V[QVPNa\_` Rc\YcR� Va V` NYY aUR

Z\_R [Nab_NY aUNa N Ob`V[R``x P\_]\_NaR ZN[NTRZR[a N` N dU\YR

ZN_PUR` a\ aUR _UfaUZ \S P\_]\_NaR T\cR_[N[PR� @aN_aV[T V[ �����

N[ R[P\Z]N``V[T QV`Pb``V\[ ORTN[ N[Q NYY aUR aNTR` \S aUR PUNV[

N_R d\_XV[T a\ ZNXR ]_VPV[T N SNV_� ONYN[PRQ� URNYaUf� N[Q NO\cR

NYY� a_N[`]N_R[a R^bNaV\[� 3VTb_R`� V[S\_ZNaV\[ N[Q _NaV\[NYR a\

_RNPU aUR cNYbR` ]_NPaVPRQ S\_ ObfV[T \_N[TR` N_R QV`Pb``RQ N[Q

`UN_RQ� 2cR[ P_\] N[Q V[cR[a\_f \baY\\X`� dUVPU b] a\ N dUVYR

ONPX dR_R _R`a_VPaRQ� N_R Pb__R[aYf dVQRYf QV``RZV[NaRQ� `\ N`

a\ ZVaVTNaR V[`RPb_Vaf N[Q `]RPbYNaV\[� AUR \]R[V[T \S V[S\ V[

NQQVaV\[ a\ aUR RSS\_a` a\ R`aNOYV`U 0\[`RPVa_b`� `U\d` aUNa aUR

V[Qb`a_f UN` PUN[TRQ N Y\a V[ aUR ]N`a fRN_` N[Q V` dVYYV[T a\

P\[aV[bR \[ aUR ]NaU \S QVNY\TbR N[Q a_N[`]N_R[Pf�

6; <;2 F2.?� A52 /?.G696.; 06A?B@ 05.6;

{ 6` _R`]\[`VOYR S\_ � � aU\b`N[Q QV_RPa N[Q V[QV_RPa W\O`{ =Nf` B@� $%�! ZVYYV\[ V[ `NYN_VR`

{ 0\YYRPa` B@� �%& ZVYYV\[ V[ aNeR`

DUR[ N TYN`` \S \_N[TR WbVPR V` `R_cRQ N[fdUR_R V[ aUR d\_YQ�Va V` `R_cRQ NY\[T dVaU N `Ra \S `\PVNY OR[RSVa`�

Individual Protection Equipment - IPE

=_\aRPaVcR RfRdRN_ dVaU BC.�BC/ ]_\aRPaV\[� dNaR_ _R]RYYR[a PY\aUV[T� ZNQR S_\Z SNO_VP aUNa NYY\d` aUR NV_ a\ SY\d N[Q Nc\VQ` aUNa ]_\QbPa` `]_NfRQ \[ aUR P_\]` ]R[Ra_NaR` aUR PY\aUV[T� .[Q NY`\' TY\cR`� UNa� O\\a` and sunscreen.

glovesbag

veil

apron withsleeves

protectiveeyewear

gaiters

boots

Page 6: Brazilian Orange Juice: En route to sustainability

HEC

TARE

S

BOX

ES /

HEC

TARE

S

500,000

600,000

700,000

800,000 700

600

500

400

300

200

620

,770

719,

735

736,

770

766,

640

776,

690

609,

745

581,

487

586,

937

600

,060

587,

935

574,

510

571,

532

584,

096

592,

566

551,

901

531,

27443

3

406 49

6

370 41

6

487

570

616

545

614

613

616

625

601

606

639

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

ENVIRONMENTPERFORMANCE

.PP\_QV[T a\ /_NgVYx` a_NQVaV\[ N[Q ]_\QbPaV\[ c\YbZR� Va V` aUR

P\b[a_f aUNa TNaUR_` aUR OR`a P\[QVaV\[` a\ V[P_RN`R ]_\QbPaV\[

dVaU R[cV_\[ZR[aNY ONYN[PR� . ]_\\S \S aUNa V` aUNa 0Va_b`/?

P_RNaRQ N `b`aNV[NOVYVaf `bOP\ZZVaaRR a\ QVNT[\`R aUR NQcN[PR`

N[Q _RaUV[X aUR Z\`a RSSVPVR[a ]_NPaVPR` S\_ /_NgVYVN[ \_N[TR

WbVPR ]_\QbPaV\[�

.Z\[T aUR ZNV[ NQcN[PR` V[ aUR V[Qb`a_f� dR PN[ ZR[aV\['

1) Rational land use?RTN_QYR`` \S aUR V[Qb`a_fx` YRNQR_`UV]� \_N[TR T_\dV[T V[ /_NgVY V`

\[R \S aUR NPaVcVaVR` aUNa b`R` aUR YRN`a NZ\b[a \S YN[Q' \[Yf ����

\S aUR a\aNY ]YN[aRQ YN[Q N[Q ��!�� \S SN_ZV[T YN[Q V[ aUR P\b[a_f

N_R b`RQ Of PVa_VPbYab_R� (Source: “O Retrato da Citricultura Brasileira” (The Portrait of

1aPiX[XP]�2XcaXRd[cdaT�� �!� ���� ?a^U��<PaR^b� 5PeP�=TeTb�� ?W3� P]S� cWT� !��%� 8164�0VaXRd[cdaP[� P]S�

Livestock Census)

2) Production systemAU_\bTU\ba aUR ]N`a QRPNQR`� aUR V[Qb`a_f UN` VZ]YRZR[aRQ ZN[f

VZ]_\cRZR[a` N[Q aRPU[\Y\TVPNY V[[\cNaV\[` V[ SR_aVYVgNaV\[� V__VTNaV\[�

AUR 0Va_b`/? `b`aNV[NOVYVaf `bOP\ZZVaaRR d\_X` a\ NYVT[ aUR ]_NPaVPR` \S aUR PVa_VPbYab_R PUNV[ a\ aUR /_NgVYVN[ =\YVPf \[ 0YVZNaR 0UN[TR N[Q a\ aUR 9\d 0N_O\[ .T_VPbYab_R =_\T_NZ� N` dRYY N` a\ P\Z]Yf dVaU `a_VPa N[Q VZ]\_aN[a _R^bV_RZR[a` \S P\[`bZR_ ZN_XRa` `bPU N` 2b_\]R� @bPU ]_NPaVPR UN` ORR[ aUR ]N``]\_a a\ `a_R[TaUR[ aUR V[Qb`a_fx` ]_R`R[PR V[ aUR TY\ONY YN[Q`PN]R�

T_\cR QR[`Vaf N[Q `\VY `b`aNV[NOVYVaf NPaVcVaVR`� AUR NQcN[PR` V[ ]_RPV`V\[

NT_VPbYab_R R[NOYRQ N[ V[P_RN`R V[ NcR_NTR ]_\QbPaVcVaf� dUVPU dR[a

S_\Z �" a\[`�UN a\ �& a\[`�UN V[ aUR ]N`a �" fRN_`� dUR_R \ZR T_\cR`

PN[ _RNPU c\YbZR` \S Z\_R aUN[ %� a\[`�UN�

3) Legal milestone.dN_R \S aUR _R`]\[`VOVYVaf \S YN[Q b`R� /_NgVYVN[ PVa_VPbYab_R UN`

R[QRNc\_RQ RSS\_a` a\ P\Z]Yf dVaU aUR _bYR` R`aNOYV`URQ Of aUR

/_NgVYVN[ 3\_R`a_f 0\QR� N` dRYY N` \aUR_ `aNaR N[Q Zb[VPV]NY

_RTbYNaV\[`� @bPU ]_NPaVPR PN[ OR `RR[ V[ 9RTNY ?R`R_cR �cN_VNOYR

]R_PR[aNTR \S RNPU _b_NY ]_\]R_afx` Q\ZNV[ dUR_R ZNV[aR[N[PR V`

ZN[QNa\_f N[Q aUR [NaVcR cRTRaNaV\[ Zb`a OR ]_R`R_cRQ� N_RN` N[Q

=R_ZN[R[a =_R`R_cNaV\[ �]_\aRPaRQ N_RN`� P\cR_RQ \_ [\a Of [NaVcR

cRTRaNaV\[� dVaU aUR R[cV_\[ZR[aNY ]b_]\`R \S ]_R`R_cV[T dNaR_

_R`\b_PR`� YN[Q`PN]R� TR\Y\TVPNY `aNOVYVaf N[Q OV\QVcR_`Vaf� N_RN`

ZNV[aNV[RQ Of aUR V[Qb`a_f� V[ NQQVaV\[ a\ aUR ]_V[PV]YR \S ]_V\_VaVgV[T

\PPb]NaV\[ \S NY_RNQf QRT_NQRQ N_RN` Of \aUR_ P_\]` S\_ ]YN[aV[T

T_\cR`� aUb` P\[a_VObaV[T a\ QRP_RN`R QRS\_R`aNaV\[�

4) Rational water use@]RPVNY NaaR[aV\[ V` NY`\ TVcR[ a\ dNaR_ _R`\b_PR`� 6[ ]YN[a`� aUR

\OWRPaVcR V` a\ b`R aUR YRN`a NZ\b[a \S dNaR_ S_\Z aUR `b]]Yf

[Rad\_X N` ]\``VOYR� ._\b[Q $"� \S NYY dNaR_ [RRQRQ S\_ aUR

]_\QbPaV\[ ]_\PR`` P\ZR` S_\Z aUR S_bVa Va`RYS� _RZ\cRQ Qb_V[T

WbVPR N[Q Of]_\QbPa` ]_\QbPaV\[� 6[`aRNQ \S QV`]\`V[T Va� aUR

dNaR_ V` `a\_RQ N[Q b`RQ S\_ dN`UV[T S_bVa N[Q PYRN[V[T R^bV]ZR[a�

.QQVaV\[NYYf� aUR 0Va_b`/? aRPU[VPNY `b`aNV[NOVYVaf `bOP\ZZVaaRR

ORTN[ N ]VY\a `abQf V[ ���� NO\ba dNaR_ b`R V[ aUR V[Qb`a_f� V[ \_QR_ a\

ZN] RcR[abNY cbY[R_NOVYVaVR` N[Q VZ]_\cR Va` ]_NPaVPR` RcR[ Z\_R�

AREA X PRODUCTIVITY

ORANGES IN THE STATE OF SÃO PAULO �/?.G69�

B^daRT)�<PaZTbcaPc�~�D]XeTabXch� U�BÇ^�?Pd[ �fXcW�SPcP�Ua^\�8164��1aPiX[XP]�8]bcXcdcT� U�6T^VaP_Wh�P]S�BcPcXbcXRb���!� �}�4[PQ^aPcTS�Qh�2Xcadb1A

Area

=_\QbPaVcVaf

Page 7: Brazilian Orange Juice: En route to sustainability

AUR 0Va_b`/? `b`aNV[NOVYVaf `bOP\ZZVaaRR d\_X` a\ NYVT[ aUR ]_NPaVPR` \S aUR PVa_VPbYab_R PUNV[ a\ aUR /_NgVYVN[ =\YVPf \[ 0YVZNaR 0UN[TR N[Q a\ aUR 9\d 0N_O\[ .T_VPbYab_R =_\T_NZ� N` dRYY N` a\ P\Z]Yf dVaU `a_VPa N[Q VZ]\_aN[a _R^bV_RZR[a` \S P\[`bZR_ ZN_XRa` `bPU N` 2b_\]R� @bPU ]_NPaVPR UN` ORR[ aUR ]N``]\_a a\ `a_R[TaUR[ aUR V[Qb`a_fx` ]_R`R[PR V[ aUR TY\ONY YN[Q`PN]R�

.QQVaV\[NYYf� Z\_R _NaV\[NY P\[a_\Y ZRN`b_R` N_R ORV[T N[NYfgRQ

N[Q VZ]YRZR[aRQ V[ PVa_b` ]R`a ZN[NTRZR[a� aU_\bTU OV\Y\TVPNY

P\[a_\Y �b`R \S Sb[Tb` N[Q OR[RSVP V[`RPa`�� `RYRPaVcR P\[a_\Y N[Q

ORUNcV\_NY P\[a_\Y� AUR PN_R T\R` NYY aUR dNf a\ aUR `RRQYV[T

]_\QbPaV\[ `f`aRZ� AUR \cR_ "�� [b_`R_VR` ]_\aRPaRQ Of `P_RR[`

N[Q _RTV`aR_RQ dVaU aUR .T_VPbYab_NY @RP_RaN_VNa \S aUR `aNaR \S @À\

=NbY\ TbN_N[aRR ]YN[a URNYaU \S ]YN[a` aUNa T\ a\ aUR SVRYQ�

3b[QRPVa_b` UN` N P\ZZVaaRR aUNa ZRRa` ]R_V\QVPNYYf a\ b]QNaR

aUR =60 �6[aRT_NaRQ 0Va_b` =_\QbPaV\[� YV`a� aUNa YV`a` aUR ]R`aVPVQR`

]R_ZVaaRQ S\_ b`R \[ PVa_b` V[ /_NgVY� AUR YV`a V` Z\_R _R`a_VPaVcR aUN[

/_NgVYVN[ YNd`� `V[PR Va NVZ` Na P\Z]YfV[T dVaU YNd` S_\Z \cR_ &�

importing countries.

7) Greenhouse Gas (GHG) Emissions.dN_R \S aUR VZ]\_aN[PR \S ORV[T NYVT[RQ dVaU aUR Y\d

PN_O\[ RP\[\Zf� N[Q T\cR_[ZR[a ]\YVPVR` aUNa _RNSSV_Z aUNa

P\ZZVaZR[a� 0Va_b`/? UN` ORR[ a_NPV[T aUR PN_O\[ S\\a]_V[a

`V[PR ���& dVaUV[ aUR P\[aRea \S aUR /_NgVYVN[ =\YVPf \S 0YVZNaR

0UN[TR \S aUR 9\d 0N_O\[ .T_VPbYab_R N[Q aUR Z\_R N[Q Z\_R

QRZN[QV[T _R^bV_RZR[a` \S aUR P\[`bZR_ ZN_XRa S\_ P\[PR[a_NaR

N[Q [\[�P\[PR[a_NaR \_N[TR WbVPR b] a\ aURV_ QRYVcR_f Na aUR

European terminals.

AUR Re]RPaNaV\[ V` aUNa PVa_VPbYab_R dVYY OR aUR SV_`a V[Qb`a_f

V[ aUR /_NgVYVN[ RP\[\Zf a\ UNcR N P\Z]YRaRYf Z\[Va\_RQ

]_\QbPaV\[ ON`R� dUVPU ZNXR` Va RN`VR_ a\ ]b_`bR V[aRT_NaRQ

solutions for CO� RZV``V\[ _RQbPaV\[` a\ aUR NaZ\`]UR_R�

.[\aUR_ _RYRcN[a `RPa\_ V[VaVNaVcR V[ \_QR_ a\ P\[a_VObaR a\

_RQbPR RZV``V\[` V` _RYNaRQ a\ aUR b`R \S RaUN[\Y V[ aUR YVTUa

cRUVPYR SYRRa� .[Q V[ \aUR_ cRUVPYR` /_NgVYVN[ TN`\YV[R V` b`RQ�

dUVPU P\[aNV[` �"� RaUN[\Y( \_ /_NgVYVN[ QVR`RY� dUVPU P\[aNV[`

"� \S OV\QVR`RY� P\[`VQR_RQ N YR`` ]\YYbaV[T NYaR_[NaVcR S\_ aUR

environment.

6a V` d\_aU [\aV[T aUNa NYY P\Z]N[VR` S_\Z aUR V[Qb`a_f UNcR

R[cV_\[ZR[aNY ]\YVPVR`� NVZV[T Na ZVaVTNaV[T R[cV_\[ZR[aNY

VZ]NPa`� ]_\\S \S aUNa V` aUR b`R \S OV\ZN`` N` N `\b_PR \S

R[R_Tf V[ aUR ]YN[a`� N[Q aUR P\[`aN[a P\ZZVaZR[a a\ a_RNaV[T

YV^bVQ N[Q TN` dN`aR�

5) Waste transformation3_bVa dN`aR� `bPU N` ]RRY� `XV[� ]VaU N[Q `RRQ`� N_R NY`\ a_N[`S\_ZRQ

V[a\ Of]_\QbPa`� `bPU N` N_\ZNaVgV[T R``R[PR` N[Q N[VZNY SRRQ�

_R`bYaV[T V[ ���� \S RP\[\ZVP b`R N[Q gR_\ dN`aR \S `\YVQ \_N[TR

dN`aR QV`]\`RQ V[a\ aUR R[cV_\[ZR[a�

6) Low impact fertilizers and pesticidesAUR /_NgVYVN[ PVa_VPbYab_R V[Qb`a_f V` aNXV[T dVQR `aR]` a\dN_Q`

V[aRT_NaRQ ]R`a ZN[NTRZR[a V[ PVa_b` S_bVa`� ?RPR[a _R`RN_PU `U\d`

aUNa N Z\_R _NaV\[NY b`R \S ]R`aVPVQR` V` ]\``VOYR� dVaU `]RPVSVP

N]]YVPNaV\[` aUNa ZNV[aNV[ aUR RSSVPNPf N[Q ZVaVTNaR aUR _V`X` a\

SVRYQ d\_XR_`x URNYaU N[Q a\ aUR R[cV_\[ZR[a� AUR 3b[QRPVa_b`

�3b[Q S\_ 0Va_b` =YN[a =_\aRPaV\[� [\a�S\_�]_\SVa R[aVaf R`aNOYV`URQ

V[ �&$$ dVaU aUR ]b_]\`R \S ZNV[aNV[V[T \_N[TR T_\cR` URNYaUf N[Q

P\Z]RaVaVcR V[ aUR `aNaR \S @À\ =NbY\� V[VaVNaVcR V` VZ]YRZR[aV[T aUR

P\[PR]a \S _RTV\[NY QV`RN`R N[Q ]R`a ZN[NTRZR[a V[ @À\ =NbY\

@aNaR PVa_VPbYab_R� ?R`RN_PU _RcRNY` aUNa P\\_QV[NaRQ ZN[NTRZR[a

P\bYQ OR Z\_R RSSRPaVcR� _NaV\[NY N[Q `b`aNV[NOYR� Of _RQbPV[T aUR

[bZOR_ \S N]]YVPNaV\[` S\_ V[`aN[PR�

.YY ]N_a` \S aUR \_N[TR N_R b`RQ V[ ]_\PR``V[T� AUR N^bR\b`

]UN`R V` _RbaVYVgRQ V[ dN`UV[T S_bVa� SY\\_` N[Q R^bV]ZR[a N[Q

V[ \aUR_ `aNTR` \S aUR dNaR_f ]_\PR``� AUR \VY` N_R b`RQ V[

ZN[f V[Qb`a_VR` `bPU N` aUR S\\Q� P\`ZRaVP`� Q_bT V[Qb`a_f

RaP� <_N[TR WbVPR� P\[PR[a_NaR \_ [\[�P\[PR[a_NaR V` `\YQ

a\ O\aaYR_` NYY \cR_ aUR d\_YQ� N` dRYY N` aUR \_N[TR ]bY]�

dUVPU PN[ NTNV[ OR NQQRQ a\ aUR WbVPR VS PYVR[a dV`UR` a\ Q\

`\� 9N`aYf� dN`aR `bPU N` aUR `XV[� `RRQ� ]VaU \_ [\[�^bNYVSVRQ

oranges for processing are used as raw material for animal

feed production.

100% OF THE FRUIT IS USED

0.5% .^bR\b` ]UN`R

0.1% <VYf ]UN`R

2.7% Pulp

0.9% 1�YVZ\[R[R

1.8% Essential oils

44.8% <_N[TR WbVPR

49.2% =RRY� `RRQ` N[Q ]VaU

Page 8: Brazilian Orange Juice: En route to sustainability

BRA

ZIL

IAN

ORA

NG

E JU

ICE:

EN

RO

UT

E TO

SU

STA

INA

BILI

TY

As the largest orange juice producer in the world, Brazil already knows that improving and multiplying good social, economic

and environmental practices is the most sustainable path to increase productivity. Within this context, the industry, which is

already a market leader and pioneer in adopting good sustainable practices, faces the challenges of increasing transparency,

seeking integration between the links of the chain and especially, the constant improvement in relation to environmental,

social and economic sustainability.

{ Over half the orange juice on the planet comes from Brazilian groves.

{ Europe is the main destination of Brazilian exports.

{ Respectful of labor: adopts practices to increase workers’ safety and comfort in the groves and mitigate health hazards

in the case of pesticide application.

{ CitrusBR fights and repudiates the use of child labor in its entire production chain.

{ The industry is responsible for 230 thousand direct and indirect jobs.

{ Productivity in Brazilian groves has gone from 15 tons/ha to 29 tons/ha in the past 15 years, thanks to the use of

technological innovations and precision agriculture in activities such as fertilization, irrigation, grove population and

appropriate soil use.

{ Most part of the water necessary for the production process comes from the fruit itself.

{ Fruit waste is transformed into byproducts, resulting in zero disposal of solid orange waste.

{ More rational control measures are being analyzed and implemented in citrus pest management, through biological

control, insecticides selective to natural enemies and behavioral control.

{ CitrusBR traces the carbon footprint of the entire concentrate and non-concentrate orange juice production since 2009,

and is developing a pilot project on water use.

{ All the port terminals have ISO 14001 certification.

{ The vehicle fleet has been using more fuel from renewable resources and/or less polluting fuels, such as: ethanol,

Brazilian gasoline (contains 25% ethanol) or Brazilian diesel (contains 5% biodiesel).

{ The Brazilian industry mostly uses energy from renewable resources, such as hydropower plants and burning sugarcane bagasse.

It is worth noting that the Brazilian citrus products follow, voluntarily and strictly, the Sure, Global, Fair (SGF) code of

conduct; the entity has the mission of promoting safety and quality of fruit-based products. From time to time, the SGF

inspects and audits plants, in order to guarantee compliance with European standards and industrial self-regulation (even

stricter), in addition to product authenticity and quality.

15 YEARS AGO

99% of non-irrigated groves, when irrigated, were irrigated by sprinklers, a system that consumes more water, power and labor

250 to 300 trees/hectare

3 to 6 thousand liters of water/hectare

15 tons/hectare

IRRIGATION

AVERAGE NUMBER OF PLANTS PER HECTARE

STOCK VOLUME FOR PESTAND DISEASE CONTROL (*)

S U S TA I N A B I L I TY O F B R A Z I L I A N C I T R I C U LT U R E

TODAY

20% of groves are irrigated, using the fertirrigation technique through droplets, which presents higher

efficiency and higher savings with water and fertilizers

400 to 600 trees/hectare, some groveshave over 800 trees/hectare

1 to 3 thousand liters of water/hectare

29 tons/hectare, in the more technified properties, over 80 tons can be obtained

PRODUCTION PER HECTARE

(*) Stock volume is the mixture of water with agrochemicals. Practices as specific applications, regional disease and pest management

and reduction of stock volume allow the decrease in both components utilization.

CitrusBR – www.citrusbr.com/en – [email protected]

MAIN HIGHLIGHTS

Page 9: Brazilian Orange Juice: En route to sustainability

BRAZILIAN NATIONAL ORANGE PLANTATION MAP

5.5%

3.2%

2.1%

4.5%

AMAZONAS

TOCANTINS

PARÁ

MATO GROSSO

ACRE

RONDÔNIA

AMAPÁ

MARANHÃO

RORAIMA

MATO GROSSODO SUL

BAHIA

PIAUÍ

CEARÁ

GOIÁSMINASGERAIS

PARANÁ

RIO GRANDEDO SUL

RIO DEJANEIRO

ALAGOAS

PERNAMBUCO

PARAÍBA

RIO GRANDEDO NORTE

SÃO PAULO

SANTACATARINA

ESPÍRITOSANTO

DISTRITOFEDERAL

76.6%

SERGIPE4.5%

This

mat

erial

was

pro

duce

d w

ith B

razi

lian

FSC

-cer

tifie

d pa

per,

with

wat

er-b

ased

var

nish

fin

ish (f

acili

tate

s re

cycl

ing)

, prin

ted

on H

uber

Gre

en-c

ertif

ied

vege

tabl

e oi

ls. P

rint

run:

2,0

00

cop

ies.

SOURCES: CWT�>aP]VT�1^^Z��CTcaP�?PZ��!��#�}�2P\X]W^b�_PaP�2XcaXRd[cdaP��<PaZTbcaPc��R^^aS����!��&�}�>�ATcaPc �SP�2XcaXRd[cdaP�1aPbX[TXaP��5PeP�=TeTb��<PaR^b�

ACKNOWLEDGMENT: Fundecitrus / CONSULTING BY: TSK alternativas sustentáveisPHOTOGRAPHY' 9Nb =\YV[Æ`V\ { @UbaaR_`a\PX � INFOGRAPHIC: Duo Dinâmico / GRAPHIC DESIGN: Miriam de Oliveira.

Amazon Rainforest0NNaV[TN �eR_VP `U_bOYN[Q`�0R__NQ\ �/_NgVYVN[ `NcN[[N�Atlantic Rainforest=NZ]N �T_N``YN[Q`�=N[aN[NY �dRaYN[Q`�

Citrosucoddd�PVa_\`bP\�P\Z�O_ CitrusBR

ddd�PVa_b`O_�P\Z�R[ PVa_b`O_-PVa_b`O_�P\Z

Associates: 2YNO\_NaRQ Of'

Support:

Citrovitaddd�PVa_\cVaN�P\Z�O_

Cutraleddd�Pba_NYR�P\Z�O_

9\bV` 1_RfSb` 0\ZZ\QVaVR`ddd�YQP\ZZ\QVaVR`�P\Z�O_

Source: IBGE, Produção 0VaÑR^[P�<d]XRX_P[��!� �