Online Marketing Campaign

BRAZIL 22 Jump Street

Online Media Plan

Internet Audience - Brazil

96.7MM

57.7MM

Source:  ComScore  June  2014  

Movie  Target  Male/Female  18-­‐24,  fans  of  

franchise  

•  24  Days    Campaign    •  R$144.999,98            Media  Investment    

22 Jump Street - Online Campaign

Target:  Male/Female  18-­‐24  Fans  of  franchise,  comedy  and  talent  

Strategy

The campaign is composed by: - Publieditorial and video on comedy sites; - The major movie websites with Take Over and standard formats; - Aggressive Facebook Social Ads reaching 15 million fans of genre;���- Interaction between 2 major fanpages kidding about the horror genre; - Google search, media display (Google Display Network) and engagement ads; - YouTube coverage with True View format; - Promoted Tweets generating engagement exploring the content; - Showtime tickets campaign covered by ingresso.com. - Wallpaper and arroba in a misc teen content website (Pure Break)

22 Jump Street - Online Campaign

Strategy Comedy sites

3 big Brazilian comedy sites: O Boteco da Net,

LOL Hehehe, Bobagento, Kibe Loco and vlogger 5

Alguma Coisa.

Premium ad Network

Facebook social ads, targetted by 18~24 years fans of comedy, talent

and franchise

Movie Site

1 major Brazilian movie websites 1-day Wallpaper

Multi Home.

Over 8,000 sites ad network running ads on CPV format

(counting after 6”)

Google search, Display ���and Youtube will reach���

fans of the comedy. Social Media

Roadblock during one week

Promoted Tweets engaging users through

movie content

22 Jump Street - Online Campaign

Misc Teen Content Teen content website Wallpaper and arroba  

Roadblock during the week.

22 Jump Street - Online Campaign

Reach the target MF 18-24, fans of franchise, comedy, talent.���

22 Jump Street - Online Campaign

Google Display Network + Hover to play Search text ads

YouTube True View InStream

22 Jump Street - Online Campaign

True View

Reach the target MF 18-24 fans of franchise.

Estimated 15 million fans of cast, franchise and comedy.

22 Jump Street - Online Campaign

Social Ads

22 Jump Street - Online Campaign

Full Page Reach Media Video Hot Slide Video

22 Jump Street - Online Campaign Comedy Sites

22 Jump Street - Online Campaign Movie Site

22 Jump Street - Online Campaign Misc Teen Content

22 Jump Street - Online Campaign Dynadmic

Brazil Reach % 29.86%

Target Unique Users 8.6 MM

Total unique users 96.7 MM Number of Days 24

Imps / Unique Users 3+

Total Imps. Campaign 25,8 MM Recommend Investment 22 Jump Street (Reais) R$ 144.999,98

22 Jump Street - Online Campaign